Forsyth Barnes
VP Growth and Performance Marketing Ref: 193924
Forsyth Barnes, Florida, New York, United States
VP Growth & Performance Marketing Ref: 193924
This range is provided by Forsyth Barnes. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $150,000.00/yr - $200,000.00/yr
Title:
VP of Growth & Performance Marketing
Salary:
Up to $180,000 + Benefits
Overview Forsyth Barnes are working with a rapidly scaling, DTC beauty and skincare company seeking a VP of Growth & Performance Marketing to lead customer acquisition, paid media, and full-funnel optimization. This is a high-impact leadership role for someone who thrives in fast-paced, entrepreneurial environments and has a proven track record scaling paid social into the seven-figure monthly spend range.
You will own performance marketing across all major digital channels, managing large-scale Meta budgets and overseeing the full e-commerce funnel, from first impression to conversion. You’ll shape and execute the company’s digital growth strategy, lead a small but high-performing team, and drive aggressive but sustainable revenue growth.
Responsibilities
Scaling paid media spend (Meta/Google/TikTok) while maintaining strong CAC and ROAS
Full-funnel ownership: A/B testing, landing page optimization, CRO, and conversion improvements
Creative strategy and rapid testing cycles for ads, messaging, and offers
Leadership of internal marketers and external agencies across paid media, SEO, CRO, analytics, and lifecycle
Implementation of advanced analytics: attribution, LTV modeling, cohort analysis, MER tracking
Identifying and executing new growth opportunities across channels, partnerships, and funnels
Requirements
8+ years in digital and performance marketing
Direct experience managing $700K–$1M+ per month in Meta spend for a single DTC brand
Strong background in DTC e-commerce selling physical products under ~$300 price points
Highly analytical, data-driven, and comfortable owning growth KPIs end to end
Creative and CRO-savvy with a deep understanding of direct-response performance
Experienced leader who can guide teams, manage vendors, and collaborate cross-functionally
Thrives in founder-led, fast-moving environments with a high bias for action
Seniority level
Director
Employment type
Full-time
Job function
Marketing
Industries
Retail
Benefits
Medical insurance
Vision insurance
#J-18808-Ljbffr
Base pay range $150,000.00/yr - $200,000.00/yr
Title:
VP of Growth & Performance Marketing
Salary:
Up to $180,000 + Benefits
Overview Forsyth Barnes are working with a rapidly scaling, DTC beauty and skincare company seeking a VP of Growth & Performance Marketing to lead customer acquisition, paid media, and full-funnel optimization. This is a high-impact leadership role for someone who thrives in fast-paced, entrepreneurial environments and has a proven track record scaling paid social into the seven-figure monthly spend range.
You will own performance marketing across all major digital channels, managing large-scale Meta budgets and overseeing the full e-commerce funnel, from first impression to conversion. You’ll shape and execute the company’s digital growth strategy, lead a small but high-performing team, and drive aggressive but sustainable revenue growth.
Responsibilities
Scaling paid media spend (Meta/Google/TikTok) while maintaining strong CAC and ROAS
Full-funnel ownership: A/B testing, landing page optimization, CRO, and conversion improvements
Creative strategy and rapid testing cycles for ads, messaging, and offers
Leadership of internal marketers and external agencies across paid media, SEO, CRO, analytics, and lifecycle
Implementation of advanced analytics: attribution, LTV modeling, cohort analysis, MER tracking
Identifying and executing new growth opportunities across channels, partnerships, and funnels
Requirements
8+ years in digital and performance marketing
Direct experience managing $700K–$1M+ per month in Meta spend for a single DTC brand
Strong background in DTC e-commerce selling physical products under ~$300 price points
Highly analytical, data-driven, and comfortable owning growth KPIs end to end
Creative and CRO-savvy with a deep understanding of direct-response performance
Experienced leader who can guide teams, manage vendors, and collaborate cross-functionally
Thrives in founder-led, fast-moving environments with a high bias for action
Seniority level
Director
Employment type
Full-time
Job function
Marketing
Industries
Retail
Benefits
Medical insurance
Vision insurance
#J-18808-Ljbffr