Lead Analyst - Audience Intelligence Job at NYU Langone Hospitals in New York
NYU Langone Hospitals, New York, NY, United States
NYU Langone Health is a fully integrated health system that consistently achieves the best patient outcomes through a rigorous focus on quality that has resulted in some of the lowest mortality rates in the nation. Vizient Inc. has ranked NYU Langone the No. 1 comprehensive academic medical center in the country for three years in a row, and U.S. News & World Report recently placed nine of its clinical specialties among the top five in the nation. NYU Langone offers a comprehensive range of medical services with one high standard of care across 6 inpatient locations, its Perlmutter Cancer Center, and over 320 outpatient locations in the New York area and Florida. With $14.2 billion in revenue this year, the system also includes two tuition-free medical schools, in Manhattan and on Long Island, and a vast research enterprise with over $1 billion in active awards from the National Institutes of Health. For more information, go to NYU Langone Health, and interact with us on LinkedIn, Glassdoor, Indeed, Facebook, Twitter, YouTube and Instagram.
Position Summary We have an exciting opportunity to join our team as a Health System Lead Analyst, Audience Intelli.
In this role, the successful candidate NYULH is seeking an experienced and driven individual to fill the role of Lead Analyst, Audience Intelligence. This position will join the Program Measurement and Strategy team and the broader Communications, Marketing, Government and Community Affairs (CMGCA) department. This role will lead a new level of understanding and data driven intelligence for our priority audiences. Reporting directly to the Director, Integrated Media Strategy and Performance Marketing, this position will help inform various campaign strategies and plans with critical audience data, insights and platform specific activation approaches. This position will play a critical role in NYULHs overall strategic communication and marketing efforts, providing a deep understanding of the profiles of key audiences to support the advancement of NYULHs enterprise objectives.
Job Responsibilities Audience Analysis and Segmentation Develop an understanding of existingaudiencedata, including available attributes, models, segmentation, and platform capabilities
Analyze and synthesize data from various sources to build holistic views ofaudiences with clear insights and recommendations that tie to NYULHs overall enterprise objectives
Segmentaudiences, identifying uniqueaudienceprofiles that inform the design of effective digital marketing campaigns via internal and third-party marketing platforms
Utilizeaudiencedata to identify opportunities to drive growth
Partner with the cross-functional teams on custom research opportunities, identifying the priority objectives and learning agenda for specificaudiencesegments and persona building
Manage and maintain departmentaudiencedata profiles and personas across various communication and marketing campaigns
Digital and Platform Strategy Contribute to the development of strategic, research-based, and data-driven strategies to reach physicians and prospects identified in availableaudienceplatforms
Provide strategic and tactical support for direct channel and paid media campaigns by identifying relevantaudiences and ensuring platform delivery
Leverage working knowledge of all marketing products and platforms for online acquisition to increase growth
Tailor marketing cloud strategies and initiatives to effectively reach the intendedaudiences for each department and/or service lines specific need
Develop journey maps for eachaudiencesegment across marketing channels and platforms
Design and implements testing strategies to understandaudiencebehavior including deeper understanding of device usage, creative and messaging preferences, and engagement drivers
Support the sequencing and activation of digital marketing campaigns across multiple departments and service lines; identify synergies and potential areas of conflict
Leverageaudienceperformance metrics and outcomes from various platforms to track their success across campaigns and to inform existing and future strategies
Support comprehensive SEO and SEM strategies to optimize online visibility, drive organic traffic, generate leads, and maximize ROI through paid search campaigns
Drive overall strategic marketing campaigns that will fuel the growth of NYULH and support realization of institutional goals
Stay up to date with digital marketingaudiencetrends, technology and healthcare best practices, adapting strategies to industry changes
Collaboration and Reporting Participate in defining governance to ensure proper campaign management and sequencing
Work with the analytics team to interpret test results and determine future strategy
Work with data architecture team to understand 1PD and available attributes to utilize for media activation and advanced modeling
Collaborate with channel activation teams to identify the optimal data sources across 1P, 2P and 3P that translateaudiencestrategy into a consistent framework
Collaborate with various C&M teams to build/activate customaudiences as needed
Minimum Qualifications To qualify you must have a Bachelor's degree in Marketing, Management, Strategy, or related field
5-7+ years of experience in Marketing Strategy
Experience managing digital marketing campaigns, specifically leveraging third party platforms
Proficiency in project management, communication tools, and data analysis
Strong interpersonal skills for cross-functional collaboration and ability to build strong relationships both internally and externally
Strong analytical skills, with the ability to apply and communicate data-driven insights
Understanding of branding
Creative instincts and willingness to test-and-learn
Exceptional leadership skills, demonstrating the ability to teach, motivate, and collaborate effectively
Excellent verbal and written communications skills
Proven ability to work effectively in a highly-matrixed environment
Preferred Qualifications Proven experience in healthcare marketing strategy and digital innovation
Qualified candidates must be able to effectively communicate with all levels of the organization.
NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents.
At NYU Langone Health, we are committed to supporting our workforce and their loved ones with a comprehensive benefits and wellness package. Our offerings provide a robust support system for any stage of life, whether it's developing your career, starting a family, or saving for retirement. The support employees receive goes beyond a standard benefit offering, where employees have access to financial security benefits, a generous time-off program and employee resources groups for peer support. Additionally, all employees have access to our holistic employee wellness program, which focuses on seven key areas of well-being: physical, mental, nutritional, sleep, social, financial, and preventive care. The benefits and wellness package is designed to allow you to focus on what truly matters. Join us and experience the extensive resources and services designed to enhance your overall quality of life for you and your family.
NYU Langone Health is an equal opportunity employer and committed to inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration. We require applications to be completed online.
NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $97,589.96 - $162,000.00 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.
To view the Pay Transparency Notice, please click here.
View Know Your Rights: Workplace discrimination is illegal.
#J-18808-Ljbffr
In Summary: NYU Langone Health is seeking an experienced and driven individual to fill the role of Lead Analyst, Audience Intelligence . The position will lead a new level of understanding and data driven intelligence for our priority audiences . The successful candidate must have a Bachelor's degree in Marketing, Marketing, Management, or related field related field experience .
En Español: NYU Langone Health es un sistema de salud completamente integrado que consigue consistentemente los mejores resultados para el paciente a través de un enfoque riguroso en la calidad, lo cual ha dado lugar a algunas de las tasas más bajas de mortalidad en la nación. Vizient Inc. ha clasificado a NYU Longone como el centro médico académico integral número 1 del país durante tres años consecutivos, y U.S. News & World Report recientemente colocó nueve de sus especialidades clínicas entre las cinco principales del país. Este papel conducirá a un nuevo nivel de comprensión e inteligencia basada en datos para nuestras audiencias prioritarias. Esta posición desempeñará un papel crítico en los esfuerzos generales de comunicación y marketing estratégicos de NYULH, proporcionando una comprensión profunda de los perfiles de audiencias clave para apoyar el avance de los objetivos empresariales de NYOLH. Análisis y segmentación del público con responsabilidades laborales Desarrollar la comprensión de datos existentes, incluidos los atributos disponibles, modelos, segmentaciones y capacidades de plataforma Analizar y sintetizar datos de varias fuentes para construir puntos de vista holísticos de las audiencias con claras ideas y recomendaciones que se vinculan a los objetivos globales de la empresa Segmentaciones, identificar perfilas de audiencia que informen sobre el diseño de anuncios digitales eficaces a través de plataformas internas y externas de mercadotecnia Utilizando campañas de comercialización internos e intermediarias Aceptar oportunidades de crecimiento de clientes potenciales Disponibles para asegurar la búsqueda de productos comerciales transfronterizados Conflictos, identificar la prioridad de los servicios de gestión de contenidos y aumentar la capacidad de cada uno de los canales de marketing y mejorar sus estrategias de desarrollo y su potencial de negocio, así como desarrollar nuevas estrategies de marketing, crear y gestionar soluciones de redes sociales y sistemas de marketing personalizadas y ayudará a todos los medios de comunicación en línea y diarios a alcanzar las necesidades específicas y lograr metas de éxito mediante la creación y la aplicación de mensajería de conocimientos específicos y la campaña de marketing; En NYU Langone Health, estamos comprometidos a apoyar a nuestra fuerza laboral y sus seres queridos con un paquete integral de beneficios y bienestar. Nuestras ofertas proporcionan un sólido sistema de apoyo para cualquier etapa de la vida, ya sea desarrollar su carrera, comenzar una familia o ahorrar para la jubilación. El paquete de ayuda que los empleados reciben va más allá de una oferta estándar de beneficios, donde los empleadores tienen acceso a beneficios de seguridad financiera, un programa generoso de tiempo libre y grupos de recursos de empleados para el apoyo por pares. Además, todos los empleadas tienen acceso al nuestro programa holístico de bienestar del empleado, que se centra en siete áreas clave: salud física, mental, nutricional, sueño, salarios sociales, prestaciones financieras y protección preventiva. Los salarios reales dependen de una variedad de factores, incluida la experiencia, especialidad, educación y necesidad hospitalaria. El rango salarial o tasa contractual que se enumera no incluye bonos/incentivos, remuneración diferencial u otras formas de compensación o beneficios. Para ver el Aviso sobre transparencia salarial, haga clic aquí. Vea Conozca sus derechos: discriminación laboral es ilegal. #J-18808-Ljbffr
Position Summary We have an exciting opportunity to join our team as a Health System Lead Analyst, Audience Intelli.
In this role, the successful candidate NYULH is seeking an experienced and driven individual to fill the role of Lead Analyst, Audience Intelligence. This position will join the Program Measurement and Strategy team and the broader Communications, Marketing, Government and Community Affairs (CMGCA) department. This role will lead a new level of understanding and data driven intelligence for our priority audiences. Reporting directly to the Director, Integrated Media Strategy and Performance Marketing, this position will help inform various campaign strategies and plans with critical audience data, insights and platform specific activation approaches. This position will play a critical role in NYULHs overall strategic communication and marketing efforts, providing a deep understanding of the profiles of key audiences to support the advancement of NYULHs enterprise objectives.
Job Responsibilities Audience Analysis and Segmentation Develop an understanding of existingaudiencedata, including available attributes, models, segmentation, and platform capabilities
Analyze and synthesize data from various sources to build holistic views ofaudiences with clear insights and recommendations that tie to NYULHs overall enterprise objectives
Segmentaudiences, identifying uniqueaudienceprofiles that inform the design of effective digital marketing campaigns via internal and third-party marketing platforms
Utilizeaudiencedata to identify opportunities to drive growth
Partner with the cross-functional teams on custom research opportunities, identifying the priority objectives and learning agenda for specificaudiencesegments and persona building
Manage and maintain departmentaudiencedata profiles and personas across various communication and marketing campaigns
Digital and Platform Strategy Contribute to the development of strategic, research-based, and data-driven strategies to reach physicians and prospects identified in availableaudienceplatforms
Provide strategic and tactical support for direct channel and paid media campaigns by identifying relevantaudiences and ensuring platform delivery
Leverage working knowledge of all marketing products and platforms for online acquisition to increase growth
Tailor marketing cloud strategies and initiatives to effectively reach the intendedaudiences for each department and/or service lines specific need
Develop journey maps for eachaudiencesegment across marketing channels and platforms
Design and implements testing strategies to understandaudiencebehavior including deeper understanding of device usage, creative and messaging preferences, and engagement drivers
Support the sequencing and activation of digital marketing campaigns across multiple departments and service lines; identify synergies and potential areas of conflict
Leverageaudienceperformance metrics and outcomes from various platforms to track their success across campaigns and to inform existing and future strategies
Support comprehensive SEO and SEM strategies to optimize online visibility, drive organic traffic, generate leads, and maximize ROI through paid search campaigns
Drive overall strategic marketing campaigns that will fuel the growth of NYULH and support realization of institutional goals
Stay up to date with digital marketingaudiencetrends, technology and healthcare best practices, adapting strategies to industry changes
Collaboration and Reporting Participate in defining governance to ensure proper campaign management and sequencing
Work with the analytics team to interpret test results and determine future strategy
Work with data architecture team to understand 1PD and available attributes to utilize for media activation and advanced modeling
Collaborate with channel activation teams to identify the optimal data sources across 1P, 2P and 3P that translateaudiencestrategy into a consistent framework
Collaborate with various C&M teams to build/activate customaudiences as needed
Minimum Qualifications To qualify you must have a Bachelor's degree in Marketing, Management, Strategy, or related field
5-7+ years of experience in Marketing Strategy
Experience managing digital marketing campaigns, specifically leveraging third party platforms
Proficiency in project management, communication tools, and data analysis
Strong interpersonal skills for cross-functional collaboration and ability to build strong relationships both internally and externally
Strong analytical skills, with the ability to apply and communicate data-driven insights
Understanding of branding
Creative instincts and willingness to test-and-learn
Exceptional leadership skills, demonstrating the ability to teach, motivate, and collaborate effectively
Excellent verbal and written communications skills
Proven ability to work effectively in a highly-matrixed environment
Preferred Qualifications Proven experience in healthcare marketing strategy and digital innovation
Qualified candidates must be able to effectively communicate with all levels of the organization.
NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents.
At NYU Langone Health, we are committed to supporting our workforce and their loved ones with a comprehensive benefits and wellness package. Our offerings provide a robust support system for any stage of life, whether it's developing your career, starting a family, or saving for retirement. The support employees receive goes beyond a standard benefit offering, where employees have access to financial security benefits, a generous time-off program and employee resources groups for peer support. Additionally, all employees have access to our holistic employee wellness program, which focuses on seven key areas of well-being: physical, mental, nutritional, sleep, social, financial, and preventive care. The benefits and wellness package is designed to allow you to focus on what truly matters. Join us and experience the extensive resources and services designed to enhance your overall quality of life for you and your family.
NYU Langone Health is an equal opportunity employer and committed to inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration. We require applications to be completed online.
NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $97,589.96 - $162,000.00 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.
To view the Pay Transparency Notice, please click here.
View Know Your Rights: Workplace discrimination is illegal.
#J-18808-Ljbffr
In Summary: NYU Langone Health is seeking an experienced and driven individual to fill the role of Lead Analyst, Audience Intelligence . The position will lead a new level of understanding and data driven intelligence for our priority audiences . The successful candidate must have a Bachelor's degree in Marketing, Marketing, Management, or related field related field experience .
En Español: NYU Langone Health es un sistema de salud completamente integrado que consigue consistentemente los mejores resultados para el paciente a través de un enfoque riguroso en la calidad, lo cual ha dado lugar a algunas de las tasas más bajas de mortalidad en la nación. Vizient Inc. ha clasificado a NYU Longone como el centro médico académico integral número 1 del país durante tres años consecutivos, y U.S. News & World Report recientemente colocó nueve de sus especialidades clínicas entre las cinco principales del país. Este papel conducirá a un nuevo nivel de comprensión e inteligencia basada en datos para nuestras audiencias prioritarias. Esta posición desempeñará un papel crítico en los esfuerzos generales de comunicación y marketing estratégicos de NYULH, proporcionando una comprensión profunda de los perfiles de audiencias clave para apoyar el avance de los objetivos empresariales de NYOLH. Análisis y segmentación del público con responsabilidades laborales Desarrollar la comprensión de datos existentes, incluidos los atributos disponibles, modelos, segmentaciones y capacidades de plataforma Analizar y sintetizar datos de varias fuentes para construir puntos de vista holísticos de las audiencias con claras ideas y recomendaciones que se vinculan a los objetivos globales de la empresa Segmentaciones, identificar perfilas de audiencia que informen sobre el diseño de anuncios digitales eficaces a través de plataformas internas y externas de mercadotecnia Utilizando campañas de comercialización internos e intermediarias Aceptar oportunidades de crecimiento de clientes potenciales Disponibles para asegurar la búsqueda de productos comerciales transfronterizados Conflictos, identificar la prioridad de los servicios de gestión de contenidos y aumentar la capacidad de cada uno de los canales de marketing y mejorar sus estrategias de desarrollo y su potencial de negocio, así como desarrollar nuevas estrategies de marketing, crear y gestionar soluciones de redes sociales y sistemas de marketing personalizadas y ayudará a todos los medios de comunicación en línea y diarios a alcanzar las necesidades específicas y lograr metas de éxito mediante la creación y la aplicación de mensajería de conocimientos específicos y la campaña de marketing; En NYU Langone Health, estamos comprometidos a apoyar a nuestra fuerza laboral y sus seres queridos con un paquete integral de beneficios y bienestar. Nuestras ofertas proporcionan un sólido sistema de apoyo para cualquier etapa de la vida, ya sea desarrollar su carrera, comenzar una familia o ahorrar para la jubilación. El paquete de ayuda que los empleados reciben va más allá de una oferta estándar de beneficios, donde los empleadores tienen acceso a beneficios de seguridad financiera, un programa generoso de tiempo libre y grupos de recursos de empleados para el apoyo por pares. Además, todos los empleadas tienen acceso al nuestro programa holístico de bienestar del empleado, que se centra en siete áreas clave: salud física, mental, nutricional, sueño, salarios sociales, prestaciones financieras y protección preventiva. Los salarios reales dependen de una variedad de factores, incluida la experiencia, especialidad, educación y necesidad hospitalaria. El rango salarial o tasa contractual que se enumera no incluye bonos/incentivos, remuneración diferencial u otras formas de compensación o beneficios. Para ver el Aviso sobre transparencia salarial, haga clic aquí. Vea Conozca sus derechos: discriminación laboral es ilegal. #J-18808-Ljbffr