SailPoint
We are seeking a dynamic, hands‑on
Sr. Field Events Marketing Specialist
to serve as a tactical executor and strategic planner of SailPoint‑led and 3rd‑party regional field events across
US East & Canada
in alignment and to support regional Field Marketing strategies, campaigns, and programs. This role calls for an agile, self‑starter marketer who thrives by orchestrating memorable experiences, driving results, and strategically positioning the brand in key market segments—including through local and regional events, roundtables, trade shows, and conferences.
As a Sr. Field Events Marketing Specialist, you will be responsible for the planning, execution, and post‑event results and analysis of SailPoint's field marketing events. This role reports into and supports the AMS Regional Field Marketing team in driving awareness, generating pipeline, and accelerating the business.
Key Responsibilities
Field Events Planning and Strategy : Develop and execute comprehensive field event strategies that align with Field Marketing’s objectives, priorities, and integrated campaigns. Leverage insights into industry trends and competitive landscape to inform event planning and execution.
Own and Execute Field Events : Serve as the primary owner for a portfolio of SailPoint‑led and 3rd‑party field events and roundtables, including local and regional tradeshows and conferences, ensuring each activation maximizes demand generation, brand presence, and business impact.
End‑to‑End Events Planning & Delivery : Lead the full lifecycle of event management, from strategy and ideation, venue and vendor selection, contract negotiation, and logistics to on‑site execution and post‑event evaluation. Collaborate cross‑functionally with internal teams (Sales, Product Marketing, Brand, Communications, etc.), agency partners, and vendors to deliver cohesive and impactful event experiences.
Cross‑functional Promotions : Drive engagement and event attendance by executing innovative promotional strategies across channels, ensuring alignment with broader marketing initiatives and seamless coordination with Sales and GTM teams.
Reporting, Analytics & ROI : Design and implement frameworks to track key performance indicators (KPIs), event outcomes, and ROI. Provide regular reporting on event performance and participant feedback, using data‑driven insights to optimize future activations.
Market Intelligence : Maintain up‑to‑date knowledge of relevant local and regional tradeshows, conferences, and industry events to identify opportunities for brand positioning, partnership, and lead generation. Identify key competitor event activity within market and understand regional trends and customer needs.
Budget Management : Oversee event budgets, ensuring efficient allocation of resources and adherence to financial guidelines.
Brand Representation : Uphold the company’s brand standards across all event activations, ensuring a consistent and high‑quality experience.
Success Factors
Field events and tradeshows delivered on time, within scope, and on budget
Achievement of event‑specific KPIs and measurable business outcomes
High levels of internal and external partner satisfaction and building trust with sales, partners, customers and vendors
Demonstrable ROI and impact of field events on campaign and pipeline goals
Effective strategic positioning at targeted industry tradeshows and conferences
Minimum Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience
4+ years of hands‑on experience in field event marketing planning and execution in a fast‑paced technology environment
Demonstrated expertise in planning and executing vendor‑led events, roundtables, and local and regional 3rd‑party tradeshows and conferences
Proven track record of delivering successful field events and activations
Excellent strategic thinking, project management, interpersonal, communication and presentation skills
Proficiency with marketing automation, event management platforms, and analytics tools such as Marketo, CVENT, Salesforce, Tableau, etc.
Experience with budget management, vendor and supplier management, and raising purchase requests and orders in tools such as Coupa, etc.
Strong data analysis skills, with the ability to report on event success and derive actionable recommendations
Ability to quickly adjust strategies in response to market shifts or on‑the‑ground challenges and to be comfortable with ambiguity and fast paced environments
Demonstrated ability to work independently with minimal supervision and collaboratively and cross‑functionally as part of a team
Ability and willingness to travel (25%–30%) for event coordination and execution
Benefits Overview
Health and wellness coverage: Medical, dental, and vision insurance
Disability coverage: Short‑term and long‑term disability
Life protection: Life insurance and Accidental Death & Dismemberment (AD&D)
Additional life coverage options: Supplemental life insurance for employees, spouses, and children
Flexible spending accounts for health care, and dependent care; limited purpose flexible spending account
Financial security: 401(k) Savings and Investment Plan with company matching
Time off benefits: Flexible vacation policy
Holidays: 8 paid holidays annually
Sick leave
Parental support: Paid parental leave
Employee Assistance Program (EAP) and Care Counselors
Voluntary benefits: Legal Assistance, Critical Illness, Accident, Hospital Indemnity and Pet Insurance options
Health Savings Account (HSA) with employer contribution
SailPoint is an equal opportunity employer and we welcome all qualified candidates to apply to join our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable law.
Alternative methods of applying for employment are available to individuals unable to submit an application through this site because of a disability. Contact applicationassistance@sailpoint.com or mail to 11120 Four Points Dr, Suite 100, Austin, TX 78726, to discuss reasonable accommodations. NOTE: Any unsolicited resumes sent by candidates or agencies to this email will not be considered for current openings at SailPoint.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Software Development
#J-18808-Ljbffr
Sr. Field Events Marketing Specialist
to serve as a tactical executor and strategic planner of SailPoint‑led and 3rd‑party regional field events across
US East & Canada
in alignment and to support regional Field Marketing strategies, campaigns, and programs. This role calls for an agile, self‑starter marketer who thrives by orchestrating memorable experiences, driving results, and strategically positioning the brand in key market segments—including through local and regional events, roundtables, trade shows, and conferences.
As a Sr. Field Events Marketing Specialist, you will be responsible for the planning, execution, and post‑event results and analysis of SailPoint's field marketing events. This role reports into and supports the AMS Regional Field Marketing team in driving awareness, generating pipeline, and accelerating the business.
Key Responsibilities
Field Events Planning and Strategy : Develop and execute comprehensive field event strategies that align with Field Marketing’s objectives, priorities, and integrated campaigns. Leverage insights into industry trends and competitive landscape to inform event planning and execution.
Own and Execute Field Events : Serve as the primary owner for a portfolio of SailPoint‑led and 3rd‑party field events and roundtables, including local and regional tradeshows and conferences, ensuring each activation maximizes demand generation, brand presence, and business impact.
End‑to‑End Events Planning & Delivery : Lead the full lifecycle of event management, from strategy and ideation, venue and vendor selection, contract negotiation, and logistics to on‑site execution and post‑event evaluation. Collaborate cross‑functionally with internal teams (Sales, Product Marketing, Brand, Communications, etc.), agency partners, and vendors to deliver cohesive and impactful event experiences.
Cross‑functional Promotions : Drive engagement and event attendance by executing innovative promotional strategies across channels, ensuring alignment with broader marketing initiatives and seamless coordination with Sales and GTM teams.
Reporting, Analytics & ROI : Design and implement frameworks to track key performance indicators (KPIs), event outcomes, and ROI. Provide regular reporting on event performance and participant feedback, using data‑driven insights to optimize future activations.
Market Intelligence : Maintain up‑to‑date knowledge of relevant local and regional tradeshows, conferences, and industry events to identify opportunities for brand positioning, partnership, and lead generation. Identify key competitor event activity within market and understand regional trends and customer needs.
Budget Management : Oversee event budgets, ensuring efficient allocation of resources and adherence to financial guidelines.
Brand Representation : Uphold the company’s brand standards across all event activations, ensuring a consistent and high‑quality experience.
Success Factors
Field events and tradeshows delivered on time, within scope, and on budget
Achievement of event‑specific KPIs and measurable business outcomes
High levels of internal and external partner satisfaction and building trust with sales, partners, customers and vendors
Demonstrable ROI and impact of field events on campaign and pipeline goals
Effective strategic positioning at targeted industry tradeshows and conferences
Minimum Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience
4+ years of hands‑on experience in field event marketing planning and execution in a fast‑paced technology environment
Demonstrated expertise in planning and executing vendor‑led events, roundtables, and local and regional 3rd‑party tradeshows and conferences
Proven track record of delivering successful field events and activations
Excellent strategic thinking, project management, interpersonal, communication and presentation skills
Proficiency with marketing automation, event management platforms, and analytics tools such as Marketo, CVENT, Salesforce, Tableau, etc.
Experience with budget management, vendor and supplier management, and raising purchase requests and orders in tools such as Coupa, etc.
Strong data analysis skills, with the ability to report on event success and derive actionable recommendations
Ability to quickly adjust strategies in response to market shifts or on‑the‑ground challenges and to be comfortable with ambiguity and fast paced environments
Demonstrated ability to work independently with minimal supervision and collaboratively and cross‑functionally as part of a team
Ability and willingness to travel (25%–30%) for event coordination and execution
Benefits Overview
Health and wellness coverage: Medical, dental, and vision insurance
Disability coverage: Short‑term and long‑term disability
Life protection: Life insurance and Accidental Death & Dismemberment (AD&D)
Additional life coverage options: Supplemental life insurance for employees, spouses, and children
Flexible spending accounts for health care, and dependent care; limited purpose flexible spending account
Financial security: 401(k) Savings and Investment Plan with company matching
Time off benefits: Flexible vacation policy
Holidays: 8 paid holidays annually
Sick leave
Parental support: Paid parental leave
Employee Assistance Program (EAP) and Care Counselors
Voluntary benefits: Legal Assistance, Critical Illness, Accident, Hospital Indemnity and Pet Insurance options
Health Savings Account (HSA) with employer contribution
SailPoint is an equal opportunity employer and we welcome all qualified candidates to apply to join our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable law.
Alternative methods of applying for employment are available to individuals unable to submit an application through this site because of a disability. Contact applicationassistance@sailpoint.com or mail to 11120 Four Points Dr, Suite 100, Austin, TX 78726, to discuss reasonable accommodations. NOTE: Any unsolicited resumes sent by candidates or agencies to this email will not be considered for current openings at SailPoint.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Software Development
#J-18808-Ljbffr