ICONMA
Our Client, a Software company, is looking for a Marketing Manager - Digital I for their Remote location.
Responsibilities: Product Marketing & Messaging
Create clear, impactful messaging that demonstrates how our ES Agentforce solutions drive employee engagement, productivity, and business outcomes
Tailor messaging for diverse audiences including C-suite executives, HR leaders, and frontline employees
Ensure consistency and alignment with customer needs and market trends across all communications
Go-to-Market (GTM) Strategy & Execution
Lead comprehensive GTM strategies for internal ES product launches
Collaborate cross-functionally with Sales, Product, Business Technology, and Customer Success teams
Drive end-to-end execution ensuring readiness across all marketing materials, presentations, and demos
Demo Creation & Presentation
Develop and deliver high-impact product demos showcasing ES Agentforce solutions
Ensure demos clearly communicate measurable business impact
Collaborate with cross-functional teams to continuously refine and enhance demo effectiveness
Customer Engagement & Relationship Building
Partner with Sales and Customer Success teams to bring ES Agentforce discussions into customer touchpoints
Support sales meetings, webinars, and executive briefings with compelling product narratives
Gather and incorporate customer feedback to enhance product messaging and positioning
Market Research & Competitive Analysis
Stay current on industry trends and competitive landscape in workforce engagement and AI-powered HR tools
Use competitive insights to differentiate our solutions and adjust strategies as needed
Requirements:
Professional Background
8+ years of experience in Product Marketing, Customer Marketing, or Communications
Preferred experience in SaaS or AI-driven technologies
Proven track record in revenue-impacting marketing roles
Experience working with enterprise customers and C-suite stakeholders
Storytelling Excellence: Strong ability to translate technical features into compelling business narratives
Demo Expertise: Experience creating engaging, high-quality product demonstrations that communicate clear value
Content Development: Proven skills in developing customer-facing marketing materials and presentations
Executive Presence: Comfortable presenting to and building relationships with senior executives
Cross-functional Collaboration: Experience working effectively across Sales, Product, and Customer Success teams
Experience with employee experience or HR technology solutions
Background in customer success or working alongside account executives
Knowledge of Client platform and ecosystem
Understanding of AI/automation technologies in workplace applications
Track record of driving measurable business impact through marketing initiatives
Deep expertise in HR solutions and customer engagement strategies
Proven ability to create compelling demonstrations that drive revenue growth
Strong foundation in product marketing with focus on B2B SaaS solutions
Experience managing complex, cross-functional projects and stakeholder relationships
Passion for leveraging AI and automation to transform employee experiences
Why Should You Apply?
Health Benefits
Referral Program
Excellent growth and advancement opportunities
As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, gender, sexual orientation, gender identity or express, ethnicity, national origin, age, disability status, political affiliation, genetics, marital status, protected veteran status, or any other characteristic protected by federal, state, or local laws.
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Responsibilities: Product Marketing & Messaging
Create clear, impactful messaging that demonstrates how our ES Agentforce solutions drive employee engagement, productivity, and business outcomes
Tailor messaging for diverse audiences including C-suite executives, HR leaders, and frontline employees
Ensure consistency and alignment with customer needs and market trends across all communications
Go-to-Market (GTM) Strategy & Execution
Lead comprehensive GTM strategies for internal ES product launches
Collaborate cross-functionally with Sales, Product, Business Technology, and Customer Success teams
Drive end-to-end execution ensuring readiness across all marketing materials, presentations, and demos
Demo Creation & Presentation
Develop and deliver high-impact product demos showcasing ES Agentforce solutions
Ensure demos clearly communicate measurable business impact
Collaborate with cross-functional teams to continuously refine and enhance demo effectiveness
Customer Engagement & Relationship Building
Partner with Sales and Customer Success teams to bring ES Agentforce discussions into customer touchpoints
Support sales meetings, webinars, and executive briefings with compelling product narratives
Gather and incorporate customer feedback to enhance product messaging and positioning
Market Research & Competitive Analysis
Stay current on industry trends and competitive landscape in workforce engagement and AI-powered HR tools
Use competitive insights to differentiate our solutions and adjust strategies as needed
Requirements:
Professional Background
8+ years of experience in Product Marketing, Customer Marketing, or Communications
Preferred experience in SaaS or AI-driven technologies
Proven track record in revenue-impacting marketing roles
Experience working with enterprise customers and C-suite stakeholders
Storytelling Excellence: Strong ability to translate technical features into compelling business narratives
Demo Expertise: Experience creating engaging, high-quality product demonstrations that communicate clear value
Content Development: Proven skills in developing customer-facing marketing materials and presentations
Executive Presence: Comfortable presenting to and building relationships with senior executives
Cross-functional Collaboration: Experience working effectively across Sales, Product, and Customer Success teams
Experience with employee experience or HR technology solutions
Background in customer success or working alongside account executives
Knowledge of Client platform and ecosystem
Understanding of AI/automation technologies in workplace applications
Track record of driving measurable business impact through marketing initiatives
Deep expertise in HR solutions and customer engagement strategies
Proven ability to create compelling demonstrations that drive revenue growth
Strong foundation in product marketing with focus on B2B SaaS solutions
Experience managing complex, cross-functional projects and stakeholder relationships
Passion for leveraging AI and automation to transform employee experiences
Why Should You Apply?
Health Benefits
Referral Program
Excellent growth and advancement opportunities
As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, gender, sexual orientation, gender identity or express, ethnicity, national origin, age, disability status, political affiliation, genetics, marital status, protected veteran status, or any other characteristic protected by federal, state, or local laws.
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