VENDO, a PLTFRM company
Amazon Advertising PPC Specialist Job at VENDO, a PLTFRM company in California
VENDO, a PLTFRM company, California, MO, United States, 65018
San Francisco, CA — $70,000–$90,000
Day-to-day Responsibilities
- Plan, manage, and execute digital media buys across Amazon Sponsored Ads (SP/SB/SD) and Amazon DSP for multiple brands and markets simultaneously.
- Own end-to-end campaign setup and performance, including audience strategy, keyword/ASIN targeting, creatives, and placements.
- Continuously monitor performance (ROAS, TACoS, CPA, CVR, share of voice, etc.) and execute ongoing optimizations to hit and exceed KPIs.
- Use Amazon’s native reporting tools (and supporting analytics platforms) to review traffic, conversion behavior, and funnel performance—turning insights into clear action plans.
- Create and present campaign performance reports that translate complex data into simple, strategic recommendations for internal teams and clients.
- Conduct research on competitors, category trends, and search behavior to inform media strategy and testing roadmaps.
- Manage budgets, bids, and pacing to deliver the most efficient and scalable results across tactics and funnels.
- Stay on top of Amazon Advertising and marketplace trends, testing new features, betas, and optimization techniques.
- Use structured testing budgets to experiment with new audiences, formats, and strategies, while managing risk and protecting efficiency.
- Partner closely with internal and external creative teams to brief, test, and refine high-performing ads and landing experiences.
- Collaborate on media mix and budget allocation across Amazon tactics (e.g., Sponsored Ads vs. DSP) to support brand and performance goals.
What you bring
- Proof you can WIN with digital media buying on Amazon – we want to see the results and hear the story behind them.
- Hands‑on experience optimizing campaigns in Amazon Advertising Console (Sponsored Products/Brands/Display) and ideally Amazon DSP. Experience with other retail media networks is a plus.
- Mastery of the Amazon Ad ecosystem, inclusive of analytics as well.
- Passion for eCommerce and ongoing learning, with a strong understanding of how marketplace media buying fits into the broader growth strategy for a brand.
- Excellent organizational skills and attention to detail; you’re comfortable managing multiple brands, campaigns, and budgets at once.
- Strong analytical skills and proficiency with Excel/Sheets (pivot tables, lookups, basic formulas) and performance reporting.
- Clear, confident communication skills—you can explain complex performance stories in a way that clicks for clients and teammates.
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Marketing Services