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Sud Recruiting

Marketing Analytics, Lead Analyst

Sud Recruiting, Fort Worth, Texas, United States, 76102

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This range is provided by Sud Recruiting. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range $110,000.00/yr - $140,000.00/yr

A forward-thinking, data-driven organization at the forefront of its industry is seeking a Senior Lead of Marketing Analytics.

Background :

Senior Lead Analyst

will be pivotal in transforming complex data into strategic recommendations that influence decision making across Marketing, Pricing, Finance, and Operations.

What Will You Do:

Lead marketing analytics by designing measurement strategies, segmenting customers, evaluating campaign performance, building dashboards, and delivering actionable insights across the customer journey and funnel.

Leverage large scale customer data to analyze customer strategies, uncover key performance drivers, and deliver insights that enhance profitability and improve P&L impact (NPV, ROI, CLTV).

Continuously analyze the underlying drivers and trends of pricing, product mix, promotional effectiveness, and customer acquisition, retention, churn to inform strategic decision making.

Develop comprehensive marketing A/B tests to evaluate performance and generate data driven insights that optimize marketing ROI.

Collaborate with strategic stakeholders to understand dashboard requirements, and design data visualizations that effectively track and communicate key marketing and customer KPI trends.

Extract, audit, and analyze data and KPI calculations within dashboards to ensure accuracy, consistency, and reliability of performance insights.

Craft compelling data narratives and deliver clear, actionable insights through dashboards and analyses, empowering Marketing, Pricing, Finance, and Operations teams to make informed, data-driven business decisions.

More Info:

individual contributor role that is hands‑on analytics + strategic

full‑time role that is hybrid (3×/wk in office and rest WFH); role is located in the DFW area

excellent benefits including strong total compensation

Responsibilities/Experience:

5+ years of experience w/ mining and analyzing data, using it to provide strategic recommendations on analysis performed

MUST have: SQL and Python, Tableau and /or Power BI for data analysis and reporting

Ping Me: sunil@sudrecruiting.com

Seniority level Mid‑Senior level

Employment type Full‑time

Job function Strategy/Planning and Analyst

Industries Consumer Services and Retail

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