Greenkey Resources LLC
Digital Marketing – Email Marketing Specialist
Greenkey Resources LLC, New York, New York, us, 10261
Overview
Lead the development and implementation of the firm's email marketing strategy.
Design and execute segmented, automated, and data-driven email campaigns.
Integrate email marketing with CRM systems, web, and social channels.
Establish processes, governance, and automation logic for email operations.
Collaborate across marketing, sales, technology, and compliance teams.
Optimize email deliverability and ensure compliance with regulations.
Develop nurture programs to engage prospects and guide them toward conversion.
Analyze and report on campaign performance metrics and optimize strategies.
Key Responsibilities & Duties
Build and operationalize the firm's Pardot-based email marketing infrastructure.
Establish campaign processes, QA protocols, and performance standards.
Strengthen integration between email, website, CRM, and social platforms.
Plan, build, and deploy targeted campaigns for various audiences.
Develop nurture programs to engage lower-touch clients and prospects.
Conduct A/B testing to optimize content and delivery timing.
Collaborate with analytics teams to refine segmentation and improve deliverability.
Define performance metrics and establish reporting cadences for leadership.
Job Requirements
Bachelor’s degree in Marketing, Communications, Business, or related field.
5–7 years of email marketing experience with enterprise-level platforms.
Expertise in Pardot or similar tools and CRM systems integration.
Proven ability to design and execute segmented, automated campaigns.
Strong understanding of email deliverability, compliance, and data privacy.
Experience with analytics, A/B testing, and optimization strategies.
Technical knowledge of platform configuration and HTML/CSS for email design.
Familiarity with marketing data structures and cross-channel campaign coordination.
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Lead the development and implementation of the firm's email marketing strategy.
Design and execute segmented, automated, and data-driven email campaigns.
Integrate email marketing with CRM systems, web, and social channels.
Establish processes, governance, and automation logic for email operations.
Collaborate across marketing, sales, technology, and compliance teams.
Optimize email deliverability and ensure compliance with regulations.
Develop nurture programs to engage prospects and guide them toward conversion.
Analyze and report on campaign performance metrics and optimize strategies.
Key Responsibilities & Duties
Build and operationalize the firm's Pardot-based email marketing infrastructure.
Establish campaign processes, QA protocols, and performance standards.
Strengthen integration between email, website, CRM, and social platforms.
Plan, build, and deploy targeted campaigns for various audiences.
Develop nurture programs to engage lower-touch clients and prospects.
Conduct A/B testing to optimize content and delivery timing.
Collaborate with analytics teams to refine segmentation and improve deliverability.
Define performance metrics and establish reporting cadences for leadership.
Job Requirements
Bachelor’s degree in Marketing, Communications, Business, or related field.
5–7 years of email marketing experience with enterprise-level platforms.
Expertise in Pardot or similar tools and CRM systems integration.
Proven ability to design and execute segmented, automated campaigns.
Strong understanding of email deliverability, compliance, and data privacy.
Experience with analytics, A/B testing, and optimization strategies.
Technical knowledge of platform configuration and HTML/CSS for email design.
Familiarity with marketing data structures and cross-channel campaign coordination.
#J-18808-Ljbffr