WorkGenius Group
Freelance Vice President of Marketing
WorkGenius Group, Culver City, California, United States, 90232
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This range is provided by WorkGenius Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $85.00/hr - $85.00/hr
Title:
Freelance Vice President of Marketing
Industry:
CPG
Location:
Culver City, CA
Duration:
6 months
Responsibilities
Drive go-to-market planning and execution for new product introductions across various retail channels.
Partner with global/regional R&D and brand teams on the development of innovation for the U.S. market.
Translate pipeline into launch calendars, marketing strategies, sell-in tools, and in-store activation.
Roll out existing product portfolio into new customers and channels, ensuring tailored positioning and activation.
Oversee marketing budget allocation, marketing activations phasing, and ROI tracking.
Requirements
10+ years of senior marketing leadership in beauty, specialty retail, or prestige consumer brands
Strong track record of innovation and product launch management in the U.S.
Deep expertise in go-to-market execution from strategy through in-market delivery
Experience with portfolio/channel expansion and specialty retail sell-in
Financial acumen to manage multi-million USD budgets
Skills
Marketing Strategy
Product Launch
Go-to-Market
Innovation Leadership
Budget Management
Cross-Functional Leadership
Portfolio Expansion
Customer ImpactRetail Channels
Collaboration
Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.
#J-18808-Ljbffr
This range is provided by WorkGenius Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $85.00/hr - $85.00/hr
Title:
Freelance Vice President of Marketing
Industry:
CPG
Location:
Culver City, CA
Duration:
6 months
Responsibilities
Drive go-to-market planning and execution for new product introductions across various retail channels.
Partner with global/regional R&D and brand teams on the development of innovation for the U.S. market.
Translate pipeline into launch calendars, marketing strategies, sell-in tools, and in-store activation.
Roll out existing product portfolio into new customers and channels, ensuring tailored positioning and activation.
Oversee marketing budget allocation, marketing activations phasing, and ROI tracking.
Requirements
10+ years of senior marketing leadership in beauty, specialty retail, or prestige consumer brands
Strong track record of innovation and product launch management in the U.S.
Deep expertise in go-to-market execution from strategy through in-market delivery
Experience with portfolio/channel expansion and specialty retail sell-in
Financial acumen to manage multi-million USD budgets
Skills
Marketing Strategy
Product Launch
Go-to-Market
Innovation Leadership
Budget Management
Cross-Functional Leadership
Portfolio Expansion
Customer ImpactRetail Channels
Collaboration
Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.
#J-18808-Ljbffr