WOW Remote Teams is hiring: Content Strategist in Town of Poland

We are seeking an experienced Content Strategist to drive our content initiatives and create impactful content that resonates with our target audience. This role is ideal for a strategic thinker with a deep understanding of content marketing and a passion for storytelling. The Content Strategist will be responsible for planning, managing, and analyzing content across multiple platforms to help achieve brand goals and engage our audience.

Responsibilities

• Develop and execute a content strategy that aligns with our business goals and audience interests.
  
• Plan and manage a content calendar to ensure consistent and timely publication across channels.
  
• Conduct keyword research, competitive analysis, and market research to identify content opportunities.
  
• Collaborate with writers, designers, and other creatives to produce high-quality, engaging content.
  
• Optimize content for SEO, ensuring it ranks well in search engines and meets best practices.
  
• Analyze content performance using tools like Google Analytics, and adjust strategies based on data insights.
  
• Stay updated on content marketing trends, tools, and best practices to enhance content effectiveness.
  
• Conduct audience research and monitor feedback to ensure content resonates and maintains relevance.
  
• Manage distribution channels (social media, email, website) and content partnerships to expand reach.
  

Requirements

• Proven experience in content strategy, content marketing, or a related role.
  
• Strong understanding of SEO, keyword research, and web traffic metrics.
  
• Proficiency with tools such as Google Analytics, SEMrush, Ahrefs, and a content management system (CMS) like WordPress.
  
• Experience with social media management tools (e.g., Hootsuite, Buffer) for scheduling and analytics.
  
• Strong writing and editorial skills, with attention to detail and quality.
  
• Ability to analyze content performance data and use insights to drive decisions.
  
• Familiarity with design tools like Canva or Adobe Creative Suite is a plus.
  

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
  
• 3+ years of experience in content strategy, digital marketing, or a similar role.
  
• Demonstrated ability to develop and execute successful content strategies across platforms.
  
• Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.
  
• Strong organizational skills and ability to manage multiple projects simultaneously.