Beghou Consulting LLC
Marketing Operations & Growth Specialist
Beghou Consulting LLC, Evanston, Illinois, us, 60208
Beghou brings over three decades of experience helping life sciences companies optimize their commercialization through strategic insight, advanced analytics, and technology. From developing go-to-market strategies and building foundational data analytics infrastructures to leveraging artificial intelligence to improve customer insights and engagement, Beghou helps life sciences companies maximize performance across their portfolios. Beghou also deploys proprietary and third-party technology solutions to help companies forecast performance, design territories, manage customer data, organize, and report on medical and commercial data, and more. Headquartered in Evanston, Illinois, we have 10 global offices.
Our mission is to bring together analytical minds and innovative technology to help life sciences companies navigate the complexity of health care and improve patient outcomes.
Purpose of Job Looking for a Marketing Ops/Growth Specialist to power our marketing tech stack. If you’re a tinkerer at heart—someone who loves setting up automation, juggling analytics, and fine‑tuning websites—this role is for you. You’ll be our
go‑to for HubSpot expertise, CRM data governance , lead attribution, campaign tracking, and
performance marketing coordination , while staying on top of new AI‑driven tools and processes.
What You’ll Do:
Own HubSpot marketing automation and CRM hygiene:
Ensure data integrity, maintain clean and accurate records, optimize lead management processes, set up workflows, lead scoring, email nurture sequences, and segmentation, ensuring clear, actionable reporting.
Work closely with the Content Specialist and Marketing Producer
to ensure that data‑driven insights shape content strategies and execution.
Manage SEO and website analytics (GA4, Google Tag Manager), making basic tech edits and coordinating more complex changes with our agency.
Oversee tracking pixels, UTMs, attribution models, and dashboards to monitor lead flows and campaign performance.
Continuously explore new platforms, AI‑driven tools, and emerging tech solutions to improve marketing efficiency and effectiveness.
Utilize data enrichment and outreach tools (Apollo, LinkedIn Sales Navigator) for better targeting and prospect identification.
Manage and optimize the marketing tool stack and CRM data governance, working closely with vendors to assess and improve performance across automation, analytics, and lead management tools.
Assist with marketing attribution across channels.
Handle fundamental performance marketing tasks (LinkedIn Ads, Google Ads) with support from specialists or agencies when needed.
Act as the internal point of contact for performance marketing and vendor management, coordinating with agencies on campaigns and managing Martech, analytics, and CRM vendor relationships.
You'll need to have:
Solid HubSpot experience (marketing automation, workflows, reporting).
Hands‑on expertise in SEO and analytics (GA4, GTM).
Strong grasp of attribution, tracking (UTMs), and data analytics, including the ability to create or interpret reports.
Comfort with setting up and troubleshooting basic ad campaigns on LinkedIn and Google.
Willingness to experiment with AI‑powered tools and platforms to optimize workflows.
Background in B2B or professional services marketing.
Familiarity with SQL or Power BI for deeper reporting and data visualization.
Experience with A/B testing and conversion rate optimization (CRO).
Exposure to healthcare, life sciences, or similarly complex sectors is a plus.
At Beghou Consulting, you’ll join a highly collaborative, values‑driven team where technical excellence, analytical rigor, and personal growth converge. Whether you’re passionate about AI innovation, building commercialization strategies, or shaping the next generation of data‑first solutions in life sciences, this is a place to make an impact!
#J-18808-Ljbffr
Our mission is to bring together analytical minds and innovative technology to help life sciences companies navigate the complexity of health care and improve patient outcomes.
Purpose of Job Looking for a Marketing Ops/Growth Specialist to power our marketing tech stack. If you’re a tinkerer at heart—someone who loves setting up automation, juggling analytics, and fine‑tuning websites—this role is for you. You’ll be our
go‑to for HubSpot expertise, CRM data governance , lead attribution, campaign tracking, and
performance marketing coordination , while staying on top of new AI‑driven tools and processes.
What You’ll Do:
Own HubSpot marketing automation and CRM hygiene:
Ensure data integrity, maintain clean and accurate records, optimize lead management processes, set up workflows, lead scoring, email nurture sequences, and segmentation, ensuring clear, actionable reporting.
Work closely with the Content Specialist and Marketing Producer
to ensure that data‑driven insights shape content strategies and execution.
Manage SEO and website analytics (GA4, Google Tag Manager), making basic tech edits and coordinating more complex changes with our agency.
Oversee tracking pixels, UTMs, attribution models, and dashboards to monitor lead flows and campaign performance.
Continuously explore new platforms, AI‑driven tools, and emerging tech solutions to improve marketing efficiency and effectiveness.
Utilize data enrichment and outreach tools (Apollo, LinkedIn Sales Navigator) for better targeting and prospect identification.
Manage and optimize the marketing tool stack and CRM data governance, working closely with vendors to assess and improve performance across automation, analytics, and lead management tools.
Assist with marketing attribution across channels.
Handle fundamental performance marketing tasks (LinkedIn Ads, Google Ads) with support from specialists or agencies when needed.
Act as the internal point of contact for performance marketing and vendor management, coordinating with agencies on campaigns and managing Martech, analytics, and CRM vendor relationships.
You'll need to have:
Solid HubSpot experience (marketing automation, workflows, reporting).
Hands‑on expertise in SEO and analytics (GA4, GTM).
Strong grasp of attribution, tracking (UTMs), and data analytics, including the ability to create or interpret reports.
Comfort with setting up and troubleshooting basic ad campaigns on LinkedIn and Google.
Willingness to experiment with AI‑powered tools and platforms to optimize workflows.
Background in B2B or professional services marketing.
Familiarity with SQL or Power BI for deeper reporting and data visualization.
Experience with A/B testing and conversion rate optimization (CRO).
Exposure to healthcare, life sciences, or similarly complex sectors is a plus.
At Beghou Consulting, you’ll join a highly collaborative, values‑driven team where technical excellence, analytical rigor, and personal growth converge. Whether you’re passionate about AI innovation, building commercialization strategies, or shaping the next generation of data‑first solutions in life sciences, this is a place to make an impact!
#J-18808-Ljbffr