PlusUp
The Media Buying Coordinator will support the agency’s media team by ensuring campaigns are executed smoothly, accurately, and on schedule. This role is designed for an early-career media professional with at least one year of experience working at an advertising agency or in-house media department. The ideal candidate has a foundational understanding of digital and social media buying workflows and is ready to take ownership of campaign operations, including setup, trafficking, reporting, and vendor coordination. Core responsibilities include:
Campaign Support & Execution
- Assist with the setup and trafficking of digital and social ad campaigns, ensuring all assets meet platform specifications and deadlines.
- Maintain campaign calendars, timelines, and internal trackers to ensure accuracy and visibility for the team.
- Coordinate with vendors and media partners to secure placements, gather specs, and confirm deliverables.
- Support the media team in troubleshooting issues and coordinating changes during campaign launches.
Performance Tracking & Reporting
- Pull campaign performance data from platforms and vendor reports to maintain up-to-date tracking documents.
- Compile weekly, monthly, and wrap-up reports with clear, accurate metrics for internal and client use.
- Assist in preparing presentation materials and performance summaries for client meetings.
- Provide general administrative support to the media team, ensuring smooth workflow and timely updates.
- Stay current on industry trends and platform updates to build foundational media knowledge.
- Contribute to a collaborative, positive team environment and be proactive in learning and taking on new responsibilities.
- Contribute to the growth of client relationships by providing strategic counsel and proactive ideas that add value.
- Stay current on media trends, audience behaviors, and emerging platforms to ensure client strategies remain competitive.
- Support the Media Director and team leads with special projects, vendor communications, and partnership opportunities.
Qualifications
- 1-3 years of experience in digital media, advertising, or marketing, with at least 1 year in an agency or in-house media buying environment.
- Foundational understanding of digital and social media platforms, ad trafficking, and campaign execution workflows.
- Strong attention to detail, organizational skills, and ability to manage multiple deliverables simultaneously.
- Strong verbal and written communication skills, with the ability to work cross-functionally with internal teams and external partners.
- Proficiency in Excel/Google Sheets and comfort working with performance data, reporting tools, and platform dashboards.
- Demonstrated proactive attitude, collaborative mindset, and eagerness to grow within a fast-paced media team.