TikTok
TikTok Shop - Product Marketing Manager, Creator and Affiliates
TikTok, San Jose, California, United States, 95199
TikTok Shop - Product Marketing Manager, Creator and Affiliates
1 week ago Be among the first 25 applicants
About The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.
About the Team The Product Marketing team at TikTok helps build holistic go‑to‑market plans across TikTok's eCommerce products. We are responsible for driving full‑funnel product education, product adoption, and revenue across TikTok's eCommerce products. This team is the voice of the market and collects, prioritises, and shares meaningful insights with the product team to shape the future of TikTok's eCommerce products.
Responsibilities
Define and execute the product marketing strategy for affiliate & creator business within TikTok Shop, partnering with product and operation teams to develop scalable programmes that grow Creator and Affiliate business.
Lead the Go‑To‑Market (GTM) strategy for creator and affiliate products in the US market, ensuring smooth execution and operational readiness across product, operations, and marketing teams.
Deeply understand creator and merchant needs through user insights and market research, benchmark competitor and industry trends, and translate findings into actionable business requirements to influence product roadmap and prioritisation.
Drive product adoption and growth at scale, setting measurable goals, managing launches, and leading cross‑functional collaboration with Growth, Ops, and Product teams to achieve performance targets.
Qualifications Minimum Qualifications
BA/BS degree or above.
5+ years of experience in product marketing, product management, or strategy in the creator, e‑commerce, or platform domains.
Strong analytical and strategic thinking skills, with a commercial mindset and the ability to translate insights into business impact.
Exceptional communication, organisation, and stakeholder management abilities.
Experience in short‑video, and creator economy products preferred.
Preferred Qualifications
Masters degree in related fields (MBA, computer science)
Industry knowledge of e‑commerce.
Previous marketing asset design experience.
B2B marketing experience.
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.
Job Information The base salary range for this position in the selected city is $128,000 - $244,889 annually. Compensation may vary outside this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognise employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programmes at any time, with or without notice.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Technology, Information and Internet
Referrals increase your chances of interviewing at TikTok by 2x
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About The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.
About the Team The Product Marketing team at TikTok helps build holistic go‑to‑market plans across TikTok's eCommerce products. We are responsible for driving full‑funnel product education, product adoption, and revenue across TikTok's eCommerce products. This team is the voice of the market and collects, prioritises, and shares meaningful insights with the product team to shape the future of TikTok's eCommerce products.
Responsibilities
Define and execute the product marketing strategy for affiliate & creator business within TikTok Shop, partnering with product and operation teams to develop scalable programmes that grow Creator and Affiliate business.
Lead the Go‑To‑Market (GTM) strategy for creator and affiliate products in the US market, ensuring smooth execution and operational readiness across product, operations, and marketing teams.
Deeply understand creator and merchant needs through user insights and market research, benchmark competitor and industry trends, and translate findings into actionable business requirements to influence product roadmap and prioritisation.
Drive product adoption and growth at scale, setting measurable goals, managing launches, and leading cross‑functional collaboration with Growth, Ops, and Product teams to achieve performance targets.
Qualifications Minimum Qualifications
BA/BS degree or above.
5+ years of experience in product marketing, product management, or strategy in the creator, e‑commerce, or platform domains.
Strong analytical and strategic thinking skills, with a commercial mindset and the ability to translate insights into business impact.
Exceptional communication, organisation, and stakeholder management abilities.
Experience in short‑video, and creator economy products preferred.
Preferred Qualifications
Masters degree in related fields (MBA, computer science)
Industry knowledge of e‑commerce.
Previous marketing asset design experience.
B2B marketing experience.
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.
Job Information The base salary range for this position in the selected city is $128,000 - $244,889 annually. Compensation may vary outside this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognise employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programmes at any time, with or without notice.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Technology, Information and Internet
Referrals increase your chances of interviewing at TikTok by 2x
#J-18808-Ljbffr