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Lowe's Pro Supply

Category Marketing Manager

Lowe's Pro Supply, Mooresville, North Carolina, United States, 28115

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Base pay range $100,000.00/yr - $120,000.00/yr

Additional compensation types Annual Bonus

Essential Functions

Translate business goals into actionable marketing briefs and campaign strategies.

Align marketing efforts with sales, merchandising teams to ensure cohesive execution.

Develop and optimize omni-channel journeys across email, app, POS, digital, and paid media.

Leverage customer data and analytics to personalize messaging and improve conversion.

Identify growth opportunities within known and unknown customer segments.

Lead the team with recommendations, forward thinking and innovation strategic thought.

Partner with brand marketing, media, IT, finance, and Pro Services to deliver end-to-end customer experiences.

Facilitate rapid test-learn-scale cycles to refine messaging and creative assets.

Monitor KPIs including engagement, sales lift, and margin impact.

Use advanced analytics to identify trends, gaps, and opportunities for continuous improvement.

Report campaign performance and insights to senior leadership.

Minimum Qualifications

Bachelor’s degree in Marketing, Business, Communications, or related field or equivalent experience.

2–4 years of experience in marketing or a related role.

Basic knowledge of marketing principles and campaign execution.

Proficiency in Microsoft Office Suite; familiarity with marketing tools (CRM, email platforms, social media management tools).

Strong written and verbal communication skills.

Ability to manage multiple priorities and meet deadlines in a fast-paced environment.

Analytical mindset with attention to detail.

Preferred Qualifications

Experience marketing to professional audiences (e.g., contractors, facilities managers).

Familiarity with Lowe’s brand, Pro customer segments, and omni-channel retail.

Background in loyalty marketing, CRM, or personalization strategies.

Seniority level Mid-Senior level

Employment type Full-time

Job function Marketing

Industries: Wholesale

Benefits

Medical insurance

Vision insurance

401(k)

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