DIGITAL NEWS CONTENT PRODUCER - WMTV Job at Gray Media in Madison

DIGITAL NEWS CONTENT PRODUCER - WMTV at Gray Media

3 days ago

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Job summary: WMTV 15 News has an immediate opening for a nightside digital content producer. The top candidate will help engage and expand digital audiences across all platforms, including streaming from our digital desk, social media, and wmtv15news.com.

Responsibilities

• Act with urgency and immediacy to write and post copy daily on all digital platforms, including wmtv15news.com, as new information is learned.
• Identify live-streaming opportunities and get live and user-generated content to our News Now Desk in newscasts and to our Digital News Desk, which we use to stream live content to services like Roku and FireTV.
• Be on‑air talent for 15+ on the digital desk when there's breaking news or a press conference and appear in reels for social media.
• Coach reporters in daily social media responsibilities and digital platforms. Assist in making digital add‑ons, for example, interactive graphics, photo galleries, extended interviews, etc.
• Consistently execute SEO strategies.
• Clip videos to attach to our web articles or for standalone social posts.
• Ensure story selection and placement on wmtv15news.com fit newsroom standards for vision and growth.
• Craft compelling push alerts and posts for our social media pages across Facebook, Instagram, TikTok, and YouTube.
• Understand our DMA, key target audiences, and where they live.
• Track and review digital metrics to grow audiences and engagement, monitoring our staff and competitors on social media.

Qualifications

• College degree in journalism or related field, and at least one year of newsroom or digital producing experience.
• Desire to win, positive attitude, and ability to reflect on work and apply feedback.
• Strong research skills and critical thinking to dig beyond press releases and confirm tips via email or social media.
• Strong time management, ability to work quickly while maintaining accuracy, multitasking, and composure under deadline pressure.
• Established presence on digital platforms, including social media.
• Working knowledge of CMS and digital platforms, including ARC, Social News Desk, Canva,  Tagoola; Photoshop experience a plus.
• Understanding of and adherence to AP Style.
• Strong written and verbal communication skills.
• Flexibility to work different hours and shifts.

If you feel you’re qualified and want to work with a great group, go to https://gray.tv/careers#currentopenings, type the job title, station call letters, or click “apply now,” upload resume, cover letter, and references. Current employees can apply through the Gray‑TV UltiPro self‑service portal.

WMTV‑TV/Gray Media is a drug‑free company.

Additional Info

Gray Media provides equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, or genetics. This policy applies to all terms and conditions of employment, etc.

Gray Media prohibits workplace harassment based on race, color, religion, gender, sexuality, gender identity, national origin, age, genetic information, disability, or veteran status.

Seniority level

• Entry level

Employment type

• Full‑time

Job function

• Marketing, Public Relations, and Writing/Editing

Industries

• Broadcast Media Production and Distribution

Madison, WI $58,000.00‑$124,000.00 1 week ago