Traild
About the Company
Traild is a dynamic, fast‑growing SaaS company that streamlines, automates and protects Accounts Payable. Our specialised Accounts Payable software integrates with leading business ERP systems such as SYSPRO, Acumatica, MYOB and IFS to help clients make their AP process more streamlined, automated and secure.
About the Role We are seeking a talented and driven Growth Marketing Lead to join our expanding Marketing team at Traild. The role will shape and deliver a full‑funnel growth strategy—driving customer acquisition, deepening demand generation, and accelerating revenue across digital channels.
Key Responsibilities
Lead Traild’s full‑funnel growth strategy, owning demand generation and digital acquisition across all channels.
Plan, execute and optimise paid campaigns across Google, YouTube, Meta and emerging platforms.
Run growth experiments to uncover new scalable acquisition opportunities.
Develop and optimise multi‑channel campaigns to attract, engage and convert high‑quality leads.
Improve conversion rates through A/B testing, journey enhancements, landing‑page optimisation and personalisation.
Build and manage automation workflows and personalised journeys in CRM platforms (e.g., HubSpot).
Analyse performance metrics including CAC, LTV, ROI, attribution and channel effectiveness.
Own funnel reporting and insights, driving improvements at every stage.
Partner with RevOps and Sales on lead quality, funnel metrics, scoring and nurturing.
Manage all digital channels hands‑on, reducing reliance on external agencies.
Lead creative development, working with designers and writers to produce high‑impact assets.
Support cross‑functional growth initiatives and share insights across teams.
Who You Are
Around five years’ experience in growth or performance marketing, ideally within B2B SaaS or a fast‑paced tech environment.
Skilled in managing paid media across platforms such as Google, Meta and YouTube, with a track record of driving results.
Strong analytical mindset, confident working with data, conversion metrics, experimentation frameworks and performance modelling (CAC, LTV, ROI).
Hands‑on operator who thrives in environments where you can build, test, iterate and optimise quickly.
Creative problem‑solver who experiments beyond standard channels and embraces new tools and technologies.
Proficient with marketing automation and CRM platforms, ideally HubSpot, including nurturing flows and lead scoring.
Effective communicator able to translate insights into clear recommendations and influence teams.
Comfortable working in a scale‑up environment with autonomy and pace.
Based in Australia or the US/Canada.
Benefits
Flexibility: we offer a range of remote, hybrid and flexible working options.
Global team: we are growing across APAC, NA and EMEA and have team all across the world.
We are growing at an exponential rate, offering the opportunity to get involved with a true rocketship with all the excitement and opportunities that come with it.
Our team genuinely loves working at Traild: we scored 85 on our 2025 eNPS survey.
Base Salary Range
U.S. Candidates: USD $114,000 – $137,000 per year
Canadian Candidates: CAD $97,000 – $106,000 per year
Australian Candidates: compensation will be based on experience, education, geographic location
Please note that the final applicants for this job will be asked to consent in writing to a police check / criminal background check to the extent permitted by law in your jurisdiction of employment.
Referrals increase your chances of interviewing at Traild by 2x.
Job Details
Seniority Level: Mid‑Senior level
Employment Type: Full‑time
Job Function: Marketing and Sales
Industries: Software Development
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About the Role We are seeking a talented and driven Growth Marketing Lead to join our expanding Marketing team at Traild. The role will shape and deliver a full‑funnel growth strategy—driving customer acquisition, deepening demand generation, and accelerating revenue across digital channels.
Key Responsibilities
Lead Traild’s full‑funnel growth strategy, owning demand generation and digital acquisition across all channels.
Plan, execute and optimise paid campaigns across Google, YouTube, Meta and emerging platforms.
Run growth experiments to uncover new scalable acquisition opportunities.
Develop and optimise multi‑channel campaigns to attract, engage and convert high‑quality leads.
Improve conversion rates through A/B testing, journey enhancements, landing‑page optimisation and personalisation.
Build and manage automation workflows and personalised journeys in CRM platforms (e.g., HubSpot).
Analyse performance metrics including CAC, LTV, ROI, attribution and channel effectiveness.
Own funnel reporting and insights, driving improvements at every stage.
Partner with RevOps and Sales on lead quality, funnel metrics, scoring and nurturing.
Manage all digital channels hands‑on, reducing reliance on external agencies.
Lead creative development, working with designers and writers to produce high‑impact assets.
Support cross‑functional growth initiatives and share insights across teams.
Who You Are
Around five years’ experience in growth or performance marketing, ideally within B2B SaaS or a fast‑paced tech environment.
Skilled in managing paid media across platforms such as Google, Meta and YouTube, with a track record of driving results.
Strong analytical mindset, confident working with data, conversion metrics, experimentation frameworks and performance modelling (CAC, LTV, ROI).
Hands‑on operator who thrives in environments where you can build, test, iterate and optimise quickly.
Creative problem‑solver who experiments beyond standard channels and embraces new tools and technologies.
Proficient with marketing automation and CRM platforms, ideally HubSpot, including nurturing flows and lead scoring.
Effective communicator able to translate insights into clear recommendations and influence teams.
Comfortable working in a scale‑up environment with autonomy and pace.
Based in Australia or the US/Canada.
Benefits
Flexibility: we offer a range of remote, hybrid and flexible working options.
Global team: we are growing across APAC, NA and EMEA and have team all across the world.
We are growing at an exponential rate, offering the opportunity to get involved with a true rocketship with all the excitement and opportunities that come with it.
Our team genuinely loves working at Traild: we scored 85 on our 2025 eNPS survey.
Base Salary Range
U.S. Candidates: USD $114,000 – $137,000 per year
Canadian Candidates: CAD $97,000 – $106,000 per year
Australian Candidates: compensation will be based on experience, education, geographic location
Please note that the final applicants for this job will be asked to consent in writing to a police check / criminal background check to the extent permitted by law in your jurisdiction of employment.
Referrals increase your chances of interviewing at Traild by 2x.
Job Details
Seniority Level: Mid‑Senior level
Employment Type: Full‑time
Job Function: Marketing and Sales
Industries: Software Development
#J-18808-Ljbffr