Kimberly-Clark
Product Manager – CRM & Sales/Marketing Enablement (Pre-Purchase/Purchase)
Kimberly-Clark, Roswell, Georgia, United States, 30076
Product Manager – CRM & Sales/Marketing Enablement (Pre‑Purchase/Purchase)
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground‑breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.
The Kimberly‑Clark Professional (KCP) CX & Marketing organization aims to be an innovative, "customer‑first" thought leader and invaluable business partner. The team strives to exceed Channel and End User expectations with unparalleled thought leadership, innovative category technology, and data‑driven execution. Their purpose is to unlock quantifiable growth through brand leadership. The vision is to be a united team focused on customer needs, innovative marketing, and data‑driven execution.
In This Role, You Will Product Vision & Strategy
Define and evolve the CRM product vision for sales and marketing enablement, aligned to customer journey goals and business outcomes.
Partner with Journey Managers to ensure CRM and supporting capabilities support the execution and continuous improvement of pre‑purchase and purchase journeys.
Stay attuned to industry trends, customer needs, and competitive benchmarks to inform product direction.
Establish a persona‑based CRM platform and technical solutions that support differentiated experiences and drive internal adoption with a focus on marketing and sales roles.
Cross‑Functional Collaboration
Collaborate with Experience Design Architects to ensure CRM capabilities align with service blueprints and experience architecture.
Work with Product Designers to translate experience strategy into tangible workflows, UI/UX, and technical product designs.
Partner with sales, marketing, and digital teams to capture requirements and prioritize enhancements that improve conversion and productivity.
Strong collaboration with customer‑facing web Product Manager to ensure seamless omnichannel pre‑purchase and purchase experience.
Product Delivery & Execution
Lead product development from discovery through delivery, including backlog management, sprint planning, and release communication.
Translate roadmap into executable features and user stories in partnership with Product Owners and technical teams.
Ensure CRM integrations with marketing automation, CPQ, pricing, and commerce platforms are seamless and scalable.
Track adoption and impact using KPIs such as lead conversion rate, opportunity velocity, and campaign ROI.
Data & Intelligence Enablement
Define and maintain a CRM data strategy that supports a 360° customer view and enables AI/ML‑driven insights.
Ensure data quality, governance, and analytics capabilities support forecasting, segmentation, and personalization.
Leverage Salesforce as a system of intelligence to simplify processes and drive automation and decision‑making.
Change Management & Adoption
Partner with enablement and change teams to drive adoption of CRM capabilities across sales and marketing teams.
Communicate product vision, roadmap, and results to stakeholders and leadership.
Foster a culture of continuous improvement through feedback loops, testing, and iteration.
About You You perform at the highest level possible and appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly‑Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
Required
6+ years of product management experience, including 3+ years working in the Salesforce ecosystem.
Bachelor's degree.
Proven track record of delivering CRM capabilities that drive business results in B2B or B2B2B environments.
Experience with marketing automation platforms and sales enablement tools.
Strong understanding of sales and marketing processes, lead lifecycle, and opportunity management.
Proficiency in agile methodologies, backlog management, and cross‑functional collaboration.
Ability to translate business needs into technical requirements and user‑centric solutions.
Preferred
Experience working with Journey Managers, Experience Designers, and cross‑functional product teams.
Familiarity with service blueprinting, experience mapping, and workflow design.
Strong communication and storytelling skills to influence stakeholders and drive alignment.
Experience with AI/ML, data strategy, and CRM analytics.
Vendor management and experience with CRM ecosystem tools (e.g., CPQ, pricing, commerce, Microsoft Copilot).
Total Benefits Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre‑existing condition restrictions. Access to an on‑site fitness center, occupational health nurse, and allowances for high‑quality safety equipment. Flexible savings and spending accounts, diverse income protection insurance options, and additional programs to support education, relocation, or childcare.
EEO Statement For Kimberly‑Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompasses the experiences of our consumers. When you bring your original thinking to Kimberly‑Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. Employment is subject to verification of pre‑screening tests, which may include drug screening, background check, and DMV check. Veterans and members of the Reserve and Guard are highly encouraged to apply. Kimberly‑Clark will support in‑country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly‑Clark’s applicable mobility policies. The benefits/policy provided will be decided at Kimberly‑Clark’s sole discretion. Grade 8/M4 – grade level and / or compensation may vary based on location/country. Salary Range: 127,600 – 157,600 USD (US locations only).
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The Kimberly‑Clark Professional (KCP) CX & Marketing organization aims to be an innovative, "customer‑first" thought leader and invaluable business partner. The team strives to exceed Channel and End User expectations with unparalleled thought leadership, innovative category technology, and data‑driven execution. Their purpose is to unlock quantifiable growth through brand leadership. The vision is to be a united team focused on customer needs, innovative marketing, and data‑driven execution.
In This Role, You Will Product Vision & Strategy
Define and evolve the CRM product vision for sales and marketing enablement, aligned to customer journey goals and business outcomes.
Partner with Journey Managers to ensure CRM and supporting capabilities support the execution and continuous improvement of pre‑purchase and purchase journeys.
Stay attuned to industry trends, customer needs, and competitive benchmarks to inform product direction.
Establish a persona‑based CRM platform and technical solutions that support differentiated experiences and drive internal adoption with a focus on marketing and sales roles.
Cross‑Functional Collaboration
Collaborate with Experience Design Architects to ensure CRM capabilities align with service blueprints and experience architecture.
Work with Product Designers to translate experience strategy into tangible workflows, UI/UX, and technical product designs.
Partner with sales, marketing, and digital teams to capture requirements and prioritize enhancements that improve conversion and productivity.
Strong collaboration with customer‑facing web Product Manager to ensure seamless omnichannel pre‑purchase and purchase experience.
Product Delivery & Execution
Lead product development from discovery through delivery, including backlog management, sprint planning, and release communication.
Translate roadmap into executable features and user stories in partnership with Product Owners and technical teams.
Ensure CRM integrations with marketing automation, CPQ, pricing, and commerce platforms are seamless and scalable.
Track adoption and impact using KPIs such as lead conversion rate, opportunity velocity, and campaign ROI.
Data & Intelligence Enablement
Define and maintain a CRM data strategy that supports a 360° customer view and enables AI/ML‑driven insights.
Ensure data quality, governance, and analytics capabilities support forecasting, segmentation, and personalization.
Leverage Salesforce as a system of intelligence to simplify processes and drive automation and decision‑making.
Change Management & Adoption
Partner with enablement and change teams to drive adoption of CRM capabilities across sales and marketing teams.
Communicate product vision, roadmap, and results to stakeholders and leadership.
Foster a culture of continuous improvement through feedback loops, testing, and iteration.
About You You perform at the highest level possible and appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly‑Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
Required
6+ years of product management experience, including 3+ years working in the Salesforce ecosystem.
Bachelor's degree.
Proven track record of delivering CRM capabilities that drive business results in B2B or B2B2B environments.
Experience with marketing automation platforms and sales enablement tools.
Strong understanding of sales and marketing processes, lead lifecycle, and opportunity management.
Proficiency in agile methodologies, backlog management, and cross‑functional collaboration.
Ability to translate business needs into technical requirements and user‑centric solutions.
Preferred
Experience working with Journey Managers, Experience Designers, and cross‑functional product teams.
Familiarity with service blueprinting, experience mapping, and workflow design.
Strong communication and storytelling skills to influence stakeholders and drive alignment.
Experience with AI/ML, data strategy, and CRM analytics.
Vendor management and experience with CRM ecosystem tools (e.g., CPQ, pricing, commerce, Microsoft Copilot).
Total Benefits Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre‑existing condition restrictions. Access to an on‑site fitness center, occupational health nurse, and allowances for high‑quality safety equipment. Flexible savings and spending accounts, diverse income protection insurance options, and additional programs to support education, relocation, or childcare.
EEO Statement For Kimberly‑Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompasses the experiences of our consumers. When you bring your original thinking to Kimberly‑Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. Employment is subject to verification of pre‑screening tests, which may include drug screening, background check, and DMV check. Veterans and members of the Reserve and Guard are highly encouraged to apply. Kimberly‑Clark will support in‑country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly‑Clark’s applicable mobility policies. The benefits/policy provided will be decided at Kimberly‑Clark’s sole discretion. Grade 8/M4 – grade level and / or compensation may vary based on location/country. Salary Range: 127,600 – 157,600 USD (US locations only).
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