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Experis

Email Marketing Specialist

Experis, Wickliffe, Ohio, United States, 44092

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The

Email Marketing Specialist

role at

Experis

is a contract‑to‑hire position based in Cleveland, OH, with a hybrid schedule and flexible hours.

Position Details

Position Title:

Email Marketing Specialist

Location:

Hybrid in Cleveland, OH – flexible

Role:

Contract to Hire

Rate:

Open – benefits included, PTO not included

Candidates:

US Citizens or Green Card Holders only (no C2C or Visa)

Start Date:

January 2026

Key Responsibilities

Design responsive, branded email templates using approved layouts and guidelines.

Implement personalization and dynamic content to drive engagement.

Conduct A/B testing on subject lines, content, and calls to action.

Ensure deliverability, compliance, and adherence to GDPR and CAN‑SPAM standards.

Journey Design & Automation

Build and manage real‑time customer journeys using triggers, segments, and rules.

Partner with CRM Operations to define journey objectives and conversion metrics.

Test journey logic, flow, and timing to ensure seamless user experiences.

Monitor campaign performance and recommend optimizations based on analytics.

Collaboration & Strategy

Work closely with CRM Operations and cross‑functional teams to align marketing initiatives.

Stay current with Dynamics 365 features, marketing automation trends, and compliance updates.

Required Qualifications

3+ years of experience in digital marketing, focusing on email marketing and automation.

2+ years of hands‑on experience with Microsoft Dynamics 365 Marketing (Real‑Time Marketing preferred).

Strong knowledge of marketing automation, personalization, and segmentation strategies.

Proficiency with A/B testing and campaign optimization.

Excellent written communication and project management skills.

Preferred Qualifications

Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate.

Familiarity with data privacy and compliance standards (GDPR, CAN‑SPAM).

Experience with other marketing automation tools such as HubSpot or Marketo.

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