Traild
Product Marketing Lead – AU/US/CAN
Traild is a dynamic, fast‑growing SaaS company that streamlines, automates and protects Accounts Payable.
About The Company Traild streamlines, automates and protects Accounts Payable. Just as a bank provides risk protection for your credit card, Traild offers a similar level of security to help businesses protect their B2B payments from fraud, errors and mistakes. Our specialized Accounts Payable software integrates with leading ERP systems such as SYSPRO, Acumatica, MYOB and IFS to streamline, automate and secure the AP process. With a rapidly growing client base, we’re on a trajectory to help businesses digitize their operations with enhanced automation and security.
About The Role We’re looking for a strategic, analytical and execution‑focused Product Marketing Lead to join our global Marketing team. This is the first Product Marketing role at Traild—ideal for someone who wants to establish and build the function from scratch. As the owner of the Product Marketing function, you’ll shape our go‑to‑market strategy, develop core foundations, and define how Traild positions its AP automation platform to customers across EMEA, APAC and the Americas. You’ll become one of the deepest experts on our product and translate that expertise into clear positioning, competitive intelligence, product launch strategies and sales enablement that fuel growth. This role can be based in Australia or the US/Canada.
Key Responsibilities
Own Traild’s product positioning, messaging and value propositions across global markets.
Build personas, market insights and use‑case narratives that inform GTM strategy.
Lead market, customer and competitor intelligence to identify trends, opportunities and differentiators.
Manage end‑to‑end product and feature launches, including GTM planning, messaging and enablement.
Partner with Product to understand the roadmap and ensure new features meet market needs.
Create high‑impact sales and partner enablement assets (talk tracks, battle cards, objection handling, pitch materials).
Support customer adoption, retention and expansion initiatives through targeted messaging and insights.
Act as a critical link between Product, Marketing, Sales and CS to ensure alignment and consistent market communication.
Build deep product and market expertise, becoming the internal go‑to for competitive positioning and product‑market fit.
Required Experience
5+ years of experience in Product Marketing within B2B SaaS (preferably mid‑market or enterprise software).
Proven experience working closely with Product teams—contributing to roadmaps, translating user stories and understanding feature usage and customer value.
Demonstrated ability to create product positioning, messaging frameworks, personas and competitor analyses.
Strong track record of delivering successful product or feature launches end‑to‑end.
Experience building product marketing foundations in a high‑growth environment.
Highly analytical with the ability to turn research, market signals and product data into actionable GTM strategy.
Exceptional communication and storytelling skills, with the ability to simplify the complex.
Ability to rapidly learn technical products and understand both feature‑level detail and the broader market context.
Comfortable operating independently in an IC role while collaborating cross‑functionally across multiple time zones.
Nice‑to‑Have
Experience with ERP ecosystems (Acumatica, NetSuite, Sage, Microsoft Dynamics, etc.).
Previous experience in payments, AP automation or financial workflow software.
Exposure to global go‑to‑market strategies across multiple geographies.
The Perks of Working at Traild
Flexibility: we offer a range of remote, hybrid and flexible working options.
Global team: we are growing across APAC, NA and EMEA and have team all across the world.
We are growing at an exponential rate—this is an opportunity to get involved with a true rocketship.
Our team genuinely loves working at Traild; we scored a 85 on our 2025 eNPS survey.
Base Salary Range For This Position
U.S. Candidates: USD$124,000 – 150,000 per year
Canadian Candidates: CAD$103,000 – 113,000 per year
Australian Candidates: compensation will be based on experience, education, geographic location.
Please note that the final applicants for this job will be asked to consent in writing to a police check / criminal background check to the extent permitted by law in your jurisdiction of employment.
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About The Company Traild streamlines, automates and protects Accounts Payable. Just as a bank provides risk protection for your credit card, Traild offers a similar level of security to help businesses protect their B2B payments from fraud, errors and mistakes. Our specialized Accounts Payable software integrates with leading ERP systems such as SYSPRO, Acumatica, MYOB and IFS to streamline, automate and secure the AP process. With a rapidly growing client base, we’re on a trajectory to help businesses digitize their operations with enhanced automation and security.
About The Role We’re looking for a strategic, analytical and execution‑focused Product Marketing Lead to join our global Marketing team. This is the first Product Marketing role at Traild—ideal for someone who wants to establish and build the function from scratch. As the owner of the Product Marketing function, you’ll shape our go‑to‑market strategy, develop core foundations, and define how Traild positions its AP automation platform to customers across EMEA, APAC and the Americas. You’ll become one of the deepest experts on our product and translate that expertise into clear positioning, competitive intelligence, product launch strategies and sales enablement that fuel growth. This role can be based in Australia or the US/Canada.
Key Responsibilities
Own Traild’s product positioning, messaging and value propositions across global markets.
Build personas, market insights and use‑case narratives that inform GTM strategy.
Lead market, customer and competitor intelligence to identify trends, opportunities and differentiators.
Manage end‑to‑end product and feature launches, including GTM planning, messaging and enablement.
Partner with Product to understand the roadmap and ensure new features meet market needs.
Create high‑impact sales and partner enablement assets (talk tracks, battle cards, objection handling, pitch materials).
Support customer adoption, retention and expansion initiatives through targeted messaging and insights.
Act as a critical link between Product, Marketing, Sales and CS to ensure alignment and consistent market communication.
Build deep product and market expertise, becoming the internal go‑to for competitive positioning and product‑market fit.
Required Experience
5+ years of experience in Product Marketing within B2B SaaS (preferably mid‑market or enterprise software).
Proven experience working closely with Product teams—contributing to roadmaps, translating user stories and understanding feature usage and customer value.
Demonstrated ability to create product positioning, messaging frameworks, personas and competitor analyses.
Strong track record of delivering successful product or feature launches end‑to‑end.
Experience building product marketing foundations in a high‑growth environment.
Highly analytical with the ability to turn research, market signals and product data into actionable GTM strategy.
Exceptional communication and storytelling skills, with the ability to simplify the complex.
Ability to rapidly learn technical products and understand both feature‑level detail and the broader market context.
Comfortable operating independently in an IC role while collaborating cross‑functionally across multiple time zones.
Nice‑to‑Have
Experience with ERP ecosystems (Acumatica, NetSuite, Sage, Microsoft Dynamics, etc.).
Previous experience in payments, AP automation or financial workflow software.
Exposure to global go‑to‑market strategies across multiple geographies.
The Perks of Working at Traild
Flexibility: we offer a range of remote, hybrid and flexible working options.
Global team: we are growing across APAC, NA and EMEA and have team all across the world.
We are growing at an exponential rate—this is an opportunity to get involved with a true rocketship.
Our team genuinely loves working at Traild; we scored a 85 on our 2025 eNPS survey.
Base Salary Range For This Position
U.S. Candidates: USD$124,000 – 150,000 per year
Canadian Candidates: CAD$103,000 – 113,000 per year
Australian Candidates: compensation will be based on experience, education, geographic location.
Please note that the final applicants for this job will be asked to consent in writing to a police check / criminal background check to the extent permitted by law in your jurisdiction of employment.
#J-18808-Ljbffr