athenahealth
Enterprise Segment Marketing Director
We are looking for an Enterprise Segment Marketing Director to join the Segment team within our Marketing department. In this role, you will lead our company’s Enterprise marketing strategy, creating and executing differentiated and effective enterprise marketing strategies that drive growth in the segment. You will oversee a high-performing team and collaborate closely with Sales, Product Marketing, Integrated Communications, Brand + Performance Marketing, and Customer Marketing to deliver integrated marketing programs.
Base Pay Range $127,000.00 / yr - $215,000.00 / yr
Job Responsibilities
Develop and execute comprehensive enterprise marketing strategies aligned with athenahealth’s business objectives and core values.
Lead the creation and implementation of multi‑channel marketing campaigns driving demand, awareness, and pipeline acceleration for the enterprise segment in support of achieving established financial targets and leveraging account‑based marketing tactics.
Develop and execute innovative go‑to‑market strategies to drive growth and brand relevance in markets where athenahealth is not the category leader.
Collaborate closely with Sales, Product Marketing, Integrated Communications, Brand + Performance Marketing, and Customer Marketing teams to deliver integrated marketing programs.
Use data analytics and market insights to optimize marketing program performance and demonstrate business impact through clear KPIs such as ROI, pipeline contribution, and customer engagement metrics.
Manage and mentor a high‑performing marketing team, fostering a culture of excellence, collaboration, and professional growth.
Develop enterprise brand positioning and messaging to ensure alignment with athenahealth’s brand voice. Partner with cross‑functional stakeholders to develop tailored content, events, and digital initiatives that resonate with enterprise healthcare organizations.
Champion innovation and continuous improvement in marketing approaches, leveraging the latest tools and industry trends.
Ensure budget adherence and resource allocation to maximize marketing investments.
Identify and exploit white‑space opportunities, emerging buyer needs, and competitive weaknesses to expand market share and build credibility.
Collaborate closely with Portfolio Marketing to craft differentiated value propositions, test new positioning, build competitive enablement resources, and translate complex product capabilities into clear, outcome‑oriented messaging that resonates with target personas.
Typical Qualifications
Bachelor’s degree in marketing, communications, healthcare administration, or related field. MBA preferred.
10+ years of progressive experience in B2B marketing, with at least 5 years in healthcare enterprise marketing or healthcare technology; experience marketing to health systems is a plus.
Proven track record in leading enterprise marketing teams and delivering measurable growth in complex, evolving markets.
Proven leadership and people management experience.
Exceptional communication, leadership, and interpersonal skills.
Ability to think strategically and execute tactically, balancing creativity with data‑driven decision‑making.
Strong business acumen and understanding of market dynamics, customer needs, and competitive landscape in the healthcare IT space.
Results‑oriented mindset, driving measurable outcomes, and achieving business objectives.
Ability to thrive in a fast‑paced, dynamic environment and manage multiple priorities effectively.
About Athenahealth We stand for simplicity in an increasingly complex healthcare industry, offering IT solutions and expert services that eliminate daily hurdles for providers and empower them to focus on patient care. Our culture is built around shared values of inclusiveness, accountability, and support, and we prioritize diversity, equity, and inclusion in every aspect of our business.
Job Information Seniority level: Director
Employment type: Full‑time
Job function: Marketing & Sales
Industries: IT Services & IT Consulting
We are an equal opportunity employer. We encourage applications from all qualified individuals.
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Base Pay Range $127,000.00 / yr - $215,000.00 / yr
Job Responsibilities
Develop and execute comprehensive enterprise marketing strategies aligned with athenahealth’s business objectives and core values.
Lead the creation and implementation of multi‑channel marketing campaigns driving demand, awareness, and pipeline acceleration for the enterprise segment in support of achieving established financial targets and leveraging account‑based marketing tactics.
Develop and execute innovative go‑to‑market strategies to drive growth and brand relevance in markets where athenahealth is not the category leader.
Collaborate closely with Sales, Product Marketing, Integrated Communications, Brand + Performance Marketing, and Customer Marketing teams to deliver integrated marketing programs.
Use data analytics and market insights to optimize marketing program performance and demonstrate business impact through clear KPIs such as ROI, pipeline contribution, and customer engagement metrics.
Manage and mentor a high‑performing marketing team, fostering a culture of excellence, collaboration, and professional growth.
Develop enterprise brand positioning and messaging to ensure alignment with athenahealth’s brand voice. Partner with cross‑functional stakeholders to develop tailored content, events, and digital initiatives that resonate with enterprise healthcare organizations.
Champion innovation and continuous improvement in marketing approaches, leveraging the latest tools and industry trends.
Ensure budget adherence and resource allocation to maximize marketing investments.
Identify and exploit white‑space opportunities, emerging buyer needs, and competitive weaknesses to expand market share and build credibility.
Collaborate closely with Portfolio Marketing to craft differentiated value propositions, test new positioning, build competitive enablement resources, and translate complex product capabilities into clear, outcome‑oriented messaging that resonates with target personas.
Typical Qualifications
Bachelor’s degree in marketing, communications, healthcare administration, or related field. MBA preferred.
10+ years of progressive experience in B2B marketing, with at least 5 years in healthcare enterprise marketing or healthcare technology; experience marketing to health systems is a plus.
Proven track record in leading enterprise marketing teams and delivering measurable growth in complex, evolving markets.
Proven leadership and people management experience.
Exceptional communication, leadership, and interpersonal skills.
Ability to think strategically and execute tactically, balancing creativity with data‑driven decision‑making.
Strong business acumen and understanding of market dynamics, customer needs, and competitive landscape in the healthcare IT space.
Results‑oriented mindset, driving measurable outcomes, and achieving business objectives.
Ability to thrive in a fast‑paced, dynamic environment and manage multiple priorities effectively.
About Athenahealth We stand for simplicity in an increasingly complex healthcare industry, offering IT solutions and expert services that eliminate daily hurdles for providers and empower them to focus on patient care. Our culture is built around shared values of inclusiveness, accountability, and support, and we prioritize diversity, equity, and inclusion in every aspect of our business.
Job Information Seniority level: Director
Employment type: Full‑time
Job function: Marketing & Sales
Industries: IT Services & IT Consulting
We are an equal opportunity employer. We encourage applications from all qualified individuals.
#J-18808-Ljbffr