Shake Shack
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Our secret to leading the way in hospitality? We put our people first! At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we’re committed to always doing the right thing. As one of the fastest-growing hospitality brands, we’re all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands‑on mentorship, training, and growth potential, all in a fun and inclusive environment.
Join us and be a part of something good.
Job Summary The Digital Marketing Analyst is responsible for capturing, analyzing, and visualizing digital media performance to support Shake Shack’s marketing and business objectives. This role leads the development of dashboards and insights using tools such as Google Analytics and Google Data Studio, while also managing the company’s Marketing Mix Model. The Analyst collaborates with cross‑functional teams and vendors to inform strategy, optimize marketing spend, and forecast performance outcomes. Strong technical skills, attention to data quality, and the ability to educate stakeholders on analytics solutions are essential for success in this role.
Job Responsibilities
Own the data orchestration, visualization, and analysis of Shake Shack’s marketing and product efforts related to web, app, kiosk, and CRM.
Gather and mine data from all relevant sources, including Snowflake, Google Analytics, and external data sources.
Use third‑party marketing mix model platform to report on historical marketing performance and forecast impact of re‑allocation strategies.
Partner with external agencies to steer analytics requirements and gather data from marketing partners and external applications.
Serve as a key resource for understanding the customer journey as it relates to marketing and product, and own segmentation of database to optimize marketing efforts.
Develop powerful and engaging data visualizations (data tables, charts, and infographics) for senior management and stakeholders using Tableau and Google Data Studio, with ad‑hoc requests using Excel.
Analyze data to identify trends and patterns related to guest segments, marketing performance, web/app analytics, and user experience.
Forecast and predict guest behavior based on trends, research, and analysis.
Perform data validation and quality assurance on stakeholder reporting.
Write clear, succinct, and actionable analytical and informational reports for all levels of the organization.
Respond to information requests from internal and external departments and management.
Knowledge, Skills, and Abilities
Proficiency in data analysis, interpretation, and presentation using MS Office tools.
Strong analytical skills and comfort working with large data sets.
Critical thinking, strong writing, communication, consulting, and teamwork skills.
Ability to develop analytical frameworks and communicate business insights.
Attention to detail, high aptitude for problem solving, and a natural interest in understanding and explaining consumer behavior.
Strong knowledge of best practices for dashboards and visualizations.
Ability to translate complex data into a compelling business story.
Strong SQL development skills with experience writing complex queries and stored procedures.
Ability to clarify campaign objectives and lead development of KPIs that address these objectives.
Education and Experience
High School Diploma or Equivalent.
Bachelor’s Degree in Marketing, Statistics, Mathematics, or other quantitative fields (preferred).
2+ years of expert‑level experience with marketing analytics tools (e.g., Adobe Analytics, Google Analytics).
2+ years of SQL experience (preferred).
2+ years of Alteryx experience (preferred).
Experience with the restaurant industry or a high‑growth organization is a plus.
Experience working in a fast‑paced, dynamic, and agile development lifecycle desired (2+ years).
Work Experience 2‑4 years
Physical Requirements Basic keyboarding or other repetitive motions.
Benefits
Weekly pay and performance bonuses.
Shake Shack meal discounts.
Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more.
Medical, Dental, and Vision insurance.
Employer‑paid life and disability insurance.
401(k) plan with company match.
Paid time off.
Paid parental leave.
Access to Employee Assistance Program from day 1.
Pre‑tax commuter and parking benefits.
Flexible spending and dependent care accounts.
Development and growth opportunities.
Eligibility criteria applies.
Pay Range $88,843.75 – $116,656.25
Apply Click the “Apply” button above to apply for this opening.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Management and Manufacturing
Industry Restaurants, Retail, and Food & Beverage Services
About Shake Shack Beginning as a hot‑dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best‑selling author of “Setting the Table.” Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built, and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we “Stand for Something Good.”
Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.
#J-18808-Ljbffr
Our secret to leading the way in hospitality? We put our people first! At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we’re committed to always doing the right thing. As one of the fastest-growing hospitality brands, we’re all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands‑on mentorship, training, and growth potential, all in a fun and inclusive environment.
Join us and be a part of something good.
Job Summary The Digital Marketing Analyst is responsible for capturing, analyzing, and visualizing digital media performance to support Shake Shack’s marketing and business objectives. This role leads the development of dashboards and insights using tools such as Google Analytics and Google Data Studio, while also managing the company’s Marketing Mix Model. The Analyst collaborates with cross‑functional teams and vendors to inform strategy, optimize marketing spend, and forecast performance outcomes. Strong technical skills, attention to data quality, and the ability to educate stakeholders on analytics solutions are essential for success in this role.
Job Responsibilities
Own the data orchestration, visualization, and analysis of Shake Shack’s marketing and product efforts related to web, app, kiosk, and CRM.
Gather and mine data from all relevant sources, including Snowflake, Google Analytics, and external data sources.
Use third‑party marketing mix model platform to report on historical marketing performance and forecast impact of re‑allocation strategies.
Partner with external agencies to steer analytics requirements and gather data from marketing partners and external applications.
Serve as a key resource for understanding the customer journey as it relates to marketing and product, and own segmentation of database to optimize marketing efforts.
Develop powerful and engaging data visualizations (data tables, charts, and infographics) for senior management and stakeholders using Tableau and Google Data Studio, with ad‑hoc requests using Excel.
Analyze data to identify trends and patterns related to guest segments, marketing performance, web/app analytics, and user experience.
Forecast and predict guest behavior based on trends, research, and analysis.
Perform data validation and quality assurance on stakeholder reporting.
Write clear, succinct, and actionable analytical and informational reports for all levels of the organization.
Respond to information requests from internal and external departments and management.
Knowledge, Skills, and Abilities
Proficiency in data analysis, interpretation, and presentation using MS Office tools.
Strong analytical skills and comfort working with large data sets.
Critical thinking, strong writing, communication, consulting, and teamwork skills.
Ability to develop analytical frameworks and communicate business insights.
Attention to detail, high aptitude for problem solving, and a natural interest in understanding and explaining consumer behavior.
Strong knowledge of best practices for dashboards and visualizations.
Ability to translate complex data into a compelling business story.
Strong SQL development skills with experience writing complex queries and stored procedures.
Ability to clarify campaign objectives and lead development of KPIs that address these objectives.
Education and Experience
High School Diploma or Equivalent.
Bachelor’s Degree in Marketing, Statistics, Mathematics, or other quantitative fields (preferred).
2+ years of expert‑level experience with marketing analytics tools (e.g., Adobe Analytics, Google Analytics).
2+ years of SQL experience (preferred).
2+ years of Alteryx experience (preferred).
Experience with the restaurant industry or a high‑growth organization is a plus.
Experience working in a fast‑paced, dynamic, and agile development lifecycle desired (2+ years).
Work Experience 2‑4 years
Physical Requirements Basic keyboarding or other repetitive motions.
Benefits
Weekly pay and performance bonuses.
Shake Shack meal discounts.
Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more.
Medical, Dental, and Vision insurance.
Employer‑paid life and disability insurance.
401(k) plan with company match.
Paid time off.
Paid parental leave.
Access to Employee Assistance Program from day 1.
Pre‑tax commuter and parking benefits.
Flexible spending and dependent care accounts.
Development and growth opportunities.
Eligibility criteria applies.
Pay Range $88,843.75 – $116,656.25
Apply Click the “Apply” button above to apply for this opening.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Management and Manufacturing
Industry Restaurants, Retail, and Food & Beverage Services
About Shake Shack Beginning as a hot‑dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best‑selling author of “Setting the Table.” Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built, and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we “Stand for Something Good.”
Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.
#J-18808-Ljbffr