White Cap
Senior Manager, Field Marketing
Senior Manager, Field Marketing at White Cap
A position at White Cap isn’t your ordinary job. You’ll work in an exciting and diverse environment, meet interesting people, and have a variety of career opportunities. The White Cap family is committed to Building Trust on Every Job. We do this by being deeply knowledgeable, fully capable, and always dependable, and our associates are the driving force behind this commitment.
Responsibilities
Align regional marketing initiatives with national priorities and broader company objectives.
Lead efforts to optimize operational processes, uncover new growth opportunities, and drive efficiencies that enhance marketing’s impact across channels.
Partner with senior leadership to design and execute pilot programs, positioning field marketing as a strategic amplifier of field and branch sales performance.
Manage and develop a high-performance team, provide strategic oversight, and lead the direction for regional marketing initiatives that support sales growth, market expansion, and customer retention.
Translate national marketing priorities into regionally tailored strategies, cultivating strong strategic partnerships to create joint customer marketing initiatives that maximize brand awareness and produce measurable outcomes.
Champion the integration of field marketing and field initiatives with White Cap’s omni‑channel strategy, ensuring consistent messaging and customer experience across physical, digital, and sales touchpoints.
Collaborate with Digital, Content, and eCommerce teams to amplify and extend regional campaigns across digital platforms, applying customer data and market insights to personalize and optimize marketing initiatives.
Oversee team participation in local trade shows, industry events, association meetings, and other opportunities to ensure White Cap presence is well‑coordinated and optimised for brand impact and ROI.
Establish KPIs, OKRs and other success metrics to evaluate regional marketing effectiveness and ROI across regions, using data and field insights to monitor performance and guide strategic decisions.
Implement process improvements to enhance team performance, streamline execution, and support scalable growth.
Nature and Scope
Solutions require analysis and investigation.
Achieves planned results by decisions and actions based on professional methods, business principles, and practical experience.
Manages a larger team or multiple small teams through direction of subordinate management and/or supervisory staff.
Work Environment
Located in a comfortable indoor area; any unpleasant conditions would be infrequent and not objectionable.
Most of the time is spent sitting in a comfortable position with frequent opportunity to move about.
Typically requires overnight travel more than 50 % of the time.
Education and Experience
BS/BA in a related discipline, typically 7 + years of experience in a related field; advanced degree may offset less experience.
Preferred Qualifications
7 + years of marketing experience, with at least 5 years in a leadership role.
Experience managing regional teams in a B2B environment within distribution, construction, or industrial sectors.
Demonstrated success in developing and executing marketing strategies that drive business growth.
Strong financial acumen with experience managing budgets, forecasting ROI, and optimizing resource allocation.
Strong understanding of omni‑channel principles, including digital, field, and customer engagement strategies.
Proven leadership and team management skills, inspiring and developing high‑performing teams.
Ability to influence, collaborate and communicate effectively, adjusting quickly to changing priorities, aggressive timelines, and multiple initiatives.
Strong analytical skills and experience using data to inform strategy.
Experience working in a matrixed organization and managing cross‑functional initiatives.
Highly effective communicator capable of fostering strong stakeholder relationships and coordinating efforts across diverse teams.
Proficiency in Microsoft Office and marketing analytics platforms.
This position may be remote, or hybrid based on location. Eligible candidates residing in the greater Atlanta area will be asked when available to work two days a week in our Doraville, GA Field Support Center.
Job Function: Marketing and Communications Work Type: Remote
White Cap is an Equal Opportunity Minority/Female/Individuals with Disabilities/Protected Veteran and affirmative action employer. White Cap considers for employment and hires qualified candidates without regard to age, race, religion, color, sex, sexual orientation, gender, gender identity, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law.
Seniority level: Director Employment type: Full‑time Job function: Marketing and Sales Industry: Wholesale Building Materials
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A position at White Cap isn’t your ordinary job. You’ll work in an exciting and diverse environment, meet interesting people, and have a variety of career opportunities. The White Cap family is committed to Building Trust on Every Job. We do this by being deeply knowledgeable, fully capable, and always dependable, and our associates are the driving force behind this commitment.
Responsibilities
Align regional marketing initiatives with national priorities and broader company objectives.
Lead efforts to optimize operational processes, uncover new growth opportunities, and drive efficiencies that enhance marketing’s impact across channels.
Partner with senior leadership to design and execute pilot programs, positioning field marketing as a strategic amplifier of field and branch sales performance.
Manage and develop a high-performance team, provide strategic oversight, and lead the direction for regional marketing initiatives that support sales growth, market expansion, and customer retention.
Translate national marketing priorities into regionally tailored strategies, cultivating strong strategic partnerships to create joint customer marketing initiatives that maximize brand awareness and produce measurable outcomes.
Champion the integration of field marketing and field initiatives with White Cap’s omni‑channel strategy, ensuring consistent messaging and customer experience across physical, digital, and sales touchpoints.
Collaborate with Digital, Content, and eCommerce teams to amplify and extend regional campaigns across digital platforms, applying customer data and market insights to personalize and optimize marketing initiatives.
Oversee team participation in local trade shows, industry events, association meetings, and other opportunities to ensure White Cap presence is well‑coordinated and optimised for brand impact and ROI.
Establish KPIs, OKRs and other success metrics to evaluate regional marketing effectiveness and ROI across regions, using data and field insights to monitor performance and guide strategic decisions.
Implement process improvements to enhance team performance, streamline execution, and support scalable growth.
Nature and Scope
Solutions require analysis and investigation.
Achieves planned results by decisions and actions based on professional methods, business principles, and practical experience.
Manages a larger team or multiple small teams through direction of subordinate management and/or supervisory staff.
Work Environment
Located in a comfortable indoor area; any unpleasant conditions would be infrequent and not objectionable.
Most of the time is spent sitting in a comfortable position with frequent opportunity to move about.
Typically requires overnight travel more than 50 % of the time.
Education and Experience
BS/BA in a related discipline, typically 7 + years of experience in a related field; advanced degree may offset less experience.
Preferred Qualifications
7 + years of marketing experience, with at least 5 years in a leadership role.
Experience managing regional teams in a B2B environment within distribution, construction, or industrial sectors.
Demonstrated success in developing and executing marketing strategies that drive business growth.
Strong financial acumen with experience managing budgets, forecasting ROI, and optimizing resource allocation.
Strong understanding of omni‑channel principles, including digital, field, and customer engagement strategies.
Proven leadership and team management skills, inspiring and developing high‑performing teams.
Ability to influence, collaborate and communicate effectively, adjusting quickly to changing priorities, aggressive timelines, and multiple initiatives.
Strong analytical skills and experience using data to inform strategy.
Experience working in a matrixed organization and managing cross‑functional initiatives.
Highly effective communicator capable of fostering strong stakeholder relationships and coordinating efforts across diverse teams.
Proficiency in Microsoft Office and marketing analytics platforms.
This position may be remote, or hybrid based on location. Eligible candidates residing in the greater Atlanta area will be asked when available to work two days a week in our Doraville, GA Field Support Center.
Job Function: Marketing and Communications Work Type: Remote
White Cap is an Equal Opportunity Minority/Female/Individuals with Disabilities/Protected Veteran and affirmative action employer. White Cap considers for employment and hires qualified candidates without regard to age, race, religion, color, sex, sexual orientation, gender, gender identity, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law.
Seniority level: Director Employment type: Full‑time Job function: Marketing and Sales Industry: Wholesale Building Materials
#J-18808-Ljbffr