Lowe's Pro Supply
Category Marketing Manager
Lowe's Pro Supply, Mooresville, North Carolina, United States, 28115
The Marketing Manager is embedded within agile marketing cross-functional teams focused on delivering personalized, omni-channel experiences for Pro segments such as property managers, contractors, and maintenance professionals
Essential Functions: · Translate business goals into actionable marketing briefs and campaign strategies · Align marketing efforts with sales, merchandising teams to ensure cohesive execution · Develop and optimize omni-channel journeys across email, app, POS, digital, and paid media · Leverage customer data and analytics to personalize messaging and improve conversion · Identify growth opportunities within known and unknown customer segments · Lead the team with recommendations, forward thinking and innovation strategic thought · Partner with brand marketing, media, IT, finance, and Pro Services to deliver end-to-end customer experiences · Facilitate rapid test-learn-scale cycles to refine messaging and creative assets · Monitor KPIs including engagement, sales lift, and margin impact · Use advanced analytics to identify trends, gaps, and opportunities for continuous improvement · Report campaign performance and insights to senior leadership
Minimum Qualifications: · Bachelor’s degree in Marketing, Business, Communications, or related field or equivalent experience · 2–4 years of experience in marketing or a related role. · Basic knowledge of marketing principles and campaign execution. · Proficiency in Microsoft Office Suite; familiarity with marketing tools (CRM, email platforms, social media management tools). · Strong written and verbal communication skills. · Ability to manage multiple priorities and meet deadlines in a fast-paced environment. · Analytical mindset with attention to detail.
Preferred Qualifications: · Experience marketing to professional audiences (e.g., contractors, facilities managers) · Familiarity with Lowe’s brand, Pro customer segments, and omni-channel retail · Background in loyalty marketing, CRM, or personalization strategies
Essential Functions: · Translate business goals into actionable marketing briefs and campaign strategies · Align marketing efforts with sales, merchandising teams to ensure cohesive execution · Develop and optimize omni-channel journeys across email, app, POS, digital, and paid media · Leverage customer data and analytics to personalize messaging and improve conversion · Identify growth opportunities within known and unknown customer segments · Lead the team with recommendations, forward thinking and innovation strategic thought · Partner with brand marketing, media, IT, finance, and Pro Services to deliver end-to-end customer experiences · Facilitate rapid test-learn-scale cycles to refine messaging and creative assets · Monitor KPIs including engagement, sales lift, and margin impact · Use advanced analytics to identify trends, gaps, and opportunities for continuous improvement · Report campaign performance and insights to senior leadership
Minimum Qualifications: · Bachelor’s degree in Marketing, Business, Communications, or related field or equivalent experience · 2–4 years of experience in marketing or a related role. · Basic knowledge of marketing principles and campaign execution. · Proficiency in Microsoft Office Suite; familiarity with marketing tools (CRM, email platforms, social media management tools). · Strong written and verbal communication skills. · Ability to manage multiple priorities and meet deadlines in a fast-paced environment. · Analytical mindset with attention to detail.
Preferred Qualifications: · Experience marketing to professional audiences (e.g., contractors, facilities managers) · Familiarity with Lowe’s brand, Pro customer segments, and omni-channel retail · Background in loyalty marketing, CRM, or personalization strategies