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CFS

Associate Director of Marketing

CFS, Baraboo, Wisconsin, United States

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Associate Director of Marketing

Location:

[Insert Location] Employment Type:

Full-Time | Hybrid

Overview

A dynamic, values-driven organization is seeking an

Associate Director of Marketing

to lead national media strategy and strengthen CRM initiatives. This role calls for a data-driven leader with proven experience in media buying and a strong understanding of customer segmentation and email campaign management. The company is growing steadily and is recognized for its stability, community involvement, and commitment to doing the right thing.

Key Responsibilities

Media Strategy Leadership Oversee national media buying and planning for high-impact campaigns. Manage large budgets and ensure efficient resource allocation. Use data-driven insights to optimize media performance and ROI. CRM & Email Marketing Oversight Provide strategic direction and mentorship to the email marketing manager. Ensure effective customer segmentation and campaign execution. Analyze campaign results and adjust strategies for continuous improvement. Drive best practices in CRM to enhance customer engagement. Cross-Functional Collaboration Partner with Legal and other departments to ensure compliance and alignment. Foster a positive, collaborative team culture and participate in company events.

Qualifications

Proven experience in

national media buying

(corporate or agency background). Knowledge of CRM initiatives, email marketing, and customer segmentation. Strong analytical skills with a focus on data-driven decision-making. Experience managing large budgets; retail or multi-location experience preferred. Ability to lead, coach, and mentor team members effectively.

Why This Opportunity Stands Out

Join a

growing business

that continues to outperform industry trends. Be part of a company with a

long history of stability

and zero corporate layoffs. Work in a

tight-knit, energetic team

that values collaboration and community impact. Enjoy a culture that

lives its values , gives back through scholarships and local non-profits, and celebrates success. #INDEC2025 Salary: $100,000 to $115,000