Social Media Analyst Job at Proteam Solutions in New York

Social Media Analyst
Women's Fashion Industry Leader

The Social Media Analyst will support a leading women's fashion brand across community engagement, insights, competitive intelligence, and day-to-day social execution. This role helps shape how millions of consumers experience the brand across Instagram, TikTok, and Pinterest. The ideal candidate is passionate about digital culture, highly attentive to trends, and skilled at fostering meaningful interactions that strengthen brand affinity and community connection.

This position drives cultural and competitive insights, supports the editorial process with actionable intelligence, and ensures seamless operational execution across platforms.

Responsibilities

Community Management

• Serve as the brand voice in comments and messages on Instagram and TikTok, maintaining a consistent, on-brand tone.
• Proactively engage with customers, creators, and fans to nurture a positive, inclusive, and connected community.
• Monitor conversations in real time to identify sentiment trends, emerging themes, and potential risks.
• Identify viral opportunities, creator moments, and cultural conversations where the brand can participate authentically.
• Surface UGC, creator content, and customer posts with strong amplification potential.
• Partner with cross-functional teams to execute surprise-and-delight moments, giveaways, and customer advocacy initiatives.

Competitive & Cultural Intelligence

• Track competitor and category activity to assess trends, messaging strategies, talent usage, and consumer response.
• Identify gaps, whitespace opportunities, and cultural moments aligned with brand strategy and editorial direction.
• Distill insights into clear recommendations that support content planning, platform POVs, and seasonal storytelling.

Content & Insights Support

• Deliver weekly social listening summaries to platform leads to support content development and optimization.
• Translate community sentiment and cultural signals into actionable inputs for weekly and seasonal creative briefs.
• Provide data points, examples, and audience insights that influence platform strategy and content priorities.

Pinterest Relaunch

• Support the relaunch and growth of the brand's Pinterest presence by identifying repurposable content and engagement opportunities.
• Assist with uploading, tagging, and optimizing Pins and Boards to enhance reach, discoverability, and interaction.

Operational & Administrative Support

• Assist with content scheduling and tagging within social media management tools.
• Build trackable links, manage campaign tagging structures, and ensure operational accuracy.
• Pull monthly and quarterly performance metrics and contribute insights for reporting decks.
• Compile campaign recaps and ad-hoc performance reports for internal stakeholders.
• Support development of decks, briefs, one-pagers, and documentation.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field preferred.
• 1-3 years of experience in social media, community management, or digital marketing, ideally within fashion, beauty, or lifestyle brands.
• Strong knowledge of Instagram, TikTok, Pinterest, and emerging social platforms, including associated trends and best practices.
• Exceptional written and verbal communication skills, with the ability to engage audiences using an empathetic, on-brand tone.
• Experience using social media management and analytics tools (e.g., Dash Hudson, Sprinklr, Brandwatch).
• Highly organized with strong project management capabilities to support calendars, reporting, and cross-functional workflows.
• Comfortable working in a fast-paced environment with multiple priorities and deadlines.
• Passionate about building engaged online communities and identifying opportunities within cultural moments, UGC, and influencer content.