Merck
Director, Global Marketing Immunology - IBD Patient Strategy
Join our Immunology Team as we lead the development of patient‑centered programs across global markets.
Key Responsibilities Patient Strategy
Map the current IBD (UC and CD) patient care pathway identifying gaps and opportunities to deliver a best‑in‑class patient experience.
Develop strategic priorities for engagement of IBD patient associations aligned with global policy and medical affairs.
Identify key elements of a patient support program addressing gaps, considering competitive offerings in the U.S. and key early launch ex‑U.S. markets.
Gain enterprise alignment on priority elements of Therapy Patient Programs (TPPs – ex‑U.S.) and U.S. Patient Support Programs in collaboration with the U.S. PSP lead.
Therapy Patient Program (TPP) / Patient Support (PSP) Program Global Strategy & Design
Develop and articulate the global strategy and framework to guide countries in creating compliant, patient‑centered support initiatives.
Define global standards, KPIs, and best practices for TPP/PSP implementation and measurement.
Identify unmet needs and emerging trends in patient experience and integrate them into program design.
Program Development & Enablement
Create modular, adaptable program elements that local teams can customize for their markets.
Provide guidance, toolkits, and training to regional and country affiliates for successful implementation.
Ensure TPPs align with brand strategy, remain patient‑first, outcome‑driven, and competitive with existing market offerings.
Support ongoing implementation of TPPs within countries in partnership with HHI and country teams.
Stakeholder Collaboration
Partner with global cross‑functional teams (medical, market access, commercial, digital, compliance, legal, pharmacovigilance, policy) to ensure programs are scientifically sound, ethical, compliant, implementable, and aligned.
Collaborate with external vendors, patient advocacy groups, and healthcare providers to deliver best‑in‑class solutions.
Partner with other commercial leaders within the Immunology team to drive transparency, coordination, and prioritization.
Establish governance frameworks across regions.
Measurement & Insights
Define and track global metrics and use insights and analytics to continuously refine strategy and share best practices across markets.
Agency and Budget Management
Manage budget and spend across agencies, campaign development, and execution.
Qualifications
Minimum 10 years progressive experience in marketing, sales, market access (or related) within pharmaceutical or biotechnology industry.
2+ years progressive experience in patient support, patient services, or healthcare programs, preferably in a global setting.
Strong knowledge of international healthcare systems, access and reimbursement landscapes, and compliance requirements.
Successful development of global frameworks or programs that can be localized effectively.
Exceptional stakeholder management and influencing skills across matrixed global organizations.
Ability to balance strategic thinking with operational excellence.
Strong analytical mindset with proven experience using data to drive decision‑making.
Excellent communication and presentation skills.
Preferred Skills
Experience in immunology marketing and/or patient support services.
Design / development of patient support programs for rare disease or specialty products.
Experience with global product launches.
Key Success Factors
Design global programs that empower countries to adapt while maintaining consistency in quality and compliance.
Patient‑first mindset combined with business acumen.
Agile navigation of diverse healthcare landscapes, cultural nuances, and regulatory frameworks.
Proven ability to inspire, influence, and build alignment across global and local stakeholders.
Location & Travel Rahway, NJ – Hybrid working model. Other locations considered based on candidate profiles.
Travel: ~25% of the time.
Salary & Benefits Salary range: $187,000.00 - $294,400.00. Eligible for annual bonus and long‑term incentive, if applicable.
Comprehensive benefits: medical, dental, vision, retirement (401(k)), paid holidays, vacation, compassionate and sick days. More information at https://jobs.merck.com/us/en/compensation-and-benefits.
Employment Type Full‑time, Director level.
EEO Statement Our company is committed to inclusion and equal employment opportunity. We provide accommodations during the application or hiring process as needed. We are an Equal Employment Opportunity Employer and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, or any other protected characteristic.
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Key Responsibilities Patient Strategy
Map the current IBD (UC and CD) patient care pathway identifying gaps and opportunities to deliver a best‑in‑class patient experience.
Develop strategic priorities for engagement of IBD patient associations aligned with global policy and medical affairs.
Identify key elements of a patient support program addressing gaps, considering competitive offerings in the U.S. and key early launch ex‑U.S. markets.
Gain enterprise alignment on priority elements of Therapy Patient Programs (TPPs – ex‑U.S.) and U.S. Patient Support Programs in collaboration with the U.S. PSP lead.
Therapy Patient Program (TPP) / Patient Support (PSP) Program Global Strategy & Design
Develop and articulate the global strategy and framework to guide countries in creating compliant, patient‑centered support initiatives.
Define global standards, KPIs, and best practices for TPP/PSP implementation and measurement.
Identify unmet needs and emerging trends in patient experience and integrate them into program design.
Program Development & Enablement
Create modular, adaptable program elements that local teams can customize for their markets.
Provide guidance, toolkits, and training to regional and country affiliates for successful implementation.
Ensure TPPs align with brand strategy, remain patient‑first, outcome‑driven, and competitive with existing market offerings.
Support ongoing implementation of TPPs within countries in partnership with HHI and country teams.
Stakeholder Collaboration
Partner with global cross‑functional teams (medical, market access, commercial, digital, compliance, legal, pharmacovigilance, policy) to ensure programs are scientifically sound, ethical, compliant, implementable, and aligned.
Collaborate with external vendors, patient advocacy groups, and healthcare providers to deliver best‑in‑class solutions.
Partner with other commercial leaders within the Immunology team to drive transparency, coordination, and prioritization.
Establish governance frameworks across regions.
Measurement & Insights
Define and track global metrics and use insights and analytics to continuously refine strategy and share best practices across markets.
Agency and Budget Management
Manage budget and spend across agencies, campaign development, and execution.
Qualifications
Minimum 10 years progressive experience in marketing, sales, market access (or related) within pharmaceutical or biotechnology industry.
2+ years progressive experience in patient support, patient services, or healthcare programs, preferably in a global setting.
Strong knowledge of international healthcare systems, access and reimbursement landscapes, and compliance requirements.
Successful development of global frameworks or programs that can be localized effectively.
Exceptional stakeholder management and influencing skills across matrixed global organizations.
Ability to balance strategic thinking with operational excellence.
Strong analytical mindset with proven experience using data to drive decision‑making.
Excellent communication and presentation skills.
Preferred Skills
Experience in immunology marketing and/or patient support services.
Design / development of patient support programs for rare disease or specialty products.
Experience with global product launches.
Key Success Factors
Design global programs that empower countries to adapt while maintaining consistency in quality and compliance.
Patient‑first mindset combined with business acumen.
Agile navigation of diverse healthcare landscapes, cultural nuances, and regulatory frameworks.
Proven ability to inspire, influence, and build alignment across global and local stakeholders.
Location & Travel Rahway, NJ – Hybrid working model. Other locations considered based on candidate profiles.
Travel: ~25% of the time.
Salary & Benefits Salary range: $187,000.00 - $294,400.00. Eligible for annual bonus and long‑term incentive, if applicable.
Comprehensive benefits: medical, dental, vision, retirement (401(k)), paid holidays, vacation, compassionate and sick days. More information at https://jobs.merck.com/us/en/compensation-and-benefits.
Employment Type Full‑time, Director level.
EEO Statement Our company is committed to inclusion and equal employment opportunity. We provide accommodations during the application or hiring process as needed. We are an Equal Employment Opportunity Employer and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, or any other protected characteristic.
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