True Independent Holdings
Digital Media Planner/Buyer – True Independent Holdings
True Media Columbia – Columbia, MO
True Media Minneapolis – Minneapolis, MN
True Media St. Louis – Clayton, MO
Full Time – Hybrid work schedule: 3 days in the office, 2 days working from home
Open position
in all True Media office locations including Kansas City, MO; Columbia, MO; St. Louis, MO; and Minneapolis, MN.
Description
The Digital Media Planner/Buyer role is perfect for those with digital media planning and buying experience interested in further career development. This media professional is responsible for the tactical planning, purchase, execution, and delivery of digital channels and tactics that are part of approved media plans. They lead development of appropriate tactical media strategies and budgets for clients. Previous experience in digital media planning and buying, working directly with media vendors in the areas of social media, programmatic display and video, and publisher direct media is required. Experience working in‑platform is desired. Must be well‑versed in all types of digital media and must stay current with the rapidly changing media landscape. Must have a working and proficient understanding of media measurements and how to creatively apply them in the Agency’s objective of exceeding the clients’ goals.
This role is a primary contact for key media vendors, responsible for proactively seeking new and innovative solutions to enhance tactical plans and buying approaches. They coordinate meetings, introductions, and webinars within the activation team. In addition, they assist in establishing processes and adhering to existing workflows while suggesting updates to increase efficiency.
Essential Duties And Responsibilities
Participate in digital media planning and buying discussions relative to an assigned client portfolio and channels; develop and execute each client’s tactical media plan within relevant channels and ensure subsequent execution and delivery.
Work seamlessly with Activation Strategy Supervisor/AMD to integrate solutions into media plans for clients.
Collaborate with AMD Activation Strategy and/or Activation Strategy Supervisor to refine and develop processes.
Issue RFI and RFP efforts with existing and new vendors.
Understand measurement strategies developed by Client Strategy team and effectively demonstrate how those are interpreted in tactical media evaluation and campaign setup across channel specialties.
Study and compile data to identify desired tactics for media vehicles, including measurability and targetability, scale, and efficiency; develop agency POVs on various aspects of specialty channels for internal and/or external communications.
Negotiate best possible rates that will deliver planned exposure; secure relevant added value for all clients.
Coordinate troubleshooting with appropriate departments/teams.
Develop and maintain vendor relationships, forming partnerships and seeking innovative approaches or opportunities.
Serve as an expert and resource on selected True Media tools and processes; train and mentor others through internal training sessions and coaching; work with Activation Strategy leaders to identify and improve processes.
Qualifications
One to three years of professional work experience in media planning and/or buying, or an equivalent combination of education and experience.
Strong understanding of media fundamentals including media math, reach/frequency, consumer/market research, plan development, analytics, and measurement strategies laddering to business goals.
Strong communication skills with supervisors and team leads regarding tactical strategies, ad specifications, and campaign delivery requirements.
Ability to analyze campaign metrics and provide insightful and constructive observations or recommendations to internal team and clients.
Demonstrated negotiation skills that lead to competitive media rates for clients and agency.
Successful completion of Google Analytics Individual Qualification, Google Ads Fundamentals, Google Ads Search, Google Ads Video/Display/Shopping (as assigned by supervisor), Google Ads Measurement within six months of hire, and yearly renewal thereafter. Other training may be required.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education Bachelor’s degree from a four‑year college or university, with a concentration in advertising, marketing, or communications preferred.
Total Perks Package
The chance to be part of a growing company and the next success story.
Amazing opportunities for career development.
Recognition programs.
Employee referral bonus.
Hybrid work schedule: 3 days in the office, 2 days working from home.
Fun and collaborative work environment.
Casual dress code.
Insurance coverage (medical, dental, vision, life, and disability).
401(k) retirement plan with employer 3% match.
Work/life benefits, including mental health and wellbeing support.
Robust paid time off program, increasing with years of employment.
Paid holidays, including agency closing Christmas Eve–New Years Day.
Maternity, paternity, and adoption paid time off, plus voluntary paid leave bank.
Seniority level Entry level
Employment type Full‑time
Job function Marketing and Sales
Industries Advertising Services
Referrals increase your chances of interviewing at True Independent Holdings by 2x.
#J-18808-Ljbffr
Full Time – Hybrid work schedule: 3 days in the office, 2 days working from home
Open position
in all True Media office locations including Kansas City, MO; Columbia, MO; St. Louis, MO; and Minneapolis, MN.
Description
The Digital Media Planner/Buyer role is perfect for those with digital media planning and buying experience interested in further career development. This media professional is responsible for the tactical planning, purchase, execution, and delivery of digital channels and tactics that are part of approved media plans. They lead development of appropriate tactical media strategies and budgets for clients. Previous experience in digital media planning and buying, working directly with media vendors in the areas of social media, programmatic display and video, and publisher direct media is required. Experience working in‑platform is desired. Must be well‑versed in all types of digital media and must stay current with the rapidly changing media landscape. Must have a working and proficient understanding of media measurements and how to creatively apply them in the Agency’s objective of exceeding the clients’ goals.
This role is a primary contact for key media vendors, responsible for proactively seeking new and innovative solutions to enhance tactical plans and buying approaches. They coordinate meetings, introductions, and webinars within the activation team. In addition, they assist in establishing processes and adhering to existing workflows while suggesting updates to increase efficiency.
Essential Duties And Responsibilities
Participate in digital media planning and buying discussions relative to an assigned client portfolio and channels; develop and execute each client’s tactical media plan within relevant channels and ensure subsequent execution and delivery.
Work seamlessly with Activation Strategy Supervisor/AMD to integrate solutions into media plans for clients.
Collaborate with AMD Activation Strategy and/or Activation Strategy Supervisor to refine and develop processes.
Issue RFI and RFP efforts with existing and new vendors.
Understand measurement strategies developed by Client Strategy team and effectively demonstrate how those are interpreted in tactical media evaluation and campaign setup across channel specialties.
Study and compile data to identify desired tactics for media vehicles, including measurability and targetability, scale, and efficiency; develop agency POVs on various aspects of specialty channels for internal and/or external communications.
Negotiate best possible rates that will deliver planned exposure; secure relevant added value for all clients.
Coordinate troubleshooting with appropriate departments/teams.
Develop and maintain vendor relationships, forming partnerships and seeking innovative approaches or opportunities.
Serve as an expert and resource on selected True Media tools and processes; train and mentor others through internal training sessions and coaching; work with Activation Strategy leaders to identify and improve processes.
Qualifications
One to three years of professional work experience in media planning and/or buying, or an equivalent combination of education and experience.
Strong understanding of media fundamentals including media math, reach/frequency, consumer/market research, plan development, analytics, and measurement strategies laddering to business goals.
Strong communication skills with supervisors and team leads regarding tactical strategies, ad specifications, and campaign delivery requirements.
Ability to analyze campaign metrics and provide insightful and constructive observations or recommendations to internal team and clients.
Demonstrated negotiation skills that lead to competitive media rates for clients and agency.
Successful completion of Google Analytics Individual Qualification, Google Ads Fundamentals, Google Ads Search, Google Ads Video/Display/Shopping (as assigned by supervisor), Google Ads Measurement within six months of hire, and yearly renewal thereafter. Other training may be required.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education Bachelor’s degree from a four‑year college or university, with a concentration in advertising, marketing, or communications preferred.
Total Perks Package
The chance to be part of a growing company and the next success story.
Amazing opportunities for career development.
Recognition programs.
Employee referral bonus.
Hybrid work schedule: 3 days in the office, 2 days working from home.
Fun and collaborative work environment.
Casual dress code.
Insurance coverage (medical, dental, vision, life, and disability).
401(k) retirement plan with employer 3% match.
Work/life benefits, including mental health and wellbeing support.
Robust paid time off program, increasing with years of employment.
Paid holidays, including agency closing Christmas Eve–New Years Day.
Maternity, paternity, and adoption paid time off, plus voluntary paid leave bank.
Seniority level Entry level
Employment type Full‑time
Job function Marketing and Sales
Industries Advertising Services
Referrals increase your chances of interviewing at True Independent Holdings by 2x.
#J-18808-Ljbffr