WM Partners, LP is hiring: Influencer & PR Manager (Raw Sugar) in New York

Raw Sugar Living is a personal care brand on a mission to promote clean and healthy living through products that are good for the body and nourish the soul. Since 2014, we have mainstreamed premium‑quality and vegan‑friendly personal and hair care products, recognized by our signature ‘Bamboo Tops & White Bottles.’ We continue to innovate new and eco‑friendly clean products because everyone has the right to feel beautiful and love the skin they are in. Learn more at rawsugarliving.com .

Los Angeles, CA / hybrid (2 days/week in office)

About the Role
Raw Sugar is seeking a creative and driven Influencer & PR Manager to help shape the brand's voice and amplify its presence across media and influencer channels. You'll play a key role in building meaningful relationships, leading influencer programs, and driving public relations initiatives that bring our mission of clean, affordable beauty to life. At Raw Sugar, we believe in clean beauty that's good for you and kind to the planet. If you're passionate about storytelling, influencer culture, and building connections that inspire self‑care and positivity we'd love to hear from you.

What you will do

Lead Influencer Programs: Manage end‑to‑end influencer partnerships from identification and outreach through contracting, content creation, and performance analysis, ensuring every collaboration reflects Raw Sugar's brand values and aesthetic across all tiers (nano to mega influencers).

Drive PR Strategy & Execution: Develop and implement media relations plans that build awareness and strengthen Raw Sugar's reputation within the beauty industry.

Manage Product Seeding & Gifting: Coordinate strategic product seeding programs, PR mailers, and influencer gifting strategies that create compelling unboxing experiences for influencers and editors.

Create Impactful Content Briefs: Develop creative briefs for beauty content including tutorials, GRWM videos, reviews, and before/after transformations that drive engagement.

Build & Nurture Relationships: Cultivate strong connections with media contacts, influencers, and brand partners to drive authentic storytelling and earned media coverage.

Support Brand Moments: Coordinate press releases, media kits, events, and launch activations to maximize brand visibility.

Manage Agency Partners: Collaborate with external PR and influencer agencies to deliver cohesive, high‑impact campaigns across earned, owned, and shared channels.

Measure & Optimize: Track KPIs and campaign metrics to inform strategy and demonstrate ROI.

Collaborate Cross‑Functionally: Partner with marketing, creative, and legal teams to ensure brand alignment and compliance.

What you bring

Bachelor's degree in Communications, Public Relations, Marketing, or related field

4+ years of experience in influencer marketing and/or PR, ideally within beauty or personal care

Proven track record managing influencer programs and PR campaigns that drive measurable engagement and brand awareness

Strong network of and awareness of beauty influencers, makeup artists, and beauty editors

Deep understanding of beauty content formats and platform best practices (Instagram, TikTok, YouTube)

Experience with affiliate marketing and gifting platforms (e.g., #ShopStyle, LTK)

Knowledge of the beauty retail landscape and familiarity with ingredient trends and the clean beauty movement

Excellent communication, relationship‑building, and project management skills

Strong attention to detail with a creative, proactive mindset

Thrives in fast‑paced, collaborative environments

Perks & Benefits
Raw Sugar Living offers a comprehensive benefit package which includes fully paid medical, dental and vision plans, company‑paid disability and life insurance, paid time off, 401(k) match, wellness perks including free access to the Calm app and more!

The annual base salary range for this full‑time position is $130,000–$145,000 USD/year. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to location, education, skills, training, and experience.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, or any other legally protected factor. Raw Sugar Living is committed to offering reasonable accommodation to job applicants with disabilities. Raw Sugar Living does not accept unsolicited agency resumes and is not responsible for any agency fees related to unsolicited resumes.

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In Summary: Raw Sugar Living is seeking a creative and driven Influencer & PR Manager to help shape the brand's voice and amplify its presence across media and influencer channels . The annual base salary range for this full‑time position is $130,000–$145,000 USD/year . The position requires a Bachelor's degree in Communications, Public Relations, Marketing, or related field .

En Español: Raw Sugar Living es una marca de cuidado personal con la misión de promover una vida limpia y saludable a través de productos que son buenos para el cuerpo y nutren al alma. Desde 2014, hemos integrado productos personales y capilares premium y veganos, reconocidos por nuestra firma Bamboo Tops & White Bottles. Continuamos innovando en nuevos y ecológicos productos limpios porque todo el mundo tiene derecho a sentirse hermoso y amar la piel en la que se encuentran. Obtenga más información en rawsugarliving.com . Los Ángeles, CA / híbrido (2 días/semana en la oficina) Sobre el papel de Raw Sugar está buscando un Influencer & PR Manager creativo y impulsado para ayudar a dar forma a la voz de la marca y amplificar su presencia en los medios de comunicación e influencers canales. Si te apasionan las historias, la cultura de los influencers y la construcción de conexiones que inspiran el autocuidado y la positividad nos encantaría escucharlo. Lo que harás Lead Influencer Programs: Gestionar asociaciones de influencia de extremo a extremo desde la identificación y divulgación a través del contratación, creación de contenido y análisis de rendimiento, asegurando que cada colaboración refleje los valores de marca de Raw Sugar y su estética en todos los niveles (nano hasta megainfluenciadores). Impulsamos estrategia y ejecución PR: Desarrollar e implementar planes de relaciones con medios de comunicación que aumenten la conciencia y fortalezcan la reputación de raw sugar dentro de la industria de la belleza. Administrar Producto Seeding & Gifting Relations: Coordinar programas estratégicos para sembrar productos, mediadores de conocimientos publicitarios, y estrategias para dar regalos al influencer que crean experiencias de descabellamiento para socios de marketing y desarrolladores de contenidos afiliados. El salario base anual ofrecido puede ajustarse en función de una variedad de factores, incluyendo pero no limitado a la ubicación, educación, habilidades, capacitación y experiencia. Los solicitantes de empleo en los Estados Unidos deben tener un permiso de trabajo que ahora o en el futuro no requiere patrocinio de una visa para obtener autorización de trabajo en los EE.UU. Todos los solicitantes calificados recibirán consideración por empleo sin importar raza, color, religión, sexo, origen nacional, estatus de veterano protegido, estado de discapacidad, edad, orientación sexual, identidad de género y expresión, estado civil u otro factor legalmente protegido. Raw Sugar Living se compromete a ofrecer alojamiento razonable a candidatos con discapacidades.