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TEEMA Solutions Group

Marketing Assistant

TEEMA Solutions Group, Tallahassee, Florida, United States

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Ultra Cryo & Recovery is seeking a highly organized, data-driven Marketing Assistant to support our fast-growing wellness and aesthetics brand. This role is ideal for someone who loves numbers, performance tracking, campaign optimization, and turning creative ideas into measurable revenue.

The Marketing Assistant will manage our

Email/SMS campaigns ,

organic social media calendar ,

retargeting initiatives , and

monthly specials management

while also contributing to real-time reporting, data analysis, and revenue-focused decision making.

This role directly impacts the company’s marketing ROI and weekly/monthly growth targets.

Key Responsibilities EMAIL & SMS MARKETING (Primary Role) Build, schedule, and QA all email + SMS campaigns inside GHL/Hibu or associated platforms

Track & report performance on every send:

Open rate

CTR

Revenue generated

Unsubscribes

Deliverability indicators

Prepare weekly and monthly performance summaries for leadership

Strategically segment lists to increase conversions

Ensure consistent brand voice across all messaging

DATA & REPORTING (Core Focus)

Pull weekly and monthly marketing analytics (ROI, revenue by campaign, performance by channel)

Track KPIs for email/SMS, organic social, Google Ads (supporting), and promotional campaigns

Use Google Analytics, GHL data, and ad dashboards to produce clear, actionable reports

Assist with identifying trends, wins, and performance issues

Make data-backed recommendations for improving campaign results

SOCIAL MEDIA MANAGEMENT

Create and maintain the

monthly organic social media calendar

Collaborate with the creative team on content ideas

Brainstorm new organic strategies to drive engagement, foot traffic, lead generation, and revenue

Monitor engagement metrics + compile monthly organic performance reports

Execute organic retargeting initiatives (story highlights, boosted posts strategy support, etc.)

MONTHLY SPECIALS & RETARGETING INITIATIVES

Assist in planning and rolling out

monthly service specials

(CryoFacial, CryoSlimming, TruFlex, Injections, etc.)

Coordinate creative, scheduling, and messaging for specials across email, SMS, and organic social

Execute organic retargeting efforts to bring past clients back in

Track performance of each special and report ROI

GOOGLE ANALYTICS & GOOGLE ADS SUPPORT

Pull weekly snapshot data from Google Ads to support strategy calls

Report on clicks, conversions, CPC, best-performing keywords, and wasted spendVerify tracking accuracy between GA, GHL, and Ads

Provide insights and optimization suggestions to the Marketing Director

Assist in documenting performance changes and strategy refinements

What Success Looks Like

Email/SMS campaigns run smoothly, on time, and consistently perform

Monthly and weekly reporting is accurate, automated, and easy to digest

Organic social media becomes a measurable revenue stream

Data is always up-to-date and drives strategic decision-making

Campaigns and specials launch flawlessly

Marketing Director always has the numbers needed to adjust strategy quickly

Qualifications

1–3 years experience in marketing support or digital marketing

Strong analytical skills; must be comfortable with numbers, charts, KPIs, and ROI

Experience with:

Google Analytics

Google Ads (basic level is fine — reporting & terminology)

GHL or similar CRM

Canva (basic content adjustments)

Meta platforms (posting only)

Exceptional organizational skills & attention to detail

Strong communication and project management skills

Ability to work in a fast-moving, data-heavy environment

Creative mindset + willingness to propose new ideas

ROI-obsessed; always looking at the numbers

Organized and reliable

Strong initiative — does not need to be micromanaged

Comfortable giving campaign recommendations

Excited about aesthetics, beauty, and wellness

Enjoys working on email/SMS strategy and performance

Loves clear structure and recurring tasks

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