HonorVet Technologies
Title : Marketing Data Analyst (Deposit Products)
Location : Ideally local to Boston, MA, or NYC, NY. Will consider remote
Duration : 3+ month contract; Strong potential for extension / full-time hire
Notes : Power Bi SQL Python / R Marketing Data Analyst
Job Description
Our client in the banking domain is seeking a Marketing Data Analyst to join their Marketing Analytics & Data Science team. This role will support strategic marketing initiatives, with a focus on deposit and lending product analytics. The position offers an exciting opportunity to contribute to data-driven decision-making and campaign optimization in a dynamic financial services environment.
Responsibilities
- Analyze and interpret marketing data, with a focus on lending products
- Build and maintain dashboards using Power BI and AWS QuickSight
- Support campaign measurement and execution, providing actionable insights
- Run queries, identify trends, and assess the effectiveness of marketing channels
- Collaborate with cross-functional teams to align analytics with business goals
- Communicate findings and recommendations to leadership and stakeholders
Required Experience
- Minimum 3+ years of experience in marketing data and analytics
- Strong understanding of digital marketing data, campaign strategy, and execution
- Experience with lending product data (e.g., lending, underwriting)
- Proficiency in SQL Server (query writing)
- Dashboarding experience with Power BI and AWS QuickSight
- Working knowledge of Python
- Familiarity with Google Analytics and / or Adobe Analytics
- Prior experience in financial services, preferably banking or fintech
Desired Experience
- Experience in fintech or commercial banking
- Exposure to Experian valuation, Axiom, or Tealium tag management
- Understanding of identity graph concepts
Soft Skills
- Strong communication skills with the ability to engage leadership, team members, and clients
- Collaborative mindset and ability to work in a fast-paced, data-driven environment