True Independent Holdings
Digital Media Planner/Buyer
True Independent Holdings, Saint Louis, Missouri, United States, 63146
Digital Media Planner/Buyer
True Media – locations: St. Louis (MO), Columbia (MO), Kansas City (MO), Minneapolis (MN); Full Time; Hybrid work schedule: 3 days in the office, 2 days from home. The Digital Media Planner/Buyer role is ideal for professionals with experience in digital media planning and buying who seek further career development. The role involves tactical planning, purchasing, execution, and delivery of digital channels and tactics that are part of approved media plans. Responsibilities include leading the development of appropriate tactical media strategies and budgets for clients, working directly with media vendors across social media, programmatic display and video, and publisher direct media. Experience working in-platform is desired, as is a strong understanding of all types of digital media and their rapidly changing landscape. The role requires knowledge of media measurements and creative application in achieving clients’ goals. Essential Duties & Responsibilities
Participate in digital media planning/buying discussions and develop and execute each client’s tactical media plan. Work seamlessly with Activation Strategy Supervisor/AMD to integrate solutions into media plans. Collaborate with AMD Activation Strategy and/or Activation Strategy Supervisor to refine and develop processes. Issue RFI and RFP efforts with existing and new vendors. Understand measurement strategies and demonstrate how they are interpreted in tactical media evaluation. Research and compile data to identify tactics for media vehicles, including measurability, targetability, scale, and efficiency. Develop agency points of view on specialty channels for internal and external communications. Negotiate best possible rates that deliver planned exposure and secure added value. Coordinate troubleshooting with appropriate departments and teams. Develop and maintain vendor relationships, forming partnerships and seeking innovative approaches. Serve as an expert on selected True Media tools and processes, train and mentor others, and work to improve processes. Qualifications
One to three years of professional experience in media planning and/or buying; or equivalent combination of education and experience. Strong understanding of media fundamentals (media math, reach/frequency, consumer/market research, plan development, analytics, measurement strategies). Effective communication with supervisors and team leads regarding tactics, ad specifications, and campaign delivery. Ability to analyze campaign metrics and provide constructive observations and recommendations. Successful negotiation skills and relationship management with vendors. Successful completion of Google Analytics IQU, Google Ads Fundamentals, Google Ads Search, Google Ads Video/Display/Shopping (within 6 months, renewal yearly); additional training may be required. Education
Bachelor’s degree from a four‑year college or university; advertising, marketing, or communications preferred. Total Perks Package
Opportunity to be part of a growing company and next success story. Career development opportunities. Recognition programs. Employee referral bonus. Hybrid work schedule: 3 days in office, 2 days from home. Collaborative work environment. Casual dress code. Insurance coverage: medical, dental, vision, life, and disability. 401(k) retirement plan with employer 3% match. Work/life benefits, including mental health support. Robust paid time off program increasing with tenure. Paid holidays, including agency closing Christmas Eve–New Years Day. Paid maternity, paternity, and adoption leave; voluntary paid leave bank. Seniority Level
Entry level Employment Type
Full-time Job Function
Marketing and Sales Industries
Advertising Services
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True Media – locations: St. Louis (MO), Columbia (MO), Kansas City (MO), Minneapolis (MN); Full Time; Hybrid work schedule: 3 days in the office, 2 days from home. The Digital Media Planner/Buyer role is ideal for professionals with experience in digital media planning and buying who seek further career development. The role involves tactical planning, purchasing, execution, and delivery of digital channels and tactics that are part of approved media plans. Responsibilities include leading the development of appropriate tactical media strategies and budgets for clients, working directly with media vendors across social media, programmatic display and video, and publisher direct media. Experience working in-platform is desired, as is a strong understanding of all types of digital media and their rapidly changing landscape. The role requires knowledge of media measurements and creative application in achieving clients’ goals. Essential Duties & Responsibilities
Participate in digital media planning/buying discussions and develop and execute each client’s tactical media plan. Work seamlessly with Activation Strategy Supervisor/AMD to integrate solutions into media plans. Collaborate with AMD Activation Strategy and/or Activation Strategy Supervisor to refine and develop processes. Issue RFI and RFP efforts with existing and new vendors. Understand measurement strategies and demonstrate how they are interpreted in tactical media evaluation. Research and compile data to identify tactics for media vehicles, including measurability, targetability, scale, and efficiency. Develop agency points of view on specialty channels for internal and external communications. Negotiate best possible rates that deliver planned exposure and secure added value. Coordinate troubleshooting with appropriate departments and teams. Develop and maintain vendor relationships, forming partnerships and seeking innovative approaches. Serve as an expert on selected True Media tools and processes, train and mentor others, and work to improve processes. Qualifications
One to three years of professional experience in media planning and/or buying; or equivalent combination of education and experience. Strong understanding of media fundamentals (media math, reach/frequency, consumer/market research, plan development, analytics, measurement strategies). Effective communication with supervisors and team leads regarding tactics, ad specifications, and campaign delivery. Ability to analyze campaign metrics and provide constructive observations and recommendations. Successful negotiation skills and relationship management with vendors. Successful completion of Google Analytics IQU, Google Ads Fundamentals, Google Ads Search, Google Ads Video/Display/Shopping (within 6 months, renewal yearly); additional training may be required. Education
Bachelor’s degree from a four‑year college or university; advertising, marketing, or communications preferred. Total Perks Package
Opportunity to be part of a growing company and next success story. Career development opportunities. Recognition programs. Employee referral bonus. Hybrid work schedule: 3 days in office, 2 days from home. Collaborative work environment. Casual dress code. Insurance coverage: medical, dental, vision, life, and disability. 401(k) retirement plan with employer 3% match. Work/life benefits, including mental health support. Robust paid time off program increasing with tenure. Paid holidays, including agency closing Christmas Eve–New Years Day. Paid maternity, paternity, and adoption leave; voluntary paid leave bank. Seniority Level
Entry level Employment Type
Full-time Job Function
Marketing and Sales Industries
Advertising Services
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