iAnthus
Cannabis Field Marketing & Sales Specialist - MPX
1 day ago Be among the first 25 applicants
Who We Are iAnthus Capital Management is a multi-state operator advancing the cannabis industry through cultivation, processing, and retail excellence. Cannabis is redefining sectors from healthcare to consumer packaged goods, and our mission is to build the most valuable brands and operational network nationwide. At iAnthus, we foster learning, career development, innovation, and collaboration. You will work alongside industry experts in an environment that values flexibility, professional growth, and meaningful contribution.
Who You Are You are a creative, energetic, and highly organized field marketer who thrives in fast-paced environments and enjoys connecting directly with consumers and retail partners. You understand how to bring a brand to life through engaging experiences, exceptional retail execution, and strong relationship-building. You combine creativity with discipline, ensuring all field activity is compliant, impactful, and aligned with sales and marketing goals. You are confident, adaptable, and capable of managing multiple activations, communications, and reporting requirements with professionalism and enthusiasm.
Professional Competencies
Positive, high-energy attitude with a team-first mindset
Strong communication, presentation, and interpersonal skills
Highly organized with excellent attention to detail
Ability to think creatively and execute efficiently
Strong understanding of regulatory compliance in cannabis
Comfortable managing field events, retail interactions, and cross-functional activities
Data-driven with the ability to track, measure, and report ROI
Confident leading consumer-facing initiatives and training sessions
Benefits
20 days of accrued Paid Time Off
Ten Paid Holidays
Paid Sick Leave
Paid Parental Leave
Medical, Dental, Vision, FSA, HSA, Transit Benefits, and 401(k)
Employer-Paid Short-Term Disability and Life Insurance
Wellness Program
Employee Assistance Program for employees & family members
Employee Discounts
Opportunity to work in a fast-growing industry where your creativity and execution directly influence success
Summary The Field Marketing & Sales Specialist supports brand presence, visibility, and sell-through across Pennsylvania and New Jersey. This role leads in-market activations, retail pop-ups, vendor days, product education sessions, and partnerships that bring the brand to life at the consumer level. Reporting to the Regional Marketing Manager, the Specialist ensures all field activation is compliant with state regulations, consistent with brand standards, and aligned with sales objectives. This is a highly visible, consumer-facing role requiring strong communication skills, professionalism, and an execution-first mindset.
Responsibilities
Lead planning and execution of brand activations, pop-ups, and vendor days
Host engaging experiences and product education sessions at dispensaries and events
Serve as a high-energy, knowledgeable representative of the brand
Build and maintain positive relationships with retail partners to enhance visibility
Align field marketing efforts with sales goals and account management needs
Support new product launches with promotional strategies and consumer engagement
Ensure consistent brand presentation across displays, signage, and digital screens
Maintain regular presence across key accounts to support visibility and sell-through
Ensure all field activities comply with Pennsylvania and New Jersey cannabis regulations
Stay informed of all advertising and promotional restrictions
Apply regulatory guidelines when planning and executing activations
Recruit, train, and manage Brand Ambassadors or Field Representatives as needed
Provide ongoing coaching to ensure brand consistency and compliance
Develop and deliver training programs for dispensary teams and third-party partners
Track, measure, and report ROI of events, activations, and training efforts
Provide metrics, photos, insights, and recommendations to Sales & Marketing teams
Submit weekly reports on store visits, visibility, and in-store conditions
Minimum Qualifications
3–5 years of experience in field marketing, experiential marketing, or brand activation
Experience in cannabis, CPG, alcohol, or lifestyle brands preferred
Strong understanding of the Pennsylvania and New Jersey cannabis markets
Proven ability to execute engaging events and retail activations
Excellent communication and relationship-building skills
Ability to thrive in a regulated, fast-paced environment
Willingness to travel regularly across both states, including evenings and weekends
Valid driver’s license and reliable transportation
Must meet legal requirements to work in cannabis, including background check clearance
Physical & Environmental Requirements
Ability to work flexible hours including nights and weekends
Ability to lift and transport marketing materials and equipment
Ability to stand for extended periods during events and retail activations
Frequent travel to retail locations, events, and partner sites
Extended phone and computer usage
Exposure to variable temperatures, noise, crowds, and indoor/outdoor environments
Equal Opportunity Statement iAnthus encourages applicants from all backgrounds. We provide equal employment opportunities regardless of race, color, religion, sex, national origin, age, disability, or genetics. We value diverse experiences, perspectives, and identities and foster an inclusive environment where team members can thrive. Individuals with a criminal record remain eligible for employment as permitted by applicable law.
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Who We Are iAnthus Capital Management is a multi-state operator advancing the cannabis industry through cultivation, processing, and retail excellence. Cannabis is redefining sectors from healthcare to consumer packaged goods, and our mission is to build the most valuable brands and operational network nationwide. At iAnthus, we foster learning, career development, innovation, and collaboration. You will work alongside industry experts in an environment that values flexibility, professional growth, and meaningful contribution.
Who You Are You are a creative, energetic, and highly organized field marketer who thrives in fast-paced environments and enjoys connecting directly with consumers and retail partners. You understand how to bring a brand to life through engaging experiences, exceptional retail execution, and strong relationship-building. You combine creativity with discipline, ensuring all field activity is compliant, impactful, and aligned with sales and marketing goals. You are confident, adaptable, and capable of managing multiple activations, communications, and reporting requirements with professionalism and enthusiasm.
Professional Competencies
Positive, high-energy attitude with a team-first mindset
Strong communication, presentation, and interpersonal skills
Highly organized with excellent attention to detail
Ability to think creatively and execute efficiently
Strong understanding of regulatory compliance in cannabis
Comfortable managing field events, retail interactions, and cross-functional activities
Data-driven with the ability to track, measure, and report ROI
Confident leading consumer-facing initiatives and training sessions
Benefits
20 days of accrued Paid Time Off
Ten Paid Holidays
Paid Sick Leave
Paid Parental Leave
Medical, Dental, Vision, FSA, HSA, Transit Benefits, and 401(k)
Employer-Paid Short-Term Disability and Life Insurance
Wellness Program
Employee Assistance Program for employees & family members
Employee Discounts
Opportunity to work in a fast-growing industry where your creativity and execution directly influence success
Summary The Field Marketing & Sales Specialist supports brand presence, visibility, and sell-through across Pennsylvania and New Jersey. This role leads in-market activations, retail pop-ups, vendor days, product education sessions, and partnerships that bring the brand to life at the consumer level. Reporting to the Regional Marketing Manager, the Specialist ensures all field activation is compliant with state regulations, consistent with brand standards, and aligned with sales objectives. This is a highly visible, consumer-facing role requiring strong communication skills, professionalism, and an execution-first mindset.
Responsibilities
Lead planning and execution of brand activations, pop-ups, and vendor days
Host engaging experiences and product education sessions at dispensaries and events
Serve as a high-energy, knowledgeable representative of the brand
Build and maintain positive relationships with retail partners to enhance visibility
Align field marketing efforts with sales goals and account management needs
Support new product launches with promotional strategies and consumer engagement
Ensure consistent brand presentation across displays, signage, and digital screens
Maintain regular presence across key accounts to support visibility and sell-through
Ensure all field activities comply with Pennsylvania and New Jersey cannabis regulations
Stay informed of all advertising and promotional restrictions
Apply regulatory guidelines when planning and executing activations
Recruit, train, and manage Brand Ambassadors or Field Representatives as needed
Provide ongoing coaching to ensure brand consistency and compliance
Develop and deliver training programs for dispensary teams and third-party partners
Track, measure, and report ROI of events, activations, and training efforts
Provide metrics, photos, insights, and recommendations to Sales & Marketing teams
Submit weekly reports on store visits, visibility, and in-store conditions
Minimum Qualifications
3–5 years of experience in field marketing, experiential marketing, or brand activation
Experience in cannabis, CPG, alcohol, or lifestyle brands preferred
Strong understanding of the Pennsylvania and New Jersey cannabis markets
Proven ability to execute engaging events and retail activations
Excellent communication and relationship-building skills
Ability to thrive in a regulated, fast-paced environment
Willingness to travel regularly across both states, including evenings and weekends
Valid driver’s license and reliable transportation
Must meet legal requirements to work in cannabis, including background check clearance
Physical & Environmental Requirements
Ability to work flexible hours including nights and weekends
Ability to lift and transport marketing materials and equipment
Ability to stand for extended periods during events and retail activations
Frequent travel to retail locations, events, and partner sites
Extended phone and computer usage
Exposure to variable temperatures, noise, crowds, and indoor/outdoor environments
Equal Opportunity Statement iAnthus encourages applicants from all backgrounds. We provide equal employment opportunities regardless of race, color, religion, sex, national origin, age, disability, or genetics. We value diverse experiences, perspectives, and identities and foster an inclusive environment where team members can thrive. Individuals with a criminal record remain eligible for employment as permitted by applicable law.
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