Cisco
Senior Manager, Audience Segmentation and Data Strategy - Remote
Cisco, Dallas, Texas, United States, 75215
Senior Manager, Audience Segmentation and Data Strategy - Remote
Location:
United States Remote
We are seeking a strategic and data-driven individual to lead our Audience Strategy team as part of the broader Marketing Ops organization.
Overview This high‑impact role sits at the intersection of data, technology, and campaign execution—ideal for someone who enjoys turning complex datasets into actionable audience strategies.
Responsibilities
Audience targeting/segmentation strategy and data acquisition efforts across all marketing and sales channels
Managing data vendors, acquiring high‑quality leads/contacts, augmenting audience data, and ensuring quality and governance of our marketing and sales databases
Design and implement multi‑channel segmentation strategies to optimize targeting for marketing and sales campaigns
Partner with channel owners (email, paid media, sales) to develop and refine audience strategies that drive engagement, conversion, and pipeline
Analyze campaign performance data and audience insights to continuously improve segmentation models and audience quality
Partner with Splunk’s Global Demand Center (GDC) to ensure they have the segmentation building blocks necessary to efficiently and effectively deliver against key campaign launches and outreaches
Lead, motivate and mentor/develop a highly skilled team of experts focused on data operations, vendor management, and audience development
Set priorities, manage capacity, define success metrics, and ensure team alignment with broader marketing and sales goals
Manage relationships with external data providers for contact acquisition and enrichment
Evaluate and onboard new vendors, ensuring compliance with data privacy regulations and company policies
Ensure data contracts optimized for quality, cost‑efficiency and alignment with business objectives
Oversee data hygiene processes, including de‑duplication, normalization, and enrichment
Establish and maintain data governance policies to ensure accuracy, compliance (GDPR, CCPA), and integrity of prospect and customer records
Collaborate with marketing operations, sales ops, and IT teams to ensure seamless data flows and platform integrations
Qualifications
5+ years of experience in B2B marketing, marketing operations, or sales operations with a focus on segmentation and data strategy
2+ years of proven leadership or people‑management experience
Strong understanding of contact acquisition strategies, data enrichment, and vendor management including privacy regulations (GDPR, CCPA)
Experience in enterprise B2B or high‑growth SaaS environments
Proficiency with marketing automation platforms (e.g., Marketo, Eloqua), CRM systems (e.g., Salesforce), CDPs, Snowflake and data visualization tools
Experience with data vendors such as LiveRamp, 6sense, ZoomInfo, HG Insights, and TechTarget Priority Engine
Knowledge of customer data platforms (Adobe preferred), predictive scoring tools, and intent data solutions
Analytical mindset with ability to translate data into actionable insights and share details with stakeholders
Understanding of email campaign success metrics and their relationship to audience segmentation
Strong collaboration, communication, and relationship‑building skills across cross‑functional teams
Experience applying agile methodologies to marketing and data strategy projects
Excellent project management and communication skills
SQL or experience with querying large data sets
Seniority Level Mid‑Senior level
Employment Type Full‑time
Salary and Benefits Starting salary range: $179,900.00 to $242,600.00 (US and/or Canada). Additional compensation includes incentive compensation, equity, and benefits.
Benefits include medical, dental and vision insurance, 401(k) plan with company matching, paid parental leave, short and long‑term disability coverage, basic life insurance, stock units, flexible vacation, holidays, paid time off, sick leave, volunteer days, and more.
Equal Opportunity Employer We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to discrimination.
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United States Remote
We are seeking a strategic and data-driven individual to lead our Audience Strategy team as part of the broader Marketing Ops organization.
Overview This high‑impact role sits at the intersection of data, technology, and campaign execution—ideal for someone who enjoys turning complex datasets into actionable audience strategies.
Responsibilities
Audience targeting/segmentation strategy and data acquisition efforts across all marketing and sales channels
Managing data vendors, acquiring high‑quality leads/contacts, augmenting audience data, and ensuring quality and governance of our marketing and sales databases
Design and implement multi‑channel segmentation strategies to optimize targeting for marketing and sales campaigns
Partner with channel owners (email, paid media, sales) to develop and refine audience strategies that drive engagement, conversion, and pipeline
Analyze campaign performance data and audience insights to continuously improve segmentation models and audience quality
Partner with Splunk’s Global Demand Center (GDC) to ensure they have the segmentation building blocks necessary to efficiently and effectively deliver against key campaign launches and outreaches
Lead, motivate and mentor/develop a highly skilled team of experts focused on data operations, vendor management, and audience development
Set priorities, manage capacity, define success metrics, and ensure team alignment with broader marketing and sales goals
Manage relationships with external data providers for contact acquisition and enrichment
Evaluate and onboard new vendors, ensuring compliance with data privacy regulations and company policies
Ensure data contracts optimized for quality, cost‑efficiency and alignment with business objectives
Oversee data hygiene processes, including de‑duplication, normalization, and enrichment
Establish and maintain data governance policies to ensure accuracy, compliance (GDPR, CCPA), and integrity of prospect and customer records
Collaborate with marketing operations, sales ops, and IT teams to ensure seamless data flows and platform integrations
Qualifications
5+ years of experience in B2B marketing, marketing operations, or sales operations with a focus on segmentation and data strategy
2+ years of proven leadership or people‑management experience
Strong understanding of contact acquisition strategies, data enrichment, and vendor management including privacy regulations (GDPR, CCPA)
Experience in enterprise B2B or high‑growth SaaS environments
Proficiency with marketing automation platforms (e.g., Marketo, Eloqua), CRM systems (e.g., Salesforce), CDPs, Snowflake and data visualization tools
Experience with data vendors such as LiveRamp, 6sense, ZoomInfo, HG Insights, and TechTarget Priority Engine
Knowledge of customer data platforms (Adobe preferred), predictive scoring tools, and intent data solutions
Analytical mindset with ability to translate data into actionable insights and share details with stakeholders
Understanding of email campaign success metrics and their relationship to audience segmentation
Strong collaboration, communication, and relationship‑building skills across cross‑functional teams
Experience applying agile methodologies to marketing and data strategy projects
Excellent project management and communication skills
SQL or experience with querying large data sets
Seniority Level Mid‑Senior level
Employment Type Full‑time
Salary and Benefits Starting salary range: $179,900.00 to $242,600.00 (US and/or Canada). Additional compensation includes incentive compensation, equity, and benefits.
Benefits include medical, dental and vision insurance, 401(k) plan with company matching, paid parental leave, short and long‑term disability coverage, basic life insurance, stock units, flexible vacation, holidays, paid time off, sick leave, volunteer days, and more.
Equal Opportunity Employer We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to discrimination.
#J-18808-Ljbffr