Siemens Healthineers
Global Marketing Manager, Atellica Assays – Cardiometabolic-Remote within EST or
Siemens Healthineers, Newark, Delaware, United States, 19711
Global Marketing Manager, Atellica Assays – Cardiometabolic (Remote, EST / CST)
We are seeking an experienced marketing leader to own the Cardiometabolic portfolio of the Atellica assay line at Siemens Healthineers. The role focuses on driving end‑to‑end product lifecycle, developing go‑to‑market strategies, and collaborating with cross‑functional teams globally.
Responsibilities
Own the full lifecycle of the Cardiometabolic product portfolio, from definition and strategic planning to launch, positioning, and post‑launch marketing.
Develop and execute go‑to‑market strategies and integrated campaigns to drive commercial success.
Ensure cross‑functional alignment (R&D, zone marketing, sales, regulatory, clinical, etc.) to deliver differentiated, customer‑focused solutions.
Serve as a Cardiometabolic subject‑matter expert and gather market dynamics and customer insights to shape portfolio strategy.
Monitor and analyze competitive offerings, creating positioning, messaging, and sales enablement tools that differentiate Siemens Healthineers.
Translate customer needs into product requirements and design inputs, guiding development teams with voice‑of‑customer research and market analysis.
Required Qualifications
4+ years of progressive marketing and/or product management experience in the in‑vitro diagnostics (IVD) or core laboratory diagnostics space.
Proven end‑to‑end experience in market research, product definition, NPD support, launch planning, campaign execution, sales enablement, and training development.
Preferred Qualifications
Background in Clinical Chemistry or Immunoassay.
MBA or advanced degree in Business, Life Sciences, Engineering, or related discipline.
Global or international experience.
Key Attributes
Customer‑centric mindset with a passion for transforming insights into action.
Collaborative, cross‑functional team player with influencing skills.
Excellent written and verbal communication tailored to diverse audiences.
Curious about market trends, customer behavior, and unmet needs.
Strong project‑management and prioritization skills.
Additional Information
Work Environment: Remote.
Travel: Up to 10%.
Base Pay Range Minimum $125,920 – Maximum $188,880.
Seniority Level Mid‑Senior level.
Employment Type Full‑time.
Job Function Marketing and Sales.
Equal Employment Opportunity Statement Siemens Healthineers is an Equal Opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, disability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender status, veteran status, or any other category protected by law.
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Responsibilities
Own the full lifecycle of the Cardiometabolic product portfolio, from definition and strategic planning to launch, positioning, and post‑launch marketing.
Develop and execute go‑to‑market strategies and integrated campaigns to drive commercial success.
Ensure cross‑functional alignment (R&D, zone marketing, sales, regulatory, clinical, etc.) to deliver differentiated, customer‑focused solutions.
Serve as a Cardiometabolic subject‑matter expert and gather market dynamics and customer insights to shape portfolio strategy.
Monitor and analyze competitive offerings, creating positioning, messaging, and sales enablement tools that differentiate Siemens Healthineers.
Translate customer needs into product requirements and design inputs, guiding development teams with voice‑of‑customer research and market analysis.
Required Qualifications
4+ years of progressive marketing and/or product management experience in the in‑vitro diagnostics (IVD) or core laboratory diagnostics space.
Proven end‑to‑end experience in market research, product definition, NPD support, launch planning, campaign execution, sales enablement, and training development.
Preferred Qualifications
Background in Clinical Chemistry or Immunoassay.
MBA or advanced degree in Business, Life Sciences, Engineering, or related discipline.
Global or international experience.
Key Attributes
Customer‑centric mindset with a passion for transforming insights into action.
Collaborative, cross‑functional team player with influencing skills.
Excellent written and verbal communication tailored to diverse audiences.
Curious about market trends, customer behavior, and unmet needs.
Strong project‑management and prioritization skills.
Additional Information
Work Environment: Remote.
Travel: Up to 10%.
Base Pay Range Minimum $125,920 – Maximum $188,880.
Seniority Level Mid‑Senior level.
Employment Type Full‑time.
Job Function Marketing and Sales.
Equal Employment Opportunity Statement Siemens Healthineers is an Equal Opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, disability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender status, veteran status, or any other category protected by law.
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