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White Cap

Marketing Specialist

White Cap, Atlanta, Georgia, United States, 30383

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Marketing Specialist

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White Cap .

White Cap offers a dynamic and inclusive workplace where you’ll work alongside talented professionals, meet interesting people, and explore a variety of career opportunities.

The White Cap family is committed to Building Trust on Every Job. We do this by being deeply knowledgeable, fully capable, and always dependable; our associates are the driving force behind this commitment.

In this position you will support the planning, coordination, and execution of marketing initiatives— from content development through production— that drive customer engagement, sales growth, and brand consistency across White Cap markets. You’ll collaborate cross‑functionally with Marketing, Sales, Category Management, and Digital teams to implement omnichannel campaigns, manage content, and track performance against strategic goals.

Content and Creative Management

Assist in creating and editing marketing content, including promotional materials, social media content, email campaigns, and website updates.

Partner with internal creative teams and external vendors to ensure brand consistency and message alignment across all channels.

Digital Marketing and Tools

Support the execution of digital marketing strategies, collaborating with business units to identify tactical needs and implement digital solutions that enhance campaign performance.

Track performance metrics, monitor engagement, and recommend data‑driven optimizations to improve campaign ROI.

Manage internal and external resources for the development and deployment of digital assets.

Campaign Execution and Coordination

Support the development and rollout of integrated marketing campaigns across a diverse mix of channels—including digital, print, email, social media, events, and on‑site activations—ensuring seamless customer experience by aligning messaging, creative assets, and timing across all touchpoints.

Coordinate campaign timelines, materials, and stakeholder communication to ensure on‑time delivery and cross‑functional alignment.

Collaborate with internal and external partners to adapt content for channel‑specific formats while maintaining brand consistency, monitor campaign performance across channels, and optimize to improve reach, engagement, and conversion.

Sales and Category Team Support

Collaborate with Sales and Category teams to deliver targeted marketing materials and supplier program support.

Ensure field teams have the right collateral, presentations, and assets to drive customer engagement and conversion.

Other Project Management Execution

Manage a wide range of marketing projects through completion within established deadlines.

Review brand usage in diverse applications to ensure consistency and adherence to defined standards.

Manage corporate sponsorships and customer appreciation opportunities.

Reporting and Measurement

Leverage existing dashboards and analytics platforms to monitor campaign performance and marketing effectiveness.

Collaborate with analytics and digital teams to interpret data and extract actionable insights that inform strategy and optimization.

Present findings and recommendations to marketing leadership for continuous improvement and data‑driven decision‑making.

Nature and Scope

Demonstrate skill in data analysis techniques by resolving missing/incomplete information and inconsistencies/anomalies in more complex research/data.

Work requires increasing independence; receives guidance only on unusual, complex problems or issues; work review typically involves periodic review of output by a supervisor and/or direct customers of the process.

May provide general guidance/direction to or train junior level support or professional personnel.

Work Environment

Located in a comfortable indoor area; any unpleasant conditions would be infrequent and not objectionable.

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about; on rare occasions there may be a need to move or lift light articles.

Typically requires overnight travel less than 10% of the time.

Education and Experience

Typically requires BS/BA in a related discipline. Generally 2-5 years of experience in a related field or MS/MA and generally 2-4 years of experience in a related field. Certification is required in some areas.

Preferred Qualifications

Bachelor's degree in Advertising, Marketing or related field.

3+ years' experience developing marketing communications projects and/or developing brand standards, preferably in the construction industry.

Experience in managing advertising agencies, printing services and promotional item vendors.

Experience serving internal clients.

Strong organizational and project management skills; able to manage multiple priorities and deadlines.

Excellent written and verbal communication skills.

Analytical skills using Excel and user‑level experience with Power BI.

Analytical mindset with the ability to interpret data and present actionable insights.

Collaborative, willing to learn, and adaptable; thrives in a fast‑paced, team‑oriented environment.

This is a hybrid position. Eligible candidates residing in the greater Atlanta area will be asked to work two days a week in our Doraville, GA Field Support Center.

Internal White Cap associates residing outside of the Atlanta area with the requisite marketing education and experience are invited to apply.

Functional Area Marketing and Communications

Work Type Hybrid

Recruiter Haynes, Steven

Req ID WCJR‑029450

White Cap is an Equal Opportunity Minority/Female/Individuals with Disabilities/Protected Veteran and affirmative action employer. White Cap considers for employment and hires qualified candidates without regard to age, race, religion, color, sex, sexual orientation, gender, gender identity, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law.

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