Ccrps
Dir, Global Marketing Immunology Patient Strategy
Ccrps, Rahway, New Jersey, United States, 07065
Director Global Marketing Immunology - IBD Patient Strategy
It is an exciting time to join our company’s Immunology Team and our growing Global Pharmaceuticals Human Health Team as we aspire to become the trusted leader in delivering novel solutions to transform the standard of care for immune‑mediated diseases. The Immunology portfolio is a top corporate priority and will be a key growth driver. The Director, Global IBD Patient Strategy is responsible for shaping the global strategy and framework to deliver a best‑in‑class patient experience for IBD patients in support of launching our lead asset in immunology. This role will develop a deep understanding of the IBD patient journey, design scalable, patient‑centric programs across the diagnosis and care pathway, and collaborate with global and ex‑U.S. stakeholders to improve patient experience, treatment adherence, and outcomes while maintaining the highest ethical and regulatory standards.
Key Responsibilities
Map the IBD (UC and CD) patient care pathway to identify gaps and opportunities for a best‑in‑class patient experience.
Develop strategic priorities for engaging IBD patient associations in alignment with global policy and medical affairs.
Identify key elements of a patient support program considering competitive external offerings in the U.S. and early launch ex‑U.S. markets.
Gain alignment across the enterprise on priority elements of both Therapy Patient Programs (TPPs – ex‑U.S.) and U.S. Patient Support Programs.
Develop the global Therapy Patient Program strategy and framework to guide compliant, patient‑centered initiatives.
Define global standards, KPIs, and best practices for TPP/PSP implementation and measurement.
Identify unmet needs and emerging trends in patient experience and integrate into program design.
Create modular, adaptable program elements that local teams can customize for their markets.
Provide guidance, toolkits, and training to regional and country affiliates for successful implementation.
Ensure TPPs align with brand strategy and remain competitive while being patient‑first and outcomes‑driven.
Support ongoing implementation of TPPs in partnership with HHI and country teams.
Partner with cross‑functional teams (medical, market access, commercial, digital, compliance, legal, pharmacovigilance, policy) to ensure programs are scientifically sound, ethical, and implementable.
Collaborate with external vendors, patient advocacy groups, and healthcare providers to bring best‑in‑class solutions.
Partner with other commercial leaders within the Immunology team to drive transparency, coordination, and prioritization.
Establish governance frameworks across regions.
Define and track global metrics, using insights and analytics to continuously refine strategy and share best practices.
Manage budget and spend across agencies, and campaign development and execution.
Education
Bachelor’s degree or equivalent (BA/BS). Advanced degree preferred (MBA, MPH).
Requirements
Minimum of 10 years of progressive experience in marketing, sales, or market access within the pharmaceutical or biotechnology industry.
2+ years of progressive experience in patient support, patient services, or healthcare programs, preferably in a global setting.
Strong knowledge of international healthcare systems, access and reimbursement landscapes, and compliance requirements.
Demonstrated success in developing global frameworks or programs that can be localized effectively.
Exceptional stakeholder management and influencing skills across matrixed global organizations.
Ability to balance strategic thinking with operational excellence.
Strong analytical mindset with proven experience using data to drive decision‑making.
Excellent communication and presentation skills.
Preferred Skills
Previous immunology marketing and/or patient support services experience.
Design and development of patient support programs for rare disease or specialty products.
Experience with global product launches.
Key Success Factors
Ability to design global programs that empower countries to adapt while maintaining consistency in quality and compliance.
A patient‑first mindset combined with business acumen.
Agility in navigating diverse healthcare landscapes, cultural nuances, and regulatory frameworks.
Proven ability to inspire, influence, and build alignment across global and local stakeholders.
Location Rahway, NJ – Hybrid working model; other locations considered based on candidate profiles.
Travel Approximately 25% of the time.
EEO Statement As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under U.S. Equal Opportunity Employment laws, visit the EEOC resources and other state‑specific acts.
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Key Responsibilities
Map the IBD (UC and CD) patient care pathway to identify gaps and opportunities for a best‑in‑class patient experience.
Develop strategic priorities for engaging IBD patient associations in alignment with global policy and medical affairs.
Identify key elements of a patient support program considering competitive external offerings in the U.S. and early launch ex‑U.S. markets.
Gain alignment across the enterprise on priority elements of both Therapy Patient Programs (TPPs – ex‑U.S.) and U.S. Patient Support Programs.
Develop the global Therapy Patient Program strategy and framework to guide compliant, patient‑centered initiatives.
Define global standards, KPIs, and best practices for TPP/PSP implementation and measurement.
Identify unmet needs and emerging trends in patient experience and integrate into program design.
Create modular, adaptable program elements that local teams can customize for their markets.
Provide guidance, toolkits, and training to regional and country affiliates for successful implementation.
Ensure TPPs align with brand strategy and remain competitive while being patient‑first and outcomes‑driven.
Support ongoing implementation of TPPs in partnership with HHI and country teams.
Partner with cross‑functional teams (medical, market access, commercial, digital, compliance, legal, pharmacovigilance, policy) to ensure programs are scientifically sound, ethical, and implementable.
Collaborate with external vendors, patient advocacy groups, and healthcare providers to bring best‑in‑class solutions.
Partner with other commercial leaders within the Immunology team to drive transparency, coordination, and prioritization.
Establish governance frameworks across regions.
Define and track global metrics, using insights and analytics to continuously refine strategy and share best practices.
Manage budget and spend across agencies, and campaign development and execution.
Education
Bachelor’s degree or equivalent (BA/BS). Advanced degree preferred (MBA, MPH).
Requirements
Minimum of 10 years of progressive experience in marketing, sales, or market access within the pharmaceutical or biotechnology industry.
2+ years of progressive experience in patient support, patient services, or healthcare programs, preferably in a global setting.
Strong knowledge of international healthcare systems, access and reimbursement landscapes, and compliance requirements.
Demonstrated success in developing global frameworks or programs that can be localized effectively.
Exceptional stakeholder management and influencing skills across matrixed global organizations.
Ability to balance strategic thinking with operational excellence.
Strong analytical mindset with proven experience using data to drive decision‑making.
Excellent communication and presentation skills.
Preferred Skills
Previous immunology marketing and/or patient support services experience.
Design and development of patient support programs for rare disease or specialty products.
Experience with global product launches.
Key Success Factors
Ability to design global programs that empower countries to adapt while maintaining consistency in quality and compliance.
A patient‑first mindset combined with business acumen.
Agility in navigating diverse healthcare landscapes, cultural nuances, and regulatory frameworks.
Proven ability to inspire, influence, and build alignment across global and local stakeholders.
Location Rahway, NJ – Hybrid working model; other locations considered based on candidate profiles.
Travel Approximately 25% of the time.
EEO Statement As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under U.S. Equal Opportunity Employment laws, visit the EEOC resources and other state‑specific acts.
#J-18808-Ljbffr