Digital Marketing – Email Marketing Specialist Job at Greenkey Resources LLC in

Overview

• Lead the development and implementation of the firm's email marketing strategy.
• Design and execute segmented, automated, and data-driven email campaigns.
• Integrate email marketing with CRM systems, web, and social channels.
• Establish processes, governance, and automation logic for email operations.
• Collaborate across marketing, sales, technology, and compliance teams.
• Optimize email deliverability and ensure compliance with regulations.
• Develop nurture programs to engage prospects and guide them toward conversion.
• Analyze and report on campaign performance metrics and optimize strategies.

Key Responsibilities & Duties

• Build and operationalize the firm's Pardot-based email marketing infrastructure.
• Establish campaign processes, QA protocols, and performance standards.
• Strengthen integration between email, website, CRM, and social platforms.
• Plan, build, and deploy targeted campaigns for various audiences.
• Develop nurture programs to engage lower-touch clients and prospects.
• Conduct A/B testing to optimize content and delivery timing.
• Collaborate with analytics teams to refine segmentation and improve deliverability.
• Define performance metrics and establish reporting cadences for leadership.

Job Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5–7 years of email marketing experience with enterprise-level platforms.
• Expertise in Pardot or similar tools and CRM systems integration.
• Proven ability to design and execute segmented, automated campaigns.
• Strong understanding of email deliverability, compliance, and data privacy.
• Experience with analytics, A/B testing, and optimization strategies.
• Technical knowledge of platform configuration and HTML/CSS for email design.
• Familiarity with marketing data structures and cross-channel campaign coordination.