Director of PR and Communications (5 Month Contract) Job at FoundRae in New York

Director of PR and Communications (5 Month Contract)

FoundRae is seeking an experienced Director of PR and Communications to lead communications during a five-month contract. This role is responsible for overseeing all aspects of global public relations, social media strategy, and in-store and press events. The Director will ensure that all communications reflect FoundRae’s brand values, strengthen relationships with media and partners, and continue to grow the brand’s presence and community both online and offline.

Key Responsibilities

• Lead and manage global public relations initiatives, ensuring consistent brand messaging across all channels.
• Oversee all in-store events, press & brand events, and retail activations, from concept through execution – including guest list management and all aspects of event production.
• Partner with Social Media Manager to develop and guide social media strategy and calendar to drive engagement, growth, and alignment with brand storytelling.
• Manage external PR agencies and external brand consultants to ensure strategic consistency and performance.
• Oversee event budgets and reporting, ensuring efficient allocation of resources.
• Collaborate cross-functionally with creative, retail, and leadership teams to maintain alignment on brand priorities and campaign timelines.
• Monitor media coverage, social metrics, and trends to inform future strategies.
• Represent the FoundRae brand voice and aesthetic across all public touchpoints.
• Manage and develop a 3-person team and external agencies.
• Oversee paid media strategy & execution across all markets- (OOH, Print, Digital & Direct Mail)- from identifying prospective media partners & opportunities through contracting and execution.

Requirements

• 7–10 years of experience in public relations, communications, or marketing, with at least 3 years in a leadership capacity.
• Experience in luxury, fashion, or fine jewelry sectors required.
• Proven success in developing and executing press & retail events, paid media & press strategies, and social media campaigns.
• Exceptional written and verbal communication skills with a refined editorial eye.
• Deep understanding of brand storytelling and audience engagement in the luxury space.
• Ability to manage multiple priorities in a fast-paced environment with precision and poise.
• Availability for the full 5-month contract period, beginning in December 2025.

Seniority level: Director

Employment type: Temporary

Job function: Public Relations

Industries: Retail Luxury Goods and Jewelry