athenahealth
Enterprise Segment Marketing Director
Join us as we work to create a thriving ecosystem that delivers accessible, high‑quality, and sustainable healthcare for all. We are looking for an Enterprise Segment Marketing Director to lead our company’s Enterprise marketing strategy and oversee a team that drives differentiated and effective enterprise marketing strategies that drive growth in the segment.
Base Pay Range $127,000.00/yr - $215,000.00/yr
Job Responsibilities
Develop and execute comprehensive enterprise marketing strategies aligned with athenahealth’s business objectives and core values.
Lead the creation and implementation of multi‑channel marketing campaigns driving demand, awareness, and pipeline acceleration for the enterprise segment in support of achieving established financial targets.
Develop and execute innovative go‑to‑market strategies to drive growth and brand relevance in markets where we are not the category leader.
Collaborate closely with Sales, Product Marketing, Integrated Communications, Brand + Performance Marketing, and Customer Marketing teams to deliver integrated marketing programs.
Use data analytics and market insights to optimize marketing program performance and demonstrate business impact through clear KPIs such as ROI, pipeline contribution, and customer engagement metrics.
Manage and mentor a high‑performing marketing team, fostering a culture of excellence, collaboration, and professional growth.
Develop enterprise brand positioning and messaging to ensure alignment with athenahealth’s brand voice. Partner with cross‑functional stakeholders to develop tailored content, events, and digital initiatives that resonate with enterprise healthcare organizations.
Champion innovation and continuous improvement in marketing approaches, leveraging the latest tools and industry trends.
Ensure budget adherence and resource allocation to maximize marketing investments.
Identify and exploit white‑space opportunities, emerging buyer needs, and competitive weaknesses to expand market share and build credibility.
Collaborate closely with Portfolio Marketing to craft differentiated value propositions and messaging frameworks that challenge incumbents and position our offerings as compelling alternatives for enterprise buyers.
Test and iterate new positioning and narrative angles to improve awareness, consideration, and win rates in under‑penetrated enterprise segments.
Build competitive enablement resources and objection‑handling narratives that equip sales to compete effectively against entrenched players.
Partner with product, sales, and customer success to translate complex product capabilities into clear, outcome‑oriented messaging that resonates with target personas.
Typical Qualifications
Bachelor’s degree in marketing, communications, healthcare administration, or related field. MBA preferred.
10+ years of progressive experience in B2B marketing, with at least 5 years in healthcare enterprise marketing or healthcare technology; experience marketing to health systems is a plus.
Proven track record in leading enterprise marketing teams and delivering measurable growth in complex, evolving markets.
Proven leadership and people‑management experience.
Exceptional communication, leadership, and interpersonal skills.
Ability to think strategically and execute tactically, balancing creativity with data‑driven decision‑making.
Exceptional communication and presentation skills, effectively articulating complex concepts to diverse audiences.
Strong business acumen and understanding of market dynamics, customer needs, and competitive landscape in the healthcare IT space.
Results‑oriented mindset, driving measurable outcomes, and achieving business objectives.
Ability to thrive in a fast‑paced, dynamic environment and manage multiple priorities effectively.
About Athenahealth In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients – powered by our vision to create a thriving ecosystem that delivers accessible, high‑quality, and sustainable healthcare for all. Our culture values inclusiveness, accountability, and support. We prioritize diversity, equity, and inclusion in every aspect of our business.
Seniority Level
Director
Employment Type
Full‑time
Job Function
Marketing and Sales
IT Services and IT Consulting
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Base Pay Range $127,000.00/yr - $215,000.00/yr
Job Responsibilities
Develop and execute comprehensive enterprise marketing strategies aligned with athenahealth’s business objectives and core values.
Lead the creation and implementation of multi‑channel marketing campaigns driving demand, awareness, and pipeline acceleration for the enterprise segment in support of achieving established financial targets.
Develop and execute innovative go‑to‑market strategies to drive growth and brand relevance in markets where we are not the category leader.
Collaborate closely with Sales, Product Marketing, Integrated Communications, Brand + Performance Marketing, and Customer Marketing teams to deliver integrated marketing programs.
Use data analytics and market insights to optimize marketing program performance and demonstrate business impact through clear KPIs such as ROI, pipeline contribution, and customer engagement metrics.
Manage and mentor a high‑performing marketing team, fostering a culture of excellence, collaboration, and professional growth.
Develop enterprise brand positioning and messaging to ensure alignment with athenahealth’s brand voice. Partner with cross‑functional stakeholders to develop tailored content, events, and digital initiatives that resonate with enterprise healthcare organizations.
Champion innovation and continuous improvement in marketing approaches, leveraging the latest tools and industry trends.
Ensure budget adherence and resource allocation to maximize marketing investments.
Identify and exploit white‑space opportunities, emerging buyer needs, and competitive weaknesses to expand market share and build credibility.
Collaborate closely with Portfolio Marketing to craft differentiated value propositions and messaging frameworks that challenge incumbents and position our offerings as compelling alternatives for enterprise buyers.
Test and iterate new positioning and narrative angles to improve awareness, consideration, and win rates in under‑penetrated enterprise segments.
Build competitive enablement resources and objection‑handling narratives that equip sales to compete effectively against entrenched players.
Partner with product, sales, and customer success to translate complex product capabilities into clear, outcome‑oriented messaging that resonates with target personas.
Typical Qualifications
Bachelor’s degree in marketing, communications, healthcare administration, or related field. MBA preferred.
10+ years of progressive experience in B2B marketing, with at least 5 years in healthcare enterprise marketing or healthcare technology; experience marketing to health systems is a plus.
Proven track record in leading enterprise marketing teams and delivering measurable growth in complex, evolving markets.
Proven leadership and people‑management experience.
Exceptional communication, leadership, and interpersonal skills.
Ability to think strategically and execute tactically, balancing creativity with data‑driven decision‑making.
Exceptional communication and presentation skills, effectively articulating complex concepts to diverse audiences.
Strong business acumen and understanding of market dynamics, customer needs, and competitive landscape in the healthcare IT space.
Results‑oriented mindset, driving measurable outcomes, and achieving business objectives.
Ability to thrive in a fast‑paced, dynamic environment and manage multiple priorities effectively.
About Athenahealth In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients – powered by our vision to create a thriving ecosystem that delivers accessible, high‑quality, and sustainable healthcare for all. Our culture values inclusiveness, accountability, and support. We prioritize diversity, equity, and inclusion in every aspect of our business.
Seniority Level
Director
Employment Type
Full‑time
Job Function
Marketing and Sales
IT Services and IT Consulting
#J-18808-Ljbffr