TikTok
TikTok Shop - Integrated Marketing Campaign, Strategy & Analytics Manager
TikTok, Seattle, Washington, us, 98127
TikTok Shop - Integrated Marketing Campaign, Strategy & Analytics Manager
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Responsibilities About the Team:
The Integrated Marketing & Campaigns (IMC) team sits within the TikTok Shop US Operations Center as both a marketing and sales campaign team. The team is responsible for the strategic planning, development, coordination, and execution of cross‑channel brand and sales campaigns. With deep alignment across PR, digital, and social media, IMC ensures campaigns drive brand awareness, engagement, and targeted revenue growth. The team plays a critical role in delivering cohesive, data‑driven marketing strategies that support TikTok Shop’s core business objectives.
About the Role:
You will drive strategic marketing insights by conducting rigorous desktop research and competitor tracking to deliver actionable market and consumer intelligence. You’ll design and continuously monitor key branding and marketing metrics while collaborating with cross‑functional teams—especially the Data Analytics team—to build dashboards and tools that enhance operational efficiency. You will also support ad‑hoc projects such as user tribe analysis, monetization initiatives, and affiliate marketing programs to shape and refine our overall marketing strategy.
Desktop Research: deliver market and consumer insights by conducting research and competitor tracking, summarizing the methodology and key approach for ops and Marketing team.
Build branding and marketing metrics from scratch and constantly track key metrics on a monthly basis (BHT, NPS, Social Listening, search index, etc.), conduct analysis and evaluation of marketing activations, campaigns, and key approaches, come up with feasible solutions, and define key strategies for different teams.
Resources management & improvement: analyze traffic and promotion tools and lay a solid strategy for improving resource utilization efficiency. Also, take care of marketing & branding visual and creative authorization.
Collaborate with the DA team, build the data dashboard, and develop tools to improve the efficiency of all ops and mkt teams. Convert the strategy into tools to ensure that the team improves efficiency and completes the target.
Other ad‑hoc projects include user tribe analysis, monetization projects, and affiliate marketing programs.
Qualifications
Minimum qualifications:
Bachelor's or Master's degree in engineering, business, finance, marketing or other related fields.
3+ years of working experience in a fast‑paced industry, Management Consulting, Tech, or FMCG companies.
Established experience in project management and data analysis.
Preferred qualifications:
Good inference skills to manage stakeholders.
Outstanding analytical skills and comfortable with analyzing complex, large‑scale data sets.
Ability to multi‑task, meet deadlines, and thrive in a fast‑paced environment.
Self‑driven and a team player.
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect—a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We are passionate about this and hope you are too.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.
Job Information
Salary:
$136,800 - $273,600 annually (base).
Benefits:
Day‑one access to medical, dental, and vision insurance; 401(k) savings plan with company match; paid parental leave; short‑term and long‑term disability coverage; life insurance; wellbeing benefits; 10 paid holidays per year; 10 paid sick days; 17 days of Paid Personal Time.
Location:
Los Angeles, CA (telecommute options may be available).
Base pay constitutes one part of the total package. Role may be eligible for discretionary bonuses/incentives and RSUs.
For Los Angeles County candidates, certain criminal history considerations apply under Fair Chance ordinances; relevant job duties include interfacing with clients, handling confidential information, and exercising sound judgment.
Seniority level: Associate Employment type: Full-time Job function: Marketing and Sales Industries: Technology, Information and Internet, Entertainment Providers
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Responsibilities About the Team:
The Integrated Marketing & Campaigns (IMC) team sits within the TikTok Shop US Operations Center as both a marketing and sales campaign team. The team is responsible for the strategic planning, development, coordination, and execution of cross‑channel brand and sales campaigns. With deep alignment across PR, digital, and social media, IMC ensures campaigns drive brand awareness, engagement, and targeted revenue growth. The team plays a critical role in delivering cohesive, data‑driven marketing strategies that support TikTok Shop’s core business objectives.
About the Role:
You will drive strategic marketing insights by conducting rigorous desktop research and competitor tracking to deliver actionable market and consumer intelligence. You’ll design and continuously monitor key branding and marketing metrics while collaborating with cross‑functional teams—especially the Data Analytics team—to build dashboards and tools that enhance operational efficiency. You will also support ad‑hoc projects such as user tribe analysis, monetization initiatives, and affiliate marketing programs to shape and refine our overall marketing strategy.
Desktop Research: deliver market and consumer insights by conducting research and competitor tracking, summarizing the methodology and key approach for ops and Marketing team.
Build branding and marketing metrics from scratch and constantly track key metrics on a monthly basis (BHT, NPS, Social Listening, search index, etc.), conduct analysis and evaluation of marketing activations, campaigns, and key approaches, come up with feasible solutions, and define key strategies for different teams.
Resources management & improvement: analyze traffic and promotion tools and lay a solid strategy for improving resource utilization efficiency. Also, take care of marketing & branding visual and creative authorization.
Collaborate with the DA team, build the data dashboard, and develop tools to improve the efficiency of all ops and mkt teams. Convert the strategy into tools to ensure that the team improves efficiency and completes the target.
Other ad‑hoc projects include user tribe analysis, monetization projects, and affiliate marketing programs.
Qualifications
Minimum qualifications:
Bachelor's or Master's degree in engineering, business, finance, marketing or other related fields.
3+ years of working experience in a fast‑paced industry, Management Consulting, Tech, or FMCG companies.
Established experience in project management and data analysis.
Preferred qualifications:
Good inference skills to manage stakeholders.
Outstanding analytical skills and comfortable with analyzing complex, large‑scale data sets.
Ability to multi‑task, meet deadlines, and thrive in a fast‑paced environment.
Self‑driven and a team player.
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect—a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We are passionate about this and hope you are too.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.
Job Information
Salary:
$136,800 - $273,600 annually (base).
Benefits:
Day‑one access to medical, dental, and vision insurance; 401(k) savings plan with company match; paid parental leave; short‑term and long‑term disability coverage; life insurance; wellbeing benefits; 10 paid holidays per year; 10 paid sick days; 17 days of Paid Personal Time.
Location:
Los Angeles, CA (telecommute options may be available).
Base pay constitutes one part of the total package. Role may be eligible for discretionary bonuses/incentives and RSUs.
For Los Angeles County candidates, certain criminal history considerations apply under Fair Chance ordinances; relevant job duties include interfacing with clients, handling confidential information, and exercising sound judgment.
Seniority level: Associate Employment type: Full-time Job function: Marketing and Sales Industries: Technology, Information and Internet, Entertainment Providers
#J-18808-Ljbffr