The University of South Carolina
Assistant Athletic Director of Marketing & Fan Experience
The University of South Carolina, Columbia, South Carolina, us, 29228
Posting Details
Posting Summary
Logo
Posting Number STA00882PO25
Job Family Athletics Administration
Job Function Athletics Administration
USC Market Title Athletics Administrator
Link to USC Market Title https://uscjobs.sc.edu/titles/132063
Job Level P1 - Professional
Business Title (Internal Title) Assistant Athletic Director of Marketing & Fan Experience
Campus Upstate
Work County Spartanburg
College/Division USC Upstate College/Division Level
Department UPS Athletics External Operations
State Pay Band Unclassified
Approved Starting Salary Commensurate with qualifications (00)
Advertised Salary Range $54,747; Salary is commensurate with qualifications and experience.
Location of Vacancy USC Upstate, Spartanburg, SC
Part/Full Time Full Time
Hours per Week 37.5
Work Schedule
Monday - Friday; 8:30am - 5pm; Some evenings and weekends as needed are required.
Ability to work a flexible schedule to include nights and weekends, travel to out-of-town meetings and conferences.
Basis 12 months
Job Search Category Communication Services
About USC
About University of South Carolina
From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor's degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service - helping to build healthier, more educated communities in South Carolina and beyond.
Veterans' Preference Statement
The University of South Carolina is committed to equal opportunity and proudly values the skills and experience military veterans bring to our workforce. Across South Carolina, we are making veterans a priority for employment and recognize their vital contributions to our state and our communities.
Benefits for FTE Positions
The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the "Working at USC" section on the Applicant Portal at https://uscjobs.sc.edu. Research Grant or Time-limited positions may be eligible for all, some, or no benefits, based on the grant or project funding.
Position Description
Advertised Job Summary
Assistant Athletic Director of Marketing and Fan Experience University of South Carolina Upstate STA00882PO25 Spartanburg, SC
The Assistant Athletic Director of Marketing and Fan Experience serves to increase the awareness of the athletics department on-campus and within the greater Upstate region through various marketing initiatives, branding efforts, game day promotions, and corporate sponsorship agreements.
Job Related Minimum Required Education and Experience
Requires a bachelor's degree in a job related field and 1 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.
Required Certification, Licensure/Other Credentials
A valid driver's license.
Preferred Qualifications
Bachelor's degree in sports marketing, advertising, sports management or other related fields and 1 year of experience in collegiate sports marketing or related field. A master's degree and two years of experience in collegiate sports Marketing is preferred.
Knowledge/Skills/Abilities
Good driving record and a successful background check is required. Able to work a flexible schedule to include nights and weekends. Able to travel to out-of-town meetings and conferences. Knowledge of NCAA rules and regulations, exceptional interpersonal and leadership skills. Strong computer skills and excellent written and oral communication skills. Off campus meetings with various constituents.
Job Duties
Job Duty
Design and execute promotional plans for USC Upstate home athletic events with an emphasis on engagement in-venue through innovative fan experience and on social media to reach the Upstate student body and surrounding community. Priority given to men's and women's basketball.
Essential Function Yes
Percentage of Time 25
Job Duty
Create graphics and edit photos for use on in-venue videoboard presentations, social media and in other marketing materials including traditional media outlets and on-campus flyers.
Essential Function Yes
Percentage of Time 15
Job Duty
Design and execute all game day marketing plans for all USC Upstate home athletic events; Design, coordinate and manage in-game entertainment for all home athletic events including music, script writing and on-court/field promotions. Assist in the creation and implementation of ticket sales program and student ticket marketing for men's and women's basketball.
Essential Function Yes
Percentage of Time 30
Job Duty
Design and implement effective social media campaigns, local traditional media marketing and grassroots efforts including schedule cards, posters and signage. Management of the department's student-athlete social media photo sharing account.
Essential Function Yes
Percentage of Time 5
Job Duty
Assist with the Spartan Golf Classic, Sparty's Ball and Auction and be a resource for efforts supporting the U-Club.
Essential Function Yes
Percentage of Time 5
Job Duty
Recruit and supervise volunteers, student workers/intern in their role with executing the overall promotions plan.
Essential Function Yes
Percentage of Time 10
Job Duty
Coordinate all signage promoting home contests.
Essential Function Yes
Percentage of Time 5
Job Duty
Other duties as assigned by the Senior Associate Athletic Director for External Operations.
Essential Function Yes
Percentage of Time 5
Position Attributes
Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.
Safety Sensitive or Security Sensitive No
Hazardous weather category Non-Essential
Posting Detail Information
Number of Vacancies 1
Desired Start Date 12/01/2025
Job Open Date 11/03/2025
Job Close Date
Open Until Filled Yes
Special Instructions to Applicant
The application must be completed including all current and previous work history and education. A resume may be attached, but not substituted for completing work history and education sections of the application.
USC Upstate offers a valuable
benefits
package including but not limited to: Health and Life Insurance Retirement Programs Paid Tuition Program Dependent Scholarships Employee Assistance Program (EAP) Annual Leave Sick Leave 13 Paid Holidays (including an extended December holiday) Paid Parental Leave Professional Development Opportunities
Quicklink for Posting https://uscjobs.sc.edu/postings/197267
EEO Statement
The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.
Posting Summary
Logo
Posting Number STA00882PO25
Job Family Athletics Administration
Job Function Athletics Administration
USC Market Title Athletics Administrator
Link to USC Market Title https://uscjobs.sc.edu/titles/132063
Job Level P1 - Professional
Business Title (Internal Title) Assistant Athletic Director of Marketing & Fan Experience
Campus Upstate
Work County Spartanburg
College/Division USC Upstate College/Division Level
Department UPS Athletics External Operations
State Pay Band Unclassified
Approved Starting Salary Commensurate with qualifications (00)
Advertised Salary Range $54,747; Salary is commensurate with qualifications and experience.
Location of Vacancy USC Upstate, Spartanburg, SC
Part/Full Time Full Time
Hours per Week 37.5
Work Schedule
Monday - Friday; 8:30am - 5pm; Some evenings and weekends as needed are required.
Ability to work a flexible schedule to include nights and weekends, travel to out-of-town meetings and conferences.
Basis 12 months
Job Search Category Communication Services
About USC
About University of South Carolina
From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor's degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service - helping to build healthier, more educated communities in South Carolina and beyond.
Veterans' Preference Statement
The University of South Carolina is committed to equal opportunity and proudly values the skills and experience military veterans bring to our workforce. Across South Carolina, we are making veterans a priority for employment and recognize their vital contributions to our state and our communities.
Benefits for FTE Positions
The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the "Working at USC" section on the Applicant Portal at https://uscjobs.sc.edu. Research Grant or Time-limited positions may be eligible for all, some, or no benefits, based on the grant or project funding.
Position Description
Advertised Job Summary
Assistant Athletic Director of Marketing and Fan Experience University of South Carolina Upstate STA00882PO25 Spartanburg, SC
The Assistant Athletic Director of Marketing and Fan Experience serves to increase the awareness of the athletics department on-campus and within the greater Upstate region through various marketing initiatives, branding efforts, game day promotions, and corporate sponsorship agreements.
Job Related Minimum Required Education and Experience
Requires a bachelor's degree in a job related field and 1 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.
Required Certification, Licensure/Other Credentials
A valid driver's license.
Preferred Qualifications
Bachelor's degree in sports marketing, advertising, sports management or other related fields and 1 year of experience in collegiate sports marketing or related field. A master's degree and two years of experience in collegiate sports Marketing is preferred.
Knowledge/Skills/Abilities
Good driving record and a successful background check is required. Able to work a flexible schedule to include nights and weekends. Able to travel to out-of-town meetings and conferences. Knowledge of NCAA rules and regulations, exceptional interpersonal and leadership skills. Strong computer skills and excellent written and oral communication skills. Off campus meetings with various constituents.
Job Duties
Job Duty
Design and execute promotional plans for USC Upstate home athletic events with an emphasis on engagement in-venue through innovative fan experience and on social media to reach the Upstate student body and surrounding community. Priority given to men's and women's basketball.
Essential Function Yes
Percentage of Time 25
Job Duty
Create graphics and edit photos for use on in-venue videoboard presentations, social media and in other marketing materials including traditional media outlets and on-campus flyers.
Essential Function Yes
Percentage of Time 15
Job Duty
Design and execute all game day marketing plans for all USC Upstate home athletic events; Design, coordinate and manage in-game entertainment for all home athletic events including music, script writing and on-court/field promotions. Assist in the creation and implementation of ticket sales program and student ticket marketing for men's and women's basketball.
Essential Function Yes
Percentage of Time 30
Job Duty
Design and implement effective social media campaigns, local traditional media marketing and grassroots efforts including schedule cards, posters and signage. Management of the department's student-athlete social media photo sharing account.
Essential Function Yes
Percentage of Time 5
Job Duty
Assist with the Spartan Golf Classic, Sparty's Ball and Auction and be a resource for efforts supporting the U-Club.
Essential Function Yes
Percentage of Time 5
Job Duty
Recruit and supervise volunteers, student workers/intern in their role with executing the overall promotions plan.
Essential Function Yes
Percentage of Time 10
Job Duty
Coordinate all signage promoting home contests.
Essential Function Yes
Percentage of Time 5
Job Duty
Other duties as assigned by the Senior Associate Athletic Director for External Operations.
Essential Function Yes
Percentage of Time 5
Position Attributes
Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.
Safety Sensitive or Security Sensitive No
Hazardous weather category Non-Essential
Posting Detail Information
Number of Vacancies 1
Desired Start Date 12/01/2025
Job Open Date 11/03/2025
Job Close Date
Open Until Filled Yes
Special Instructions to Applicant
The application must be completed including all current and previous work history and education. A resume may be attached, but not substituted for completing work history and education sections of the application.
USC Upstate offers a valuable
benefits
package including but not limited to: Health and Life Insurance Retirement Programs Paid Tuition Program Dependent Scholarships Employee Assistance Program (EAP) Annual Leave Sick Leave 13 Paid Holidays (including an extended December holiday) Paid Parental Leave Professional Development Opportunities
Quicklink for Posting https://uscjobs.sc.edu/postings/197267
EEO Statement
The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.