Skillsoft Ireland Limited
Field Marketing Manager, North America
Skillsoft Ireland Limited, Port Chester, New York, United States
At Skillsoft, we are all about making work matter. We believe every team member has the potential to be amazing. We are bold, sharp, driven and most of all, real. Join us in our quest to democratize learning and help individuals unleash their edge.
Skillsoft is undergoing a bold growth marketing transformation, and we’re looking for a Field Marketing Manager to help lead the charge in the Public Sector. This is a high-impact individual contributor role focused on US FED (Federal) and SLED (State, Local, and Education) segments, where strategic field marketing plays a critical role in driving awareness, engagement, and pipeline.
You’ll serve as the voice of the public sector field to global marketing, ensuring government-specific needs are reflected in global plans, while translating those plans into localized execution that resonates with public institutions. This role offers a unique opportunity to grow your applied AI skillset, deepen your understanding of government buying cycles, and contribute to Skillsoft’s mission to upskill the workforce across regulated and mission‑critical environments.
Responsibilities
Public Sector Strategy & Planning : Develop and execute field marketing plans tailored to FED/SLED priorities, procurement cycles, and compliance requirements.
Campaign Execution : Activate corporate campaigns with public sector relevance, including ILT (Instructor‑Led Training) promotions and platform‑led messaging for government audiences.
Sales Enablement : Partner with public sector sales teams to deliver tools and content aligned to government pain points, funding cycles, and decision‑making structures.
Event Management : Lead public sector‑specific events such as government roundtables, education summits, and compliance‑focused webinars.
Performance Tracking : Measure pipeline contribution, ILT session registration, and brand perception lift within public sector segments.
Cross‑Functional Collaboration : Ensure public sector insights inform global campaign planning and that regional execution reflects Skillsoft’s broader GTM strategy.
Qualifications
5+ years of experience in B2B marketing, with at least 2 years in a field or regional marketing role.
Experience marketing to public sector audiences (Federal, State, Local, Education) with understanding of government procurement and compliance.
Familiarity with government contracting vehicles, RFP processes, and public sector sales cycles.
Proven success in driving pipeline and engagement in regulated industries.
Experience with marketing automation and CRM platforms (e.g., Salesforce, Marketo) in a public sector context.
Excellent communication, project management, and organizational skills.
Ability to travel up to 25% within North America.
Experience in the SaaS or technology industry.
Familiarity with account‑based marketing (ABM) strategies.
Data‑driven mindset with a passion for testing and optimization.
Skillsoft is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
Thank you for taking the time to learn more about us. If this opportunity intrigues you, we would love for you to apply!
#J-18808-Ljbffr
Skillsoft is undergoing a bold growth marketing transformation, and we’re looking for a Field Marketing Manager to help lead the charge in the Public Sector. This is a high-impact individual contributor role focused on US FED (Federal) and SLED (State, Local, and Education) segments, where strategic field marketing plays a critical role in driving awareness, engagement, and pipeline.
You’ll serve as the voice of the public sector field to global marketing, ensuring government-specific needs are reflected in global plans, while translating those plans into localized execution that resonates with public institutions. This role offers a unique opportunity to grow your applied AI skillset, deepen your understanding of government buying cycles, and contribute to Skillsoft’s mission to upskill the workforce across regulated and mission‑critical environments.
Responsibilities
Public Sector Strategy & Planning : Develop and execute field marketing plans tailored to FED/SLED priorities, procurement cycles, and compliance requirements.
Campaign Execution : Activate corporate campaigns with public sector relevance, including ILT (Instructor‑Led Training) promotions and platform‑led messaging for government audiences.
Sales Enablement : Partner with public sector sales teams to deliver tools and content aligned to government pain points, funding cycles, and decision‑making structures.
Event Management : Lead public sector‑specific events such as government roundtables, education summits, and compliance‑focused webinars.
Performance Tracking : Measure pipeline contribution, ILT session registration, and brand perception lift within public sector segments.
Cross‑Functional Collaboration : Ensure public sector insights inform global campaign planning and that regional execution reflects Skillsoft’s broader GTM strategy.
Qualifications
5+ years of experience in B2B marketing, with at least 2 years in a field or regional marketing role.
Experience marketing to public sector audiences (Federal, State, Local, Education) with understanding of government procurement and compliance.
Familiarity with government contracting vehicles, RFP processes, and public sector sales cycles.
Proven success in driving pipeline and engagement in regulated industries.
Experience with marketing automation and CRM platforms (e.g., Salesforce, Marketo) in a public sector context.
Excellent communication, project management, and organizational skills.
Ability to travel up to 25% within North America.
Experience in the SaaS or technology industry.
Familiarity with account‑based marketing (ABM) strategies.
Data‑driven mindset with a passion for testing and optimization.
Skillsoft is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
Thank you for taking the time to learn more about us. If this opportunity intrigues you, we would love for you to apply!
#J-18808-Ljbffr