Momentum Employer Group
Lifecycle, Loyalty & Retention Marketing Manager
Momentum Employer Group, Salt Lake City, Utah, United States, 84193
Lifecycle, Loyalty & Retention Marketing Manager
As the new Lifecycle, Loyalty & Retention Manager at Kuru Footwear you will own owned media performance – email, SMS, and loyalty. You'll be accountable for one number: owned media revenue (subscription rate, repeat purchase rate, and loyalty engagement as your core drivers).
This role blends merchandising, storytelling, and performance. You'll design lifecycle flows, campaigns and loyalty experiences that don't just sell products—they create moments of humanity at scale. Every touchpoint should make a customer feel cared for, understood, and excited to come back.
You'll lead the strategy and execution for email, SMS, and rewards-building processes, optimizing flows, and ensuring every send reflects the best of KURU: science‑driven comfort with a human soul.
The Company
At KURU, we don't just make shoes—we help people get their lives back. Every pair comes loaded with our patented tech that hugs your heels and tackles foot pain right at the source. The result? Relief that feels like a revelation (and actually works).
When we say, “It’s more than a shoe, it’s a KURU!” we mean it. These aren’t just shoes that cushion your step—they help you chase what matters. From 8‑hour shifts to long‑distance runs to “just one more errand,” KURU helps people go farther, feel better, and stay on their feet‑with a lot less fuss.
Every style we design is built for real life: high performance, everyday comfort, and bounce‑back power when your feet need it most. This is where comfort meets hustle, science meets storytelling, and customers say: Because of KURU, I can _______ again.
We believe the moments after purchase are just as important as the moment before. That’s why we need a Lifecycle, Loyalty & Retention Manager who can turn transactions into relationships and customers into lifelong fans.
What You’ll Focus On
Owned Media Strategy
Own and scale KURU’s owned media strategy across email, SMS, and loyalty.
Drive revenue through lifecycle flows, campaign sends, and loyalty programs.
Balance sales‑driving content with moments that strengthen brand love and customer trust.
Manage the email channel end‑to‑end: campaigns, flows, transactional emails, segmentation, and deliverability.
Manage the SMS channel: growth, campaigns, segmentation, and personalization.
Optimize website subscription rate (new subscribers/sessions) through on‑site merchandising and offers.
Process Creation & Documentation
Build and document scalable processes for email, SMS, and loyalty.
Create playbooks for lifecycle flows (welcome, post‑purchase, winback, etc.) that balance merchandising and storytelling.
Establish reporting cadence, dashboards, and testing frameworks for all owned media channels.
Loyalty & Retention Programs
Manage and grow loyalty and rewards programs, ensuring they drive repeat purchase and engagement.
Partner with CX to integrate loyalty into service interactions, surprise‑and‑delight moments, and customer recovery.
Identify opportunities for exclusive experiences, perks, or moments that reinforce brand love.
Cross‑Functional Collaboration
Partner with Growth on segmentation, offers, and campaign testing.
Partner with Creative to ensure assets are scroll‑stopping, on‑brand, and emotionally resonant.
Partner with Ecommerce to ensure lifecycle and loyalty are integrated into the site experience.
Collaborate with Ops and Product to align lifecycle storytelling with launches, merchandising, and inventory.
Your #1 Goal
Owned Media Revenue Growth
Measured by:
Owned Media Revenue % of Total
Subscription Rate (new subscribers/sessions)
Repeat Purchase Rate
Loyalty & Rewards Engagement Rate
You’ll Thrive in This Role If You…
Are equal parts merchant and storyteller—you know how to sell, but you know how to make people feel while doing it.
Have 5–7 years of experience in lifecycle marketing, retention, or CRM (preferably DTC).
Have managed email and SMS programs at scale, including segmentation, automation, and deliverability.
Can translate data and customer insights into storytelling that drives repeat purchase.
Obsess over flows, subject lines, CTAs, and design details that create meaning and momentum.
Are fluent in tools like Klaviyo (or similar ESPs), SMS platforms, and loyalty systems.
Have experience with loyalty program design, execution, and measurement.
Think in journeys, not blasts—understanding how moments add up to lifetime value.
Believe owned media is more than a channel—it’s a relationship.
Why KURU?
We’re on a mission to sell 1 million pairs of shoes in 2028.
We’re rewriting the rules of foot health—building the anti‑orthopedic, orthopedic brand.
You’ll create the moments that turn one‑time buyers into lifelong fans.
Work alongside a team that values imagination, curiosity, scrappiness, and making it count.
Benefits
Hybrid remote / in‑office work environment
Medical, Dental, and Vision insurance
Education assistance available
401(k) with company match
Sabbatical at 3 years of employment
And of course, a stellar team discount on KURUs!
This description is not intended to be an exhaustive list of responsibilities and qualifications. The position, duties, and qualifications are subject to change at any time.
Job Type: Full‑time
401(k)
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance
Work Location: Hybrid remote in Salt Lake City, UT 84123
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Management
Human Resources Services
#J-18808-Ljbffr
This role blends merchandising, storytelling, and performance. You'll design lifecycle flows, campaigns and loyalty experiences that don't just sell products—they create moments of humanity at scale. Every touchpoint should make a customer feel cared for, understood, and excited to come back.
You'll lead the strategy and execution for email, SMS, and rewards-building processes, optimizing flows, and ensuring every send reflects the best of KURU: science‑driven comfort with a human soul.
The Company
At KURU, we don't just make shoes—we help people get their lives back. Every pair comes loaded with our patented tech that hugs your heels and tackles foot pain right at the source. The result? Relief that feels like a revelation (and actually works).
When we say, “It’s more than a shoe, it’s a KURU!” we mean it. These aren’t just shoes that cushion your step—they help you chase what matters. From 8‑hour shifts to long‑distance runs to “just one more errand,” KURU helps people go farther, feel better, and stay on their feet‑with a lot less fuss.
Every style we design is built for real life: high performance, everyday comfort, and bounce‑back power when your feet need it most. This is where comfort meets hustle, science meets storytelling, and customers say: Because of KURU, I can _______ again.
We believe the moments after purchase are just as important as the moment before. That’s why we need a Lifecycle, Loyalty & Retention Manager who can turn transactions into relationships and customers into lifelong fans.
What You’ll Focus On
Owned Media Strategy
Own and scale KURU’s owned media strategy across email, SMS, and loyalty.
Drive revenue through lifecycle flows, campaign sends, and loyalty programs.
Balance sales‑driving content with moments that strengthen brand love and customer trust.
Manage the email channel end‑to‑end: campaigns, flows, transactional emails, segmentation, and deliverability.
Manage the SMS channel: growth, campaigns, segmentation, and personalization.
Optimize website subscription rate (new subscribers/sessions) through on‑site merchandising and offers.
Process Creation & Documentation
Build and document scalable processes for email, SMS, and loyalty.
Create playbooks for lifecycle flows (welcome, post‑purchase, winback, etc.) that balance merchandising and storytelling.
Establish reporting cadence, dashboards, and testing frameworks for all owned media channels.
Loyalty & Retention Programs
Manage and grow loyalty and rewards programs, ensuring they drive repeat purchase and engagement.
Partner with CX to integrate loyalty into service interactions, surprise‑and‑delight moments, and customer recovery.
Identify opportunities for exclusive experiences, perks, or moments that reinforce brand love.
Cross‑Functional Collaboration
Partner with Growth on segmentation, offers, and campaign testing.
Partner with Creative to ensure assets are scroll‑stopping, on‑brand, and emotionally resonant.
Partner with Ecommerce to ensure lifecycle and loyalty are integrated into the site experience.
Collaborate with Ops and Product to align lifecycle storytelling with launches, merchandising, and inventory.
Your #1 Goal
Owned Media Revenue Growth
Measured by:
Owned Media Revenue % of Total
Subscription Rate (new subscribers/sessions)
Repeat Purchase Rate
Loyalty & Rewards Engagement Rate
You’ll Thrive in This Role If You…
Are equal parts merchant and storyteller—you know how to sell, but you know how to make people feel while doing it.
Have 5–7 years of experience in lifecycle marketing, retention, or CRM (preferably DTC).
Have managed email and SMS programs at scale, including segmentation, automation, and deliverability.
Can translate data and customer insights into storytelling that drives repeat purchase.
Obsess over flows, subject lines, CTAs, and design details that create meaning and momentum.
Are fluent in tools like Klaviyo (or similar ESPs), SMS platforms, and loyalty systems.
Have experience with loyalty program design, execution, and measurement.
Think in journeys, not blasts—understanding how moments add up to lifetime value.
Believe owned media is more than a channel—it’s a relationship.
Why KURU?
We’re on a mission to sell 1 million pairs of shoes in 2028.
We’re rewriting the rules of foot health—building the anti‑orthopedic, orthopedic brand.
You’ll create the moments that turn one‑time buyers into lifelong fans.
Work alongside a team that values imagination, curiosity, scrappiness, and making it count.
Benefits
Hybrid remote / in‑office work environment
Medical, Dental, and Vision insurance
Education assistance available
401(k) with company match
Sabbatical at 3 years of employment
And of course, a stellar team discount on KURUs!
This description is not intended to be an exhaustive list of responsibilities and qualifications. The position, duties, and qualifications are subject to change at any time.
Job Type: Full‑time
401(k)
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance
Work Location: Hybrid remote in Salt Lake City, UT 84123
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Management
Human Resources Services
#J-18808-Ljbffr