NYU Langone
Senior Digital Content Manager - Cross Channel Strategy New York, NY
NYU Langone, New York, New York, us, 10261
Senior Digital Content Manager - Cross Channel Strategy
Marketing/Public Affairs
New York, NY
NYU Langone Health is a fully integrated health system that consistently achieves the best patient outcomes through a rigorous focus on quality that has resulted in some of the lowest mortality rates in the nation. Vizient Inc. has ranked NYU Langone the No. 1 comprehensive academic medical center in the country for three years in a row, and U.S. News & World Report recently placed nine of its clinical specialties among the top five in the nation. NYU Langone offers a comprehensive range of medical services with one high standard of care across 6 inpatient locations, its Perlmutter Cancer Center, and over 320 outpatient locations in the New York area and Florida. With $14.2 billion in revenue this year, the system also includes two tuition‑free medical schools, in Manhattan and on Long Island, and a vast research enterprise with over $1 billion in active awards from the National Institutes of Health. For more information, go to NYU Langone Health, and interact with us on LinkedIn, Glassdoor, Indeed, Facebook, Twitter, YouTube, and Instagram.
Position Summary:
We have an exciting opportunity to join our team as a Senior Digital Content Manager - Cross Channel Strategy. NYU Langone Health (NYULH) is seeking an innovative and creative Senior Digital Content Manager to assist in editorial planning and day‑to‑day management of editorial, content planning and content development across physician and patient audiences, across our owned platforms. The ideal candidate will be an experienced digital content creator who can help establish a strategic vision that leverages data, audience insights, emerging technologies and best practices to support key business priorities and drive the future competitiveness of these critical marketing and communications channels. Reporting directly to the Director, Cross‑Channel Content Strategy, this role will collaborate with cross‑functional leaders from other marketing, communications and advertising areas to craft integrated campaigns that promote NYULHs brand and storytelling consistently and effectively.
Job Responsibilities:
Support the development of content strategy for assigned audiences and platforms to enhance content creation, distribution, and optimization in a way that amplifies reach and impact; work closely with the Director of Cross-Channel Content Strategy to strategize and expand presence
Assist in content campaign planning and support development of the institution's content strategy agenda, identifying and embedding emerging trends to establish NYULH as a content leader for assigned platforms
Gather and apply audience insights and analytics to inform content strategy, better meet audience needs and improve the audience experience
Contribute to brand awareness, engagement, and business growth through compelling storytelling across online
Help maintain a consistent and impactful content experience across all assigned platforms and tools
Support and drive content creation for physician and patient facing audiences, based on business needs/requirements
Content Development and Execution
Assist in maintaining an editorial content calendar for assigned platforms, ensuring timely and relevant content updates
Support collaboration with internal and external agency partners for content development
Ensure consistent editorial use of NYU Langone brand voice across properties.
Track and report key metrics against key performance indicators (KPIs) to drive data-driven enhancements to content strategies
Monitor and improve audience engagement
Assist in executing content across Physician Focus and NewsHub websites; leveraging audience insights, metrics, and business needs
Collaboration and Leadership
Partner with Content Strategy Lead and internal partners and peers to ensure content release schedules are aligned (when required) across all channels to reinforce consistent messaging and audience experience
Foster collaboration with internal and external stakeholders including world-renowned physicians, researchers, and subject matter experts to identify opportunities for new and curated content that meets the needs of various target audiences
Partner with Brand Standards and Governance Lead to ensure all content aligns with NYULH brand guidelines
Operational Excellence
Successfully execute goals and priorities while adhering to organizational standards for delivering excellent work
Leverage tracking tools to measure and define success compared to other institutions in specialty areas
Minimum Qualifications
Bachelor's degree in marketing, communications, or related field
5 years of experience in healthcare or hospital operations
Proven ability to work effectively in a highly matrixed environment
Adept at building rapport and exhibiting interpersonal skills, with a proven track record in building and maintaining relationships
Strong leadership skills, demonstrating the ability to influence, teach, inspire, motivate, and collaborate effectively
Strong analytical skills, with the ability to learn and apply data-driven insights
Proficiency in project management, communication tools, and data analysis
Excellent verbal and written communication skills
Ability to work with cross-functional teams
Qualified candidates must be able to effectively communicate with all levels of the organization.
NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents.
At NYU Langone Health, we are committed to supporting our workforce and their loved ones with a comprehensive benefits and wellness package. Our offerings provide a robust support system for any stage of life, whether it's developing your career, starting a family, or saving for retirement. The support employees receive goes beyond a standard benefit offering, where employees have access to financial security benefits, a generous time‑off program and employee resources groups for peer support. Additionally, all employees have access to our holistic employee wellness program, which focuses on seven key areas of well‑being: physical, mental, nutritional, sleep, social, financial, and preventive care. The benefits and wellness package is designed to allow you to focus on what truly matters.
NYU Langone Health is an equal opportunity employer and committed to inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration. We require applications to be completed online.
NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $81,325.15 - $115,000.00 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.
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New York, NY
NYU Langone Health is a fully integrated health system that consistently achieves the best patient outcomes through a rigorous focus on quality that has resulted in some of the lowest mortality rates in the nation. Vizient Inc. has ranked NYU Langone the No. 1 comprehensive academic medical center in the country for three years in a row, and U.S. News & World Report recently placed nine of its clinical specialties among the top five in the nation. NYU Langone offers a comprehensive range of medical services with one high standard of care across 6 inpatient locations, its Perlmutter Cancer Center, and over 320 outpatient locations in the New York area and Florida. With $14.2 billion in revenue this year, the system also includes two tuition‑free medical schools, in Manhattan and on Long Island, and a vast research enterprise with over $1 billion in active awards from the National Institutes of Health. For more information, go to NYU Langone Health, and interact with us on LinkedIn, Glassdoor, Indeed, Facebook, Twitter, YouTube, and Instagram.
Position Summary:
We have an exciting opportunity to join our team as a Senior Digital Content Manager - Cross Channel Strategy. NYU Langone Health (NYULH) is seeking an innovative and creative Senior Digital Content Manager to assist in editorial planning and day‑to‑day management of editorial, content planning and content development across physician and patient audiences, across our owned platforms. The ideal candidate will be an experienced digital content creator who can help establish a strategic vision that leverages data, audience insights, emerging technologies and best practices to support key business priorities and drive the future competitiveness of these critical marketing and communications channels. Reporting directly to the Director, Cross‑Channel Content Strategy, this role will collaborate with cross‑functional leaders from other marketing, communications and advertising areas to craft integrated campaigns that promote NYULHs brand and storytelling consistently and effectively.
Job Responsibilities:
Support the development of content strategy for assigned audiences and platforms to enhance content creation, distribution, and optimization in a way that amplifies reach and impact; work closely with the Director of Cross-Channel Content Strategy to strategize and expand presence
Assist in content campaign planning and support development of the institution's content strategy agenda, identifying and embedding emerging trends to establish NYULH as a content leader for assigned platforms
Gather and apply audience insights and analytics to inform content strategy, better meet audience needs and improve the audience experience
Contribute to brand awareness, engagement, and business growth through compelling storytelling across online
Help maintain a consistent and impactful content experience across all assigned platforms and tools
Support and drive content creation for physician and patient facing audiences, based on business needs/requirements
Content Development and Execution
Assist in maintaining an editorial content calendar for assigned platforms, ensuring timely and relevant content updates
Support collaboration with internal and external agency partners for content development
Ensure consistent editorial use of NYU Langone brand voice across properties.
Track and report key metrics against key performance indicators (KPIs) to drive data-driven enhancements to content strategies
Monitor and improve audience engagement
Assist in executing content across Physician Focus and NewsHub websites; leveraging audience insights, metrics, and business needs
Collaboration and Leadership
Partner with Content Strategy Lead and internal partners and peers to ensure content release schedules are aligned (when required) across all channels to reinforce consistent messaging and audience experience
Foster collaboration with internal and external stakeholders including world-renowned physicians, researchers, and subject matter experts to identify opportunities for new and curated content that meets the needs of various target audiences
Partner with Brand Standards and Governance Lead to ensure all content aligns with NYULH brand guidelines
Operational Excellence
Successfully execute goals and priorities while adhering to organizational standards for delivering excellent work
Leverage tracking tools to measure and define success compared to other institutions in specialty areas
Minimum Qualifications
Bachelor's degree in marketing, communications, or related field
5 years of experience in healthcare or hospital operations
Proven ability to work effectively in a highly matrixed environment
Adept at building rapport and exhibiting interpersonal skills, with a proven track record in building and maintaining relationships
Strong leadership skills, demonstrating the ability to influence, teach, inspire, motivate, and collaborate effectively
Strong analytical skills, with the ability to learn and apply data-driven insights
Proficiency in project management, communication tools, and data analysis
Excellent verbal and written communication skills
Ability to work with cross-functional teams
Qualified candidates must be able to effectively communicate with all levels of the organization.
NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents.
At NYU Langone Health, we are committed to supporting our workforce and their loved ones with a comprehensive benefits and wellness package. Our offerings provide a robust support system for any stage of life, whether it's developing your career, starting a family, or saving for retirement. The support employees receive goes beyond a standard benefit offering, where employees have access to financial security benefits, a generous time‑off program and employee resources groups for peer support. Additionally, all employees have access to our holistic employee wellness program, which focuses on seven key areas of well‑being: physical, mental, nutritional, sleep, social, financial, and preventive care. The benefits and wellness package is designed to allow you to focus on what truly matters.
NYU Langone Health is an equal opportunity employer and committed to inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration. We require applications to be completed online.
NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $81,325.15 - $115,000.00 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.
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