Logo
SalaryGuide

Marketing Specialist (Full Time)

SalaryGuide, Los Angeles, California, United States, 90079

Save Job

Responsibilities

Strategic Sales Management: Partner with the VP of Sales, peers, brokers, and distributor networks to develop, implement, and drive sales strategies focused on the designated channel.

Revenue and Profitability Goals: Achieve budgeted revenue targets and team sales goals, maximizing profitability. Assist in preparing the annual departmental budget, marketing, and business plans.

Marketing: Create, update, and post online content on the company’s website and social media accounts; employ marketing analytics techniques to gather important data (web analytics, rankings, etc.); manage and create marketing literature to augment the company’s presence in the market

Account Management: Develop new accounts and maintain existing relationships by implementing sales strategies outlined by the VP of Sales and Marketing and the CEO.

Distribution and Promotion: Develop distribution targets and promotion plans per company guidelines, overseeing customer sales forecasts, distribution targets, profitability, and trade spend.

Customer Relations: Build credible relationships with existing customers and channels through regular meetings and site visits, aiming to meet or exceed sales projections.

Market Analysis: Produce monthly reports and sales forecasts, analyzing current and potential market trends. Coordinate activities to enhance revenue and market share, ensuring sales meet or exceed revenue plans.

Cross-Functional Collaboration: Work closely with R&D, Production, Quality, and other departments to drive product development, quality enhancement, and meet customer demands.

Requirements

Bachelor's degree in Business, or Marketing field required

Bilingual in English and Mandarin required

Mimimum 3 year of sales experience in the food industry preferred

Working knowledge of sales cycles according to customer types, i.e., retailers, wholesalers, food services, etc.

Prior experience with Asian Ethnic retailers and wholesaler preferred

Self-driven and proactive with excellent presentation, written, and verbal communication skills.

Excellent presentation, written and verbal communication skills

Ability to organize and prioritize in a fast paced environment

Preferred

Minimum 3 year of sales experience in the food industry preferred

Benefits #J-18808-Ljbffr