BATHHOUSE
Lifecycle Marketing Manager
Join to apply for the
Lifecycle Marketing Manager
role at
BATHHOUSE
Bathhouse is a home for people to look, feel, and perform their very best. Guests utilize our amenities—thermal pools, saunas, steam rooms—in a sleek, modern, and socially engaging atmosphere. We offer best‑in‑class massages and scrubs that are protocol‑driven treatments delivered by an elite team of practitioners. Anybody with a body can benefit from a Bathhouse service. We focus on functionality over preciousness and recovery over relaxation—the "anti‑spa" spa experience. We are industry rebels. Join us.
Job Description Bathhouse is seeking a strategic, data‑savvy, and customer‑obsessed
Lifecycle Marketing Manager
to join our Growth Marketing Team. In this role you will drive Bathhouse's Acquisition & Retention Lifecycle strategy across the entire customer lifecycle implementing high‑impact initiatives to deliver stronger lifetime retention, satisfaction, and revenue generation.
Responsibilities
Drive Bathhouse's Acquisition & Retention Lifecycle strategy across the entire customer lifecycle implementing high‑impact initiatives to deliver stronger lifetime retention, satisfaction, and revenue generation.
You will be the chief advocate and student of Bathhouse customer and member behaviors, preferences, and aspirations – researching and developing rich, data‑driven insights into high‑impact hypotheses and deploying experiments that drive meaningful impact for customer retention, satisfaction, and lifetime value.
Develop a deep understanding of challenges/areas of opportunity in the customer decision‑making journey through quantitative and qualitative data; translate complex business questions into concrete learning objectives and data solutions.
Work closely with our Revenue, Operations, Customer Service, and Leadership teams to understand our customer's experiences and identify what, when and how we can improve communication to our customers.
Own strategy end‑to‑end from lead conversion to sale, onboarding, cohort optimization, personalization, loyalty and referral integration, cross‑sell/up‑sell (including memberships), and winback for lapsed customers.
Own and operate the campaign and automation deployment process to ensure impactful marketing touchpoints launch error‑free, on time, with differentiated, engaging creative, and high precision for audience targeting and suppression.
Own and develop Lifecycle Marketing calendar and collaborate closely with other Marketing, Operations, and Customer Service partners to align on fully‑integrated customer‑facing communications.
Analyze CRM channel performance to unlock insights that inform future strategy and activations as part of a rigorous, continuous testing approach leveraging behavioral or transactional triggers, 0P/1P data capture, frequency cohorting, creative, timing, and other key lifecycle success factors.
Maintain daily, weekly, monthly/quarterly reporting in centralized BI platform as well as any ad‑hoc deep dive analysis or performance reporting in spreadsheet format or other computational environments.
Partner closely with our Customer Service department to integrate CRM, CDP, survey capture, and other Lifecycle Marketing platforms closely alongside CS platforms like Zendesk to improve seamless customer and agent experience, as well as identify growth opportunities within conversations and responses.
Qualifications
4+ years of experience managing Acquisition & Retention Lifecycle Marketing strategy and activations across email, in‑app, push, and SMS.
Direct‑to‑consumer lifecycle marketing experience is a must – experience in hospitality, wellness, membership, or IRL consumer services a plus.
You're an expert in email & SMS automation. Bonus points for experience with Klaviyo, Braze, or other fully‑integrated CRM/CDP platforms. Working knowledge of SQL is a plus.
A proven track record of driving lifecycle marketing strategy with a focus on long‑term retention‑focused lifecycle activation to drive LTV over months and years not singular transactions.
You have been embedded in or helped lead a cross‑functional team/project to launch new products to market or optimize existing products alongside strategic partners in Growth, Marketing, Creative, Operations, and Customer Experience with full 360 strategy for price‑product‑positioning.
Highly experienced using various testing methodologies (e.g. A/B, multivariate, incrementality holdouts, etc.)
You have strong analytical skills with advanced proficiency in Excel/Google Sheets required. You will own your own analysis and be your first resource to dive into data to answer impactful business questions related to Lifecycle performance data over time and identify new opportunities to drive better customer and business outcomes.
Bonus points for Omni/Looker/Tableau/Google Data Studio BI reporting, dashboarding, and/or data transformation experience.
You have excellent communication (written and verbal) skills, the highest attention to detail and ability to communicate clearly and productively to drive business results and improve the customer experience across all touchpoints (digital + IRL).
Experience directing creative decisions for lifecycle marketing and conducting rigorous testing of copy, assets, value propositions, and web content on landing pages. You will be responsible for the creation of the creative content used from the insights you gather.
You have designed and tested critical onboarding and early engagement programs that convert new customers into measurably more engaged, satisfied, and high‑intent return customers.
Solution‑oriented mindset with the ability to navigate blockers and drive work forward in a fast‑paced environment.
Compensation & Benefits
Job Type: Full‑time
Compensation: $100,000–$140,000 per year (based on experience)
Benefits:
Health Insurance (premium covered for medical benefits)
Free unlimited admission to Bathhouse with a plus one
50% off services, products, and restaurant
#J-18808-Ljbffr
Lifecycle Marketing Manager
role at
BATHHOUSE
Bathhouse is a home for people to look, feel, and perform their very best. Guests utilize our amenities—thermal pools, saunas, steam rooms—in a sleek, modern, and socially engaging atmosphere. We offer best‑in‑class massages and scrubs that are protocol‑driven treatments delivered by an elite team of practitioners. Anybody with a body can benefit from a Bathhouse service. We focus on functionality over preciousness and recovery over relaxation—the "anti‑spa" spa experience. We are industry rebels. Join us.
Job Description Bathhouse is seeking a strategic, data‑savvy, and customer‑obsessed
Lifecycle Marketing Manager
to join our Growth Marketing Team. In this role you will drive Bathhouse's Acquisition & Retention Lifecycle strategy across the entire customer lifecycle implementing high‑impact initiatives to deliver stronger lifetime retention, satisfaction, and revenue generation.
Responsibilities
Drive Bathhouse's Acquisition & Retention Lifecycle strategy across the entire customer lifecycle implementing high‑impact initiatives to deliver stronger lifetime retention, satisfaction, and revenue generation.
You will be the chief advocate and student of Bathhouse customer and member behaviors, preferences, and aspirations – researching and developing rich, data‑driven insights into high‑impact hypotheses and deploying experiments that drive meaningful impact for customer retention, satisfaction, and lifetime value.
Develop a deep understanding of challenges/areas of opportunity in the customer decision‑making journey through quantitative and qualitative data; translate complex business questions into concrete learning objectives and data solutions.
Work closely with our Revenue, Operations, Customer Service, and Leadership teams to understand our customer's experiences and identify what, when and how we can improve communication to our customers.
Own strategy end‑to‑end from lead conversion to sale, onboarding, cohort optimization, personalization, loyalty and referral integration, cross‑sell/up‑sell (including memberships), and winback for lapsed customers.
Own and operate the campaign and automation deployment process to ensure impactful marketing touchpoints launch error‑free, on time, with differentiated, engaging creative, and high precision for audience targeting and suppression.
Own and develop Lifecycle Marketing calendar and collaborate closely with other Marketing, Operations, and Customer Service partners to align on fully‑integrated customer‑facing communications.
Analyze CRM channel performance to unlock insights that inform future strategy and activations as part of a rigorous, continuous testing approach leveraging behavioral or transactional triggers, 0P/1P data capture, frequency cohorting, creative, timing, and other key lifecycle success factors.
Maintain daily, weekly, monthly/quarterly reporting in centralized BI platform as well as any ad‑hoc deep dive analysis or performance reporting in spreadsheet format or other computational environments.
Partner closely with our Customer Service department to integrate CRM, CDP, survey capture, and other Lifecycle Marketing platforms closely alongside CS platforms like Zendesk to improve seamless customer and agent experience, as well as identify growth opportunities within conversations and responses.
Qualifications
4+ years of experience managing Acquisition & Retention Lifecycle Marketing strategy and activations across email, in‑app, push, and SMS.
Direct‑to‑consumer lifecycle marketing experience is a must – experience in hospitality, wellness, membership, or IRL consumer services a plus.
You're an expert in email & SMS automation. Bonus points for experience with Klaviyo, Braze, or other fully‑integrated CRM/CDP platforms. Working knowledge of SQL is a plus.
A proven track record of driving lifecycle marketing strategy with a focus on long‑term retention‑focused lifecycle activation to drive LTV over months and years not singular transactions.
You have been embedded in or helped lead a cross‑functional team/project to launch new products to market or optimize existing products alongside strategic partners in Growth, Marketing, Creative, Operations, and Customer Experience with full 360 strategy for price‑product‑positioning.
Highly experienced using various testing methodologies (e.g. A/B, multivariate, incrementality holdouts, etc.)
You have strong analytical skills with advanced proficiency in Excel/Google Sheets required. You will own your own analysis and be your first resource to dive into data to answer impactful business questions related to Lifecycle performance data over time and identify new opportunities to drive better customer and business outcomes.
Bonus points for Omni/Looker/Tableau/Google Data Studio BI reporting, dashboarding, and/or data transformation experience.
You have excellent communication (written and verbal) skills, the highest attention to detail and ability to communicate clearly and productively to drive business results and improve the customer experience across all touchpoints (digital + IRL).
Experience directing creative decisions for lifecycle marketing and conducting rigorous testing of copy, assets, value propositions, and web content on landing pages. You will be responsible for the creation of the creative content used from the insights you gather.
You have designed and tested critical onboarding and early engagement programs that convert new customers into measurably more engaged, satisfied, and high‑intent return customers.
Solution‑oriented mindset with the ability to navigate blockers and drive work forward in a fast‑paced environment.
Compensation & Benefits
Job Type: Full‑time
Compensation: $100,000–$140,000 per year (based on experience)
Benefits:
Health Insurance (premium covered for medical benefits)
Free unlimited admission to Bathhouse with a plus one
50% off services, products, and restaurant
#J-18808-Ljbffr