PlusUp
Media Strategist
Location: Atlanta, GA
Salary: $70,000–$80,000 (as of 2 weeks ago)
Strategic Media Planning
- Develop integrated media plans across digital, social, and programmatic channels that align with client objectives and budgets.
- Conduct audience and market research to inform media strategies, using data to uncover insights that drive targeting and messaging.
- Translate client goals and KPIs into actionable media strategies that deliver clear ROI.
- Present media recommendations and rationale to clients with clarity and confidence.
Campaign Execution & Coordination
- Oversee the implementation of approved media plans, ensuring timely trafficking, asset delivery, and campaign launches.
- Partner with Growth Lead to align media strategy with creative messaging and measurement frameworks.
- Monitor live campaigns for performance trends, troubleshooting issues and recommending optimizations as needed.
- Maintain up-to-date campaign documentation, schedules, and deliverables.
Performance Analysis & Optimization
- Analyze campaign performance data to generate insights and recommendations for ongoing improvement.
- Prepare clear, actionable reporting that demonstrates media effectiveness and ties back to client business goals.
- Lead client calls and campaign performance reviews to communicate results, share insights, and recommend optimizations in a clear, actionable way.
- Identify opportunities to refine targeting, channel mix, and investment allocations to maximize results.
- Contribute to the growth of client relationships by providing strategic counsel and proactive ideas that add value.
- Stay current on media trends, audience behaviors, and emerging platforms to ensure client strategies remain competitive.
- Support the Media Director and team leads with special projects, vendor communications, and partnership opportunities.
Qualifications
- 3+ years of media planning experience within a digital or integrated advertising agency.
- Strong understanding of digital, social, and programmatic media channels.
- Experience translating client goals into actionable media plans and tactics.
- Solid grasp of audience research, media math, and performance analytics.
- Excellent organizational skills with the ability to manage multiple projects simultaneously.
- Strong communication and presentation skills, with the confidence to engage clients and internal teams.
- Collaborative spirit and proactive problem-solver with attention to detail.
Seniority Level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing and Sales
Industries
- Advertising Services