MakiPeople
About the Role
As our Digital Marketing Manager, you will build and own our marketing engine from the ground up. This high‑impact, hands‑on role has you creating the programs, systems and strategies that drive measurable pipeline for our enterprise sales team.
Responsibilities
Own digital growth infrastructure, set and hit targets for traffic, demos and conversions in partnership with Growth
Build SEO program, content strategy and website optimization from scratch
Drive content production: blogs, playbooks and landing pages that convert prospects into pipeline
Scale webinars and events: own setup, execution and follow‑up that drives ongoing revenue
Create lifecycle marketing programs and email campaigns that move prospects through the funnel
Implement true ABM programs for target accounts, working closely with BDRs and AEs on long sales cycles
Run high‑ROI paid campaigns with strict performance accountability
Establish marketing analytics that track the full funnel from traffic to revenue
Build co‑marketing initiatives and partnerships that expand reach
Manage CMS, forms, tracking infrastructure and experimentation framework
Define dashboards and attribution models that inform strategy across the business
Establish standards, processes and best practices that will scale with the team
Required Background
5‑8 years in B2B SaaS marketing with hands‑on demand generation experience
Experience scaling through Series A to C/D at enterprise sales‑led companies
Built pipeline without big brand backing – you know how to generate results from scratch
Deep experience across content, digital, paid, email, webinars and events
Led small teams (1‑4 people) while staying hands‑on with execution
You Must Have
Proven ability to drive pipeline in enterprise sales environments with long sales cycles and complex deals
Direct collaboration experience with BDRs and AEs – you understand how marketing drives sales outcomes
Technical proficiency with HubSpot, Salesforce and marketing tools – you can build reports and optimize programs independently
Performance‑driven mindset from a high‑accountability marketing culture
Track record of building programs yourself, not just managing processes or people
You’ll Thrive Here If
You’re equally comfortable setting strategy and executing in the trenches
You thrive working autonomously and figuring things out
You want direct impact on company trajectory, not just a defined role
You’re opinionated about what works but ruthlessly data‑driven
Recruitment Process
Initial discovery call (30 min) – get to know each other and discuss background and interest in MakiPeople
Skills deep‑dive interview (2 × 30 min) – walk through digital marketing wins, technical capabilities and approach to growth with our GTM team
Case study presentation (45 min) – present a take‑home challenge to our Chief Growth Officer, demonstrating strategic thinking and execution style
Final conversation with founder & offer – alignment on role, vision and next steps
#J-18808-Ljbffr
Responsibilities
Own digital growth infrastructure, set and hit targets for traffic, demos and conversions in partnership with Growth
Build SEO program, content strategy and website optimization from scratch
Drive content production: blogs, playbooks and landing pages that convert prospects into pipeline
Scale webinars and events: own setup, execution and follow‑up that drives ongoing revenue
Create lifecycle marketing programs and email campaigns that move prospects through the funnel
Implement true ABM programs for target accounts, working closely with BDRs and AEs on long sales cycles
Run high‑ROI paid campaigns with strict performance accountability
Establish marketing analytics that track the full funnel from traffic to revenue
Build co‑marketing initiatives and partnerships that expand reach
Manage CMS, forms, tracking infrastructure and experimentation framework
Define dashboards and attribution models that inform strategy across the business
Establish standards, processes and best practices that will scale with the team
Required Background
5‑8 years in B2B SaaS marketing with hands‑on demand generation experience
Experience scaling through Series A to C/D at enterprise sales‑led companies
Built pipeline without big brand backing – you know how to generate results from scratch
Deep experience across content, digital, paid, email, webinars and events
Led small teams (1‑4 people) while staying hands‑on with execution
You Must Have
Proven ability to drive pipeline in enterprise sales environments with long sales cycles and complex deals
Direct collaboration experience with BDRs and AEs – you understand how marketing drives sales outcomes
Technical proficiency with HubSpot, Salesforce and marketing tools – you can build reports and optimize programs independently
Performance‑driven mindset from a high‑accountability marketing culture
Track record of building programs yourself, not just managing processes or people
You’ll Thrive Here If
You’re equally comfortable setting strategy and executing in the trenches
You thrive working autonomously and figuring things out
You want direct impact on company trajectory, not just a defined role
You’re opinionated about what works but ruthlessly data‑driven
Recruitment Process
Initial discovery call (30 min) – get to know each other and discuss background and interest in MakiPeople
Skills deep‑dive interview (2 × 30 min) – walk through digital marketing wins, technical capabilities and approach to growth with our GTM team
Case study presentation (45 min) – present a take‑home challenge to our Chief Growth Officer, demonstrating strategic thinking and execution style
Final conversation with founder & offer – alignment on role, vision and next steps
#J-18808-Ljbffr