Miller Zell
Marketing Specialist – HubSpot & Digital Marketing
Location:
Atlanta, GA (Hybrid – Minimum 3 days/week in office)
Miller Zell is seeking a talented
Marketing Specialist
to join our dynamic Marketing team. This role is based in our
Atlanta office , and only candidates currently located in Atlanta will be considered.
Key Responsibilities
Drive demand generation and growth marketing initiatives to support business objectives.
Manage and optimize campaigns using
HubSpot
for marketing automation and analytics.
Collaborate with cross-functional teams to execute B2B marketing strategies that generate leads and nurture prospects.
Develop digital strategies to drive Miller Zell’s brand awareness and targeted messaging through owned digital channels.
Plan and execute digital campaigns across multiple channels and instruments.
Lead SEM and SEO.
Build and manage inbound marketing plans, including PPC, according to established marketing plan.
Track and measure SEO and Google Analytics metrics and provide reporting.
Work with the marketing team to develop and deploy email campaigns, including ABM email campaigns and brand awareness newsletters.
Create and implement a social media strategy, schedule and deploy posts, recommend a boosting strategy and budget.
Own and administer the HubSpot platform and ensure operating efficiency and maximization of marketing automation.
Evaluate emerging technologies and provide thought leadership for adoption.
Suggest activities/actions for improving the quality of online content.
Other responsibilities and duties as assigned.
Requirements
HubSpot experience required; certification preferred.
Strong digital marketing background with at least 5+ years in demand generation or growth marketing.
Proven B2B marketing experience.
Proficiency in HubSpot marketing software and digital best practices.
Familiarity with the Salesforce CRM system.
Experience planning, executing, and optimizing paid search and programmatic campaigns.
Experience executing and reporting on omni-channel integrated campaigns to support acquisition and conversion.
Experience establishing media metrics/KPIs, performing data analysis, and providing input to improve results.
The ability to work with cross-functional teams with highly specific areas of expertise and terminology.
Excellent written and oral communication skills.
The ability to translate complex information from diverse groups into logical and easy-to-understand concepts and content.
We’re looking for someone who is passionate about creating impactful marketing strategies and thrives in a collaborative environment.
Open to a market‑aligned compensation range.
Compensation, benefits, and perks will be based on industry metrics.
We are an equal opportunity employer. We value diversity and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, protected veteran status, or status as a person with a disability.
#J-18808-Ljbffr
Atlanta, GA (Hybrid – Minimum 3 days/week in office)
Miller Zell is seeking a talented
Marketing Specialist
to join our dynamic Marketing team. This role is based in our
Atlanta office , and only candidates currently located in Atlanta will be considered.
Key Responsibilities
Drive demand generation and growth marketing initiatives to support business objectives.
Manage and optimize campaigns using
HubSpot
for marketing automation and analytics.
Collaborate with cross-functional teams to execute B2B marketing strategies that generate leads and nurture prospects.
Develop digital strategies to drive Miller Zell’s brand awareness and targeted messaging through owned digital channels.
Plan and execute digital campaigns across multiple channels and instruments.
Lead SEM and SEO.
Build and manage inbound marketing plans, including PPC, according to established marketing plan.
Track and measure SEO and Google Analytics metrics and provide reporting.
Work with the marketing team to develop and deploy email campaigns, including ABM email campaigns and brand awareness newsletters.
Create and implement a social media strategy, schedule and deploy posts, recommend a boosting strategy and budget.
Own and administer the HubSpot platform and ensure operating efficiency and maximization of marketing automation.
Evaluate emerging technologies and provide thought leadership for adoption.
Suggest activities/actions for improving the quality of online content.
Other responsibilities and duties as assigned.
Requirements
HubSpot experience required; certification preferred.
Strong digital marketing background with at least 5+ years in demand generation or growth marketing.
Proven B2B marketing experience.
Proficiency in HubSpot marketing software and digital best practices.
Familiarity with the Salesforce CRM system.
Experience planning, executing, and optimizing paid search and programmatic campaigns.
Experience executing and reporting on omni-channel integrated campaigns to support acquisition and conversion.
Experience establishing media metrics/KPIs, performing data analysis, and providing input to improve results.
The ability to work with cross-functional teams with highly specific areas of expertise and terminology.
Excellent written and oral communication skills.
The ability to translate complex information from diverse groups into logical and easy-to-understand concepts and content.
We’re looking for someone who is passionate about creating impactful marketing strategies and thrives in a collaborative environment.
Open to a market‑aligned compensation range.
Compensation, benefits, and perks will be based on industry metrics.
We are an equal opportunity employer. We value diversity and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, protected veteran status, or status as a person with a disability.
#J-18808-Ljbffr