CoreWeave
Apply for the Product Marketing, Customer Reference role at CoreWeave. CoreWeave is The Essential Cloud for AI™. Built for pioneers by pioneers, CoreWeave delivers a platform of technology, tools, and teams that enables innovators to build and scale AI with confidence. Trusted by leading AI labs, startups, and global enterprises, CoreWeave combines superior infrastructure performance with deep technical expertise to accelerate breakthroughs and turn compute into capability. Founded in 2017, CoreWeave became a publicly traded company (Nasdaq: CRWV) in March 2025. Learn more at www.coreweave.com.
What You’ll Do We are seeking a leader of Customer Marketing and References to lead CoreWeave’s global customer storytelling, advocacy, and proof programs. This role will own how we capture, elevate, and scale the stories of customers building the future of AI on CoreWeave.
Collaborate across marketing, product, sales, and partnerships to build a high-impact engine for customer evidence— from case studies and videos to events and analyst engagement. This is a hands‑on, strategic role that blends storytelling and operations: turning technical achievements into narratives that inspire, influence, and drive adoption.
As CoreWeave expands beyond GPU infrastructure to become the platform for generative AI, agentic systems, and open source workloads, you will build the frameworks, relationships, and programs that showcase customer success at every stage of growth.
Customer References & Advocacy
Build and lead CoreWeave’s global customer reference program, developing scalable systems for identifying, recruiting, and activating customer advocates.
Partner with Sales, Product, and Customer Success to identify “lighthouse” accounts and transform their success into public-facing proof.
Develop compelling case studies, testimonials, video stories, and thought leadership content highlighting measurable business outcomes (e.g., speed, cost, performance, and innovation) in partnership with the Brand Marketing and Content teams.
Create a reference library that supports sales, analyst relations, communications, and marketing with easily accessible, compliant customer stories.
Drive customer participation in events, panels, podcasts, and media opportunities to amplify CoreWeave’s leadership narrative.
Storytelling & Strategic Positioning
Translate complex AI and cloud infrastructure solutions into clear, emotionally resonant stories that demonstrate real‑world impact.
Ensure storytelling consistency across all channels—press, analyst relations, brand campaigns, and sales enablement.
Collaborate with the Brand, Content, and PR teams to craft messaging that reinforces CoreWeave’s differentiation in performance, flexibility, and customer partnership.
Leverage data and customer metrics to back every story with tangible ROI and outcomes.
Customer Insights & Feedback Loop
Create mechanisms for gathering voice‑of‑customer insights that inform product and marketing strategy.
Establish quarterly feedback sessions and reporting with GTM, Product, and Engineering teams.
Partner with Analyst Relations to highlight customer outcomes in industry evaluations and research reports, e.g., Gartner Peer Insights. Support evaluations such as Forrester Total Economic Impact studies with customer participation.
Program Development & Leadership
Build the foundation for a future Customer Marketing function—establishing processes, governance, and scalable best practices in partnership with the Content and Brand teams in marketing.
Mentor cross‑functional partners on customer storytelling and advocacy best practices.
Define success metrics for customer advocacy programs tied to pipeline influence, brand sentiment, and customer engagement.
Report program impact to executive stakeholders with clear, data‑driven insights.
Who You Are Basic Qualifications
10+ years in customer marketing, advocacy, product marketing, or communications, ideally within cloud infrastructure, AI/ML, SaaS, or enterprise technology.
Proven experience building and scaling customer reference or advocacy programs.
Exceptional storytelling skills and ability to translate technical depth into accessible narratives.
Experience collaborating with sales, product, and customer success teams to build customer trust and drive joint success.
Strong project management skills and comfort managing multiple stories, campaigns, and stakeholder relationships simultaneously.
Preferred (but Not Required)
Background in AI/ML, accelerated computing, or cloud infrastructure.
Experience managing content creation (written, video, and live) across global customer programs.
Familiarity with advocacy platforms or reference management systems.
What We Offer Base salary range: $161,000 to $237,000, plus discretionary bonus, equity awards, and a comprehensive benefits program (all based on eligibility). A competitive salary and additional benefits support your needs.
Benefits
Medical, dental, and vision insurance – 100% paid by CoreWeave
Company‑paid Life Insurance
Voluntary supplemental life insurance
Short and long‑term disability insurance
Flexible Spending Account
Health Savings Account
Tuition Reimbursement
Employee Stock Purchase Program (ESPP)
Spring Health mental wellness benefits
Carrot family‑forming support
Paid parental leave
Flexible, full‑service childcare support with Kinside
401(k) with generous employer match
Flexible PTO
Catered lunch each day in office and data center locations
A casual work environment
Culture focused on innovative disruption
Our Workplace Hybrid work environment; remote work may be considered for candidates >30 miles from an office. New hires will attend onboarding at a hub during the first month. Teams gather quarterly to support collaboration.
Legal Statements California Consumer Privacy Act – California applicants only.
CoreWeave is an equal opportunity employer; all qualified applicants will receive consideration without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. We provide reasonable accommodations for disability candidates per ADA; contact careers@coreweave.com for accommodations.
Export Control Compliance: This position requires access to export‑controlled information. Applicants must be a U.S. person or eligible to access without required export authorization per U.S. government regulations.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Technology, Information and Internet
#J-18808-Ljbffr
What You’ll Do We are seeking a leader of Customer Marketing and References to lead CoreWeave’s global customer storytelling, advocacy, and proof programs. This role will own how we capture, elevate, and scale the stories of customers building the future of AI on CoreWeave.
Collaborate across marketing, product, sales, and partnerships to build a high-impact engine for customer evidence— from case studies and videos to events and analyst engagement. This is a hands‑on, strategic role that blends storytelling and operations: turning technical achievements into narratives that inspire, influence, and drive adoption.
As CoreWeave expands beyond GPU infrastructure to become the platform for generative AI, agentic systems, and open source workloads, you will build the frameworks, relationships, and programs that showcase customer success at every stage of growth.
Customer References & Advocacy
Build and lead CoreWeave’s global customer reference program, developing scalable systems for identifying, recruiting, and activating customer advocates.
Partner with Sales, Product, and Customer Success to identify “lighthouse” accounts and transform their success into public-facing proof.
Develop compelling case studies, testimonials, video stories, and thought leadership content highlighting measurable business outcomes (e.g., speed, cost, performance, and innovation) in partnership with the Brand Marketing and Content teams.
Create a reference library that supports sales, analyst relations, communications, and marketing with easily accessible, compliant customer stories.
Drive customer participation in events, panels, podcasts, and media opportunities to amplify CoreWeave’s leadership narrative.
Storytelling & Strategic Positioning
Translate complex AI and cloud infrastructure solutions into clear, emotionally resonant stories that demonstrate real‑world impact.
Ensure storytelling consistency across all channels—press, analyst relations, brand campaigns, and sales enablement.
Collaborate with the Brand, Content, and PR teams to craft messaging that reinforces CoreWeave’s differentiation in performance, flexibility, and customer partnership.
Leverage data and customer metrics to back every story with tangible ROI and outcomes.
Customer Insights & Feedback Loop
Create mechanisms for gathering voice‑of‑customer insights that inform product and marketing strategy.
Establish quarterly feedback sessions and reporting with GTM, Product, and Engineering teams.
Partner with Analyst Relations to highlight customer outcomes in industry evaluations and research reports, e.g., Gartner Peer Insights. Support evaluations such as Forrester Total Economic Impact studies with customer participation.
Program Development & Leadership
Build the foundation for a future Customer Marketing function—establishing processes, governance, and scalable best practices in partnership with the Content and Brand teams in marketing.
Mentor cross‑functional partners on customer storytelling and advocacy best practices.
Define success metrics for customer advocacy programs tied to pipeline influence, brand sentiment, and customer engagement.
Report program impact to executive stakeholders with clear, data‑driven insights.
Who You Are Basic Qualifications
10+ years in customer marketing, advocacy, product marketing, or communications, ideally within cloud infrastructure, AI/ML, SaaS, or enterprise technology.
Proven experience building and scaling customer reference or advocacy programs.
Exceptional storytelling skills and ability to translate technical depth into accessible narratives.
Experience collaborating with sales, product, and customer success teams to build customer trust and drive joint success.
Strong project management skills and comfort managing multiple stories, campaigns, and stakeholder relationships simultaneously.
Preferred (but Not Required)
Background in AI/ML, accelerated computing, or cloud infrastructure.
Experience managing content creation (written, video, and live) across global customer programs.
Familiarity with advocacy platforms or reference management systems.
What We Offer Base salary range: $161,000 to $237,000, plus discretionary bonus, equity awards, and a comprehensive benefits program (all based on eligibility). A competitive salary and additional benefits support your needs.
Benefits
Medical, dental, and vision insurance – 100% paid by CoreWeave
Company‑paid Life Insurance
Voluntary supplemental life insurance
Short and long‑term disability insurance
Flexible Spending Account
Health Savings Account
Tuition Reimbursement
Employee Stock Purchase Program (ESPP)
Spring Health mental wellness benefits
Carrot family‑forming support
Paid parental leave
Flexible, full‑service childcare support with Kinside
401(k) with generous employer match
Flexible PTO
Catered lunch each day in office and data center locations
A casual work environment
Culture focused on innovative disruption
Our Workplace Hybrid work environment; remote work may be considered for candidates >30 miles from an office. New hires will attend onboarding at a hub during the first month. Teams gather quarterly to support collaboration.
Legal Statements California Consumer Privacy Act – California applicants only.
CoreWeave is an equal opportunity employer; all qualified applicants will receive consideration without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. We provide reasonable accommodations for disability candidates per ADA; contact careers@coreweave.com for accommodations.
Export Control Compliance: This position requires access to export‑controlled information. Applicants must be a U.S. person or eligible to access without required export authorization per U.S. government regulations.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Technology, Information and Internet
#J-18808-Ljbffr