Real Soft Inc
Qualifications: Ideal Profile
10 years of senior marketing leadership in beauty specialty retail or prestige consumer brands
Strong track record of innovation and product launch management in the U.S.
Deep expertise in go-to-market execution from strategy through in-market delivery
Experience with portfolio / channel expansion and specialty retail sell-in
Financial acumen to manage multi-million USD budgets
Ability to step quickly into a matrixed global regional organization
Collaborative results-driven leadership style with excellent communication skills
Fractional / Interim VP of Marketing Schwarzkopf Professional US
Objective Provide senior marketing leadership and continuity during maternity leave coverage. Ensure seamless execution of innovation launches go-to-market campaigns and portfolio expansion across professional and specialty retail channels.
Key Responsibilities Specialty Retail & Professional Launches Drive go-to-market planning and execution for new product introductions across Sephora, Ulta, Amazon and Hair Pro Channels.
Innovation Leadership Partner with global / regional R&D and brand teams on development of innovation for the U.S. market and bring new products to life with consumer and professional relevance.
Go-to-Market Strategy Translate pipeline into launch calendars, marketing strategies, sell-in tools and in-store activation.
Portfolio Expansion Roll out existing product portfolio into new customers and channels ensuring tailored positioning and activation.
Budget & Campaign Phasing Oversee marketing budget allocation, marketing activations, phasing and ROI tracking to maximize resource efficiency and deliver turnover and profitability targets.
Cross-Functional Leadership Align with Sales, Education, Events and Digital to ensure consistent execution and strong customer impact.
Team Support & Guidance Provide direction and prioritization to ensure focus on high-impact initiatives.
Comments / Special Instructions Hybrid
Duration: Temporary / Fractional role (approx. 4 6 months flexible engagement model)
Employment Type: Full Time
Experience: years
Vacancy: 1
Key Skills: Digital Marketing, Performance Marketing, B2B Sales, Marketing, SAAS, Growing Experience, Pardot, Attribution Modeling, Marketing Automation, Customer Segmentation, Martech, Lead Generation
#J-18808-Ljbffr
10 years of senior marketing leadership in beauty specialty retail or prestige consumer brands
Strong track record of innovation and product launch management in the U.S.
Deep expertise in go-to-market execution from strategy through in-market delivery
Experience with portfolio / channel expansion and specialty retail sell-in
Financial acumen to manage multi-million USD budgets
Ability to step quickly into a matrixed global regional organization
Collaborative results-driven leadership style with excellent communication skills
Fractional / Interim VP of Marketing Schwarzkopf Professional US
Objective Provide senior marketing leadership and continuity during maternity leave coverage. Ensure seamless execution of innovation launches go-to-market campaigns and portfolio expansion across professional and specialty retail channels.
Key Responsibilities Specialty Retail & Professional Launches Drive go-to-market planning and execution for new product introductions across Sephora, Ulta, Amazon and Hair Pro Channels.
Innovation Leadership Partner with global / regional R&D and brand teams on development of innovation for the U.S. market and bring new products to life with consumer and professional relevance.
Go-to-Market Strategy Translate pipeline into launch calendars, marketing strategies, sell-in tools and in-store activation.
Portfolio Expansion Roll out existing product portfolio into new customers and channels ensuring tailored positioning and activation.
Budget & Campaign Phasing Oversee marketing budget allocation, marketing activations, phasing and ROI tracking to maximize resource efficiency and deliver turnover and profitability targets.
Cross-Functional Leadership Align with Sales, Education, Events and Digital to ensure consistent execution and strong customer impact.
Team Support & Guidance Provide direction and prioritization to ensure focus on high-impact initiatives.
Comments / Special Instructions Hybrid
Duration: Temporary / Fractional role (approx. 4 6 months flexible engagement model)
Employment Type: Full Time
Experience: years
Vacancy: 1
Key Skills: Digital Marketing, Performance Marketing, B2B Sales, Marketing, SAAS, Growing Experience, Pardot, Attribution Modeling, Marketing Automation, Customer Segmentation, Martech, Lead Generation
#J-18808-Ljbffr